The luxury property auction company held one of its quarterly portfolio sales, where it offered up seven properties live.

Concierge Auctions, a luxury property auction company where the bidding takes place mostly online, finished up 2019, a year in which the decade-old company facilitated more sales than ever before, with a live auction high atop New York City’s The Dominick Hotel on Thursday.

Chad Roffers | Photo credit: Concierge Auctions

“It’s been our best year ever,” Concierge Auctions Chairman Chad Roffers told Inman, against a background of sweeping skyline views. “We took about 200 properties to auction this year and had some really impressive and precedent-setting sales.”

The vast majority of properties are sold through the online platform, but on a quarterly basis the company will host a “portfolio sale,” where it aggregates a subset of properties from different geographies and brings them to a venue where there’s a large pool of buyers that fit the properties.

The company viewed New York as a fantastic place to showcase properties in Florida and the Caribbean, for example. Earlier in the year, the company held an event in Hong Kong, where it highlighted properties in Canada and California. In February, it will hold its next event in Dubai, where it will highlight European properties.

The event doesn’t exclude people who want to participate electronically or over the phone – there’s a phone bank of Concierge Auctions employees talking to buyers at the event.

“It allows people who want to actually come and do it live and at the same time they can participate electronically as well,” Roffers said.

At the New York event, Concierge Auctions was offering up seven properties live in five countries.

With so much of the business taking place digitally, it also gives Concierge an opportunity to meet with potential clients and real estate agents in person and form connections. Roffers compared it to Warby Parker, an e-commerce company that opened a few brick-and-mortar locations.

“Today, we have bidders here, we have potential sellers here for properties that are coming up, agents who oftentimes will bring a buyer. A lot of times at these sales, an agent will bring a buyer who may or may not win a property today, but we’ll see them a few months down the line.”

“It allows us to give life to the brand and humanize it,” Roffers said.

Roffers told Inman that the market for the kind of luxury properties that Concierge Auctions sells is solid, with the economy strong. But he doesn’t exactly fear an economic downturn hurting his business.

“Luxury is hard to sell in any market,” Roffers said. “There’s finding a pool of buyers, they’re discretionary purchases, and I think the biggest thing is the Zillow world that we’re in, the history of a property and how long its been for sale is public information.

“So if you don’t get a luxury property sold quickly you have a real problem on your hands, whether you’re an agent or a seller,” Roffers added. “Our message is, don’t delay, if for whatever reason it doesn’t happen quickly, start talking to us.”

Email Patrick Kearns

Are you ready for what the industry holds in 2020? Inman Connect New York is your key to unlocking opportunity in a changing market. At Connect you will gain insight into the future, discover new strategies and network with real estate’s best and brightest to accelerate your business. Create your 2020 success story at Inman Connect New York, January 28-31, 2019.

Agenda | Speakers | Past Connect Videos

Thinking of bringing your team? There are special onsite perks and discounts when you buy tickets together. Contact us to find out more.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription