The announcement even briefly brought Gary Keller back to the Inman Connect New York stage, albeit in video form.

Keller Williams President Josh Team announced exclusive details of its soon-to-come consumer app on Wednesday, saying it will allow consumers to transact entirely on their phones.

The announcement came during Keller Williams President Josh Team’s one-on-one interview with Clelia Peters, the president of Warburg Realty and Inman’s editor-at-large, at Inman Connect at the Marriott Marquis in New York City.

“It’s the first time that agents will have a national search portal of their own, branded as them, and it connects back to their agent operating system, allowing them to rise above restrictions of the local MLS and do that type of lead generation,” Team said. “And in the same mobile app where they can search, it’s also the first time the consumer can transact on their phone.”

Team said this is the first iteration of that end-to-end journey that everyone else in the industry is chasing, like RE/MAX, Compass, Realogy and others. The consumer app was the final piece of that, according to Team, who said, it’s the technology that he’s the most excited about for the upcoming year.

“At the end of the day, what we’re moving towards is this end-to-end platform, that agents can run their entire operating system, their entire business, from one system, their lead generation, their deal management, website, mobile app and transaction management, all of that stays in one system,” Team said.

The new Keller Williams app will be the first time an agent will be able to take their branded app, allowing clients to download branded versions of that app and pass it along to their friends and family. The app offers all of these consumers a branded search experience, collections, communications within the app and an end-to-end transaction experience.

It’s a development from Keller Williams that even brought CEO Gary Keller back to the Inman stage – albeit by pre-recorded video – after his much-talked-about appearance at Inman Connect in San Francisco in 2018.

Keller Williams’ new app is partly inspired by some of the best-in-class search experience, with Team highlighted both Redfin and Zillow as companies with strong search experiences.

“If you’re going and building a new search experience for agents to go give to their clients, that’s table stakes,” Team said. “They’ve raised the standard of what online search should be.”

Keller Williams builds its technology through an extensive labs process, where agents test features and provide real-time feedback. The company sometimes implements features and changes within as little as a week, which helps keep agents from being frustrated being the company’s guinea pigs, Team explained to Peters.

There are, of course, 160,000 agents, so they can be frustrated at times, but Team explained that, within the culture that Gary Keller has built, agents truly do feel like partners in the development of technology.

Another key to agents feeling like partners is providing them with a transparent development roadmap and having tough conversations when there are issues with things. Command, Keller Williams’ proprietary customer relationship management tool, had issues with more complicated and in-depth searches, at it scaled up, according to Team. He had to explain to agents that, with about 44 million active contacts in our database, about a million a week being added, search has to be fast, before expanding the ability to go deeper.

“We make a lot of decisions where we’re right, we make a lot of decisions where we’re wrong,” Team said. “That’s not the important part of the journey.”

“It’s around making sure we have a partnership and getting that feedback in real-time,” Team added. “As long as that partnership holds true, we can continue to deliver more and more value.”

Email Patrick Kearns

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
The best event in real estate kicks off next week! Tickets are selling quickly.Register Now×
Limited time: Get 30 days of Inman Select for $5.SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription