Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, they discuss France’s predictions about the real estate market, landlords’ “sex-for-rent” requests and the best type of marketing to do during a pandemic.

Byron Lazine and Nicole White are two agents in Connecticut who give us their thoughts on the week’s news every Friday in “The Real Word,” a weekly video column on Inman.

In France, where lockdown orders are starting to loosen up, real estate activity is slowly increasing. Laurent Demeure, founder and CEO of Coldwell Banker France and Monaco, noted that even though the country will likely see an adjustment period, he believes that interest will surge following France’s targeted re-opening date of May 11. Byron and Nicole discuss what information we can glean from Demeure’s predictions and how we can apply that to the U.S.

They also talk about how the pandemic is bringing out the bad side of some landlords, who are requesting sexual favors in lieu of pushing back rent payments. This is after a report was published on Buzzfeed based on numerous sexual harassment claims by female tenants.

Marketeer of the week

Pointing to a recent Inman Pulse survey, Byron and Nicole share the best piece of marketing advice to consider during a pandemic — calling people and asking them a simple question: “How are you?”

Want to nominate a “marketeer of the week”? Drop your thoughts in the comments section below, or shoot us an email.

After 25 years, Inman Connect is coming to you. We’re transcending our legendary events in a live digital event, Inman Connect Now. Get ready for the top industry leaders plotting the path forward, new business ideas and opportunities, networking like you’ve never imagined it, and tons of exciting new magic, all straight to you. It’s all part of an epic new Inman experience, Connect Now, June 2-4, 2020. Click here to save your seat.

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