October is Luxury Month on Inman. Inman Handbooks offer deep dives on luxury marketing and agent branding, luxury staging, referrals, and more. We’re thinking about what luxury means now, examining how the pandemic is reshaping the needs of luxury buyers, and talking to top luxury agents, all month long.
Pulse is a recurring column where we ask for readers’ takes on varying topics in a weekly survey and report back with our findings.
There are so many erroneous assumptions about working in the luxury sector. Agents who’re new to the field, or have chosen to flip the script and pivot into this new career path often get a few things wrong. Like, thinking you’ll land lucrative commissions from the get-go, or that a life of rubbing elbows (now virtually) with high-net-worth individuals comes easy.
In reality, as most experienced agents will tell you, it takes a long time of honing your craft, establishing yourself as an expert in your niche and building a robust client base to really “make it” in the upper echelons of the market.
So, this week, we’d like to ask our readers to chime in with more misconceptions, misnomers and falsehoods about luxury real estate. What are some common myths about the high-end market that you’d like debunk? Share your thoughts, and let’s get the facts straight.
We’ll compile a list of the top responses and post them on Inman next Tuesday.