Digital marketing is becoming increasingly important — if not absolutely essential — in this new normal. So, this week, our readers share the social media tools they can’t live without today.

This July, Inman’s editorial theme is Teams — what it takes to build and join one, how to optimize your team for summer 2020, and even when to consider leaving one. And if you’re not already a subscriber to our Teams Beat email newsletter, sent every Thursday, sign up now.

Pulse is a recurring column where we ask for readers’ takes on varying topics in a weekly survey and report back with our findings.

As you know, this year, social media has played a key role in shaping conversations and staying connected with family, friends and potential clients.

Facebook, Instagram and YouTube are just a few of the many platforms agents can harness to put their businesses in the forefront of their clients’ minds, and just as importantly, be there for their communities in a time of need.

So, given social media’s importance in this new normal, last week, we asked you to share the essential go-to tools in your social media marketing toolbox. Here’s what our readers have been using to up their content game lately.

  • OutboundEngine
  • ModernAgent
  • Skype
  • Canva
  • Facebook
  • Later (scheduling for Instagram, Facebook, Twitter, Pinterest)
  • Lumen5
  • Streamyard (multicast livestreaming)

What did we miss? Please share your thoughts in the comments section below.

Editor’s note: These responses were given anonymously and, therefore, are not attributed to anyone specifically. Responses were also edited for grammar and clarity. Inman doesn’t endorse any specific method and regulations may vary from state to state. 

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