Negative news and tough markets can take a toll on your business and your attitude. Here’s how to keep yourself focused on the positive.

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This post was updated Oct. 20, 2023.

This isn’t the first shifting or even down market we’ve seen. There was 2008’s recession, of course, and jump further back — you have the 1991 crash. I was an agent at the time, operating in the Sacramento market when the market’s metaphorical roof came crashing down. Two Air Force bases and the Army depot closed in the local area.

Overnight, tens of thousands of civilian jobs attached to the bases and service members left the community. There were suburbs where every house had a for sale sign. You would show a home knowing that there were 100 similar homes that would hit the market the next day.

In 2023, we are not headed for apocalyptic scenes like these, but that doesn’t take away from the stress, uncertainty and potential panic. So how do agents stay above it all and keep their heads on their shoulders, even if they are pivoting?

Stay outside the hype 

Life will still go on, and all the functions that life brings, births, deaths, marriage, divorce, relocation and more. Housing, or shelter, a basic human necessity, will remain as a stalwart regardless of what your social media feed might tell you. 

Bad news and more bad news can quickly become the mantra. Step away from that. Take time and focus on yourself, what you can do, and what will help your practice, not the “what ifs.” 

Focus on the positive

It’s easy to get into a space where you want to quit because of all the noise around you. Stay focused on the positives.

When the market tightens, sellers are going to be looking for agents with experience. That means more sellers and buyers alike are going to start depending on you, the agent, to help them. So stay positive, and keep growing and promoting the value of the services that you can provide.

Positivity is a daily reminder to deliver at all of the client touchpoints. Continue to highlight your value proposition and why you are trustworthy in a market of uncertainty.

Think systems, processes, efficiency

The agents who have spent time enhancing and improving their business’s running will transition through this period nicely and, in many cases, may pick up more business. Conversely, the agents who do not have a business machine going will really begin to feel some pain.

Take care of your mental health

There will be increasing pressure on your business, finances, and, more than likely, your personal life.

I am all too familiar with the struggles of mental health, having run my own personal battle with that in the past, coming out of the end stronger and better off. I am a big believer in the power of physical exercise as a way to ward off mental health issues. Get yourself active.

Also, turn off media content that breeds sensationalism. This might be your news on the television or social media channels.

Avoid workspaces that inspire negativity 

Unfortunately, this could be your office, and it could even be the people you choose to surround yourself with in a professional capacity.

Focus on the longer-term goals, rather than what is between now and six months ahead.

Make your office a breeding ground for inspiration, positivity and productivity. Agents will need you to show leadership over the next period.


It’s important to remember that this all looks different for everyone, but the core goal is the same: if you take care of yourself, then you take care of your business. A key thing to remember is that regardless of shifts and changes, keep investing and nurturing your systems, both professionally and personally. 

James Becker has been in real estate, mortgage, and business development for over 25 years. Currently, he is the Founder and CEO of Fusion Growth Partners. Connect with him on Facebook or Linkedin.

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