The online property marketplace, geared toward buyers selling properties as-is, launches Purchase Direct, which lets investors see the set price of a home and move straight to making an offer.

Join industry visionaries Pete Flint, Spencer Rascoff, Ryan Serhant and more at Inman Connect New York, Jan. 24-26. Punch your ticket to the future by joining the smartest people in real estate at this must-attend event. Register here.

An online property marketplace for investors to buy homes as-is has announced a new feature that allows buyers to purchase at a set price.

Sundae announced the feature that lets sellers of as-is homes set a price that investors can see when deciding whether to buy.

The new feature called Purchase Direct comes at a time of slower home sales, an uptick in interest from sellers to sell quickly and after a period of intense competition among investors.

“Before starting Sundae, I spent many years as a property investor and know the frustrations that come with finding and winning a property,” Sundae CEO Josh Stech said in a statement. “Purchase Direct gives property investors a fast way to acquire properties while our sellers stay in control of the price that’s set.”

The company said it’s trying to meet a growing demand for quick home sales. Internet searches for the phrase “sell my house fast” have more than doubled compared to a year ago, the company said.

Investors who use Purchase Direct will eliminate the guesswork associated with buying sales, face less competition by finding deals online and save time by moving quickly to the acquisition, according to the company.

Sundae works with sellers on setting the “sell-now” price in the markets in which it operates. Investors will see a licensed inspection report and often a 3D home tour, the company said.

Independent investors have faced a challenging market competing with not just each other but with traditional homebuyers and institutional buyers backed by Wall Street.

Under Purchase Direct, the first investor to make an offer on the fixed price set by the seller will receive a purchase agreement.

Sundae recently rolled out more services to investors in more markets, expanding into the Carolinas and Tennessee earlier this year and adding financial services for buyers.

Email Taylor Anderson

Get Inman’s Property Portfolio Newsletter delivered right to your inbox. A weekly roundup of news that real estate investors need to stay on top, delivered every Tuesday. Click here to subscribe.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription