By providing data support and interpreting the numbers, Luke Babich writes, you can help your buyer clients make a speedy, informed decision.
Buying or renting is largely a lifestyle decision, the report says, with homeownership in some markets never making financial sense.
Realtor.com has debuted a new AI-powered assistant, which streamlines listing search and answers homebuyers' top real estate questions.
New Census data show Americans continue to leave coastal cities for Sun Belt suburbs. Agents in North Carolina, South Florida and NYC explain the financing math driving the shift.
From ChatGPT apps to natural language search, portals are reshaping how buyers start their shopping journeys.
Rocket is offering clients up to $20,000 in lender-paid credits and commission discounts when they buy, sell and finance with Redfin and Rocket Mortgage.
See which cities have swung the most toward homebuyers since 2022 — and which have quietly become tougher for them.
Authenticity opens the door. Broker-owner Deb Siefkin shares what actually carries the conversation when the decision gets difficult.
Zillow data shows rent price growth has reached its lowest level since 2020, saving the typical renter $2,316 annually.
A new report suggests that the industry's push toward pocket listings is emerging as a pressure point for first-time buyers.
Mortgage rates have dropped to an average of 6.30 percent, renewing hope in a more active spring homebuying season.
Your first meeting with a buyer is not a hurdle to get over, coach Darryl Davis writes. It is the foundation of everything that comes next.