5 myths (you may believe) about affordable housing
Opinion
Agent Missy Yost debunks common misconceptions around affordable housing that you may need to reconsider
by Missy Yost Jan 9
Home prices will soon post year-over-year declines: Report
Home prices grew by 8.6% compared to a year before but fell by 0.2% month over month. By Q2, prices are expected to be lower than they were a year before, CoreLogic says
by Taylor Anderson Jan 3
40% of Americans eye a move, but many feel 'priced out' for now
Cost-of-living, cramped quarters and even politics are all top-of-mind for people considering a move in the coming years, a new Harris Poll reveals
by Daniel Houston Dec 9
Need clients? Here's how to capture and convert the 6 major buyer types
Converting leads into clients isn’t easy, but knowing various types of clients and how to market to them will help
by Chris Heller Nov 29
Pending home sales post record drop as deals die and price cuts soar
Inflation and mortgage rates took a hefty toll on homebuyers in October, with a record 60,000 home-purchase cancellations during the month, according to new data released Monday
by Marian McPherson Nov 21
JPMorgan is set to become America's next big landlord
Weeks after the banking giant unveiled a new property management system for rentals, JPMorgan announced it's investing in a $1B single-family built-for-rent venture
by Taylor Anderson Nov 17
NAR chief economist predicts 'strong rebound' in 2024
Lawrence Yun said home prices will rise 1% and sales will dip 7% next year before recovering in 2024, in contrast to a Fannie Mae forecast last month that predicted falling prices next year
by Andrea V. Brambila Nov 14
hundred dollar bills lined up
All-items inflation rose 7.7% in October — down from September's 8.2%. Although its welcome news, housing economists say it'll take until 2023 for homebuyers to see the savings
by Marian McPherson Nov 10
Share of first-time buyers plummets to lowest level since 1981: NAR
Rising home prices, mortgage rates and inflation cut the share of first-time buyers to 26% — the lowest level since the National Association of Realtors began surveying buyers and sellers in 1981
by Marian McPherson Nov 3
Fannie, Freddie ordered to slash fees for many first-time homebuyers
Regulators order mortgage giants to eliminate upfront fees on many purchase loans in order to help first-time homebuyers of limited means, the Federal Housing Finance Agency said Monday
by Matt Carter Oct 25
Splitero expands equity-sharing service into Colorado, Washington
The expansion comes as 85% of homeowners with a mortgage have a rate far below the current 7% yet high equity in their home. Splitero said expansion plans will continue in other states in 2023
by Taylor Anderson Oct 25
California Association of Realtors apologizes for racist past policies
'The Association was wrong.' The trade group says it's taking 'bold action' to address the legacy of discrimination that continues to impact access to housing today
by Andrea V. Brambila Oct 20
Now is the time to have answers to the toughest questions, trainers say
Agents who can handle clients' concerns in a shifting market will continue generating business in tough times, Keller Williams and Reali trainers said at Inman Connect on Wednesday
by Taylor Anderson Oct 19
Top producers share how agents can dominate their markets this fall
During an Inman Connect panel, industry experts recommended that agents be ready to provide more context to buyers and sellers and be proactive about building relationships
by Taylor Anderson Oct 19
Rent-to-own startup Landis raises $40M from Google, Jay-Z and NAR
The new Series B funding will go toward boosting the company's homeownership coaching program, growing its team and expanding to new markets
by Andrea V. Brambila Oct 18
It's time for the mortgage industry to create meaningful options for homebuyers
Opinion
While mortgage companies go all-in on layoffs and bemoan the state of the industry, they’re failing to provide truly helpful solutions that would reassure buyers and get them into homes
by Troy Palmquist Oct 18
Always a bridesmaid, rarely a bride, first-time buyers make big return
First-time homebuyers now make up 45% of all transactions, up from 37% of all buyers in 2021, returning to pre-pandemic levels, according to new data from Zillow released Thursday
by Lillian Dickerson Oct 13
Minneapolis Realtors apologize for racial discrimination in real estate
'Minneapolis Area Realtors apologizes to all members of the community who have been burdened, denied service, or ignored by our actions.' Trade group also releases policy changes
by Andrea V. Brambila Oct 12
9 questions every first-time homebuyer should ask to find the right fit
Helping today’s first-time homebuyer find the perfect fit is all about finding out what makes them unique — and finding the perfect place for them to feel at home.
by April Murphy Oct 12
How to help buyers prepare for new construction realities of today
Helping a buyer prepare for the purchase and development of a new construction home is a nuanced task. Here's what you should know
by Santiago Arana Oct 11
Redfin adds down payment assistance feature to website
Starting Thursday, homebuyers can scout down payment assistance programs on Redfin listings, thanks to the brokerage's new partnership with Down Payment Resource
by Marian McPherson Oct 6
Vishal Garg opens up about the rise and fall of Better.com
'To be absolutely blunt, I'd never managed more than 10 people in my life.' Better CEO talks to Insider after months out of the spotlight while the company struggled through market downturn
by Taylor Anderson Oct 4
Sundae rolls out set price buying tool for investors
Online property marketplace, geared toward buyers selling properties as-is, launches Purchase Direct, which lets investors see the set price of a home and move straight to making an offer
by Taylor Anderson Sep 29
With rent high and sales slow, more owners are becoming landlords
The slowdown in home sales, paired with the meteoric rise in rent, has more homeowners looking to become landlords rather than sell their homes in this market
by Taylor Anderson Sep 27
This is the best time for homebuyers' agents to lock in a deal this fall
Realtor.com's 'Best Time to Buy' report revealed Sept. 25 to Oct. 1 is the best time for buyers to seize early-season savings as rising mortgage rates and booming inflation clobber demand
by Marian McPherson Sep 14
Keller Williams releases updated homebuying guidebook
'Your First Home' is designed to be a guide for new real estate consumers. The book is now in its second edition and includes updated information on an array of timely topics
by Jim Dalrymple II Sep 13
Tables turn as market conditions begin to favor buyers, survey says
Fannie Mae's National Housing Survey suffered its sixth-straight month of declines — and the lowest reading in a decade — as market conditions pushed buyers and sellers to the sidelines
by Marian McPherson Sep 8
4 ways to help first-time homebuyers map out their way to a new home
The road to becoming a first-time homeowner is filled with challenges for buyers and agents. Planning a well thought out route for these special transactions can help both you and your client stay on course in any type of market
by April Murphy Sep 7
Is it cheaper for me to rent or buy in today’s market?
Give your buyers the information they need to stay motivated to buy against rising prices, rents and rates. Homeownership is still key
by Bernice Ross Sep 6
Sellers’ strike? New listings fell in August as active listings increased
Inventory rose due to a steep drop in homebuyer demand and homes that are spending more time on market while sellers pulled back on listing new properties, according to Realtor.com data
by Taylor Anderson Sep 1
When will buyers quit canceling contracts? Not yet, apparently
More buyers have been backing out of deals than at any time since the early weeks of the pandemic. And in July, that share ticked up again, according to a new report from Redfin
by Daniel Houston Aug 16
Home offers facing competing bids have plunged over the past 6 months
Fewer homebuyers are facing even a single competing offer. And when buyers find themselves in bidding wars, the field is less crowded, according to a report from Redfin
by Daniel Houston Aug 12
Loan applications for home purchases continue 6-week slip
Purchase loan activity has dropped in 5 of the last 6 weeks as some buyers remain wary, according to the Mortgage Bankers Association
by Daniel Houston Aug 11
Homeward sheds 20% of workforce amid 'sudden and sizable' downturn
Founder and CEO Tim Heyl told employees in a letter Wednesday that the slowing market had made a sizable dent in the company's 'buy with cash' product, according to a spokesperson
by Daniel Houston Aug 10
Affordable housing measures nixed from US climate bill
The bill contains several of Democrats' top legislative priorities. But several big affordable housing proposals missed the final cut
by Daniel Houston Aug 8
Commission study paid for by HomeServices comes under fire
The study argues that decoupling commissions would harm first-time, low-income, and minority buyers, but critics like the Consumer Federation of America say it's based on a faulty premise
by Andrea V. Brambila Jul 27
Let's talk: Nail the forgotten art of the buyer consult
Opinion
Mastering the buyer's consult establishes credibility with clients and helps agents find the most motivated buyers with the highest intent to transact
by Tom Toole Jul 27
How to nurture pessimistic buyers to the closing table
Opinion
Even if they're discouraged, you can help your potential homebuyers manage their expectations and reboot their home search
by Santiago Arana Jul 26
3 ways to keep the door open to homeownership for discouraged buyers
If your potential buyers are ready to give up, don't let them throw in the towel yet. Try these three strategies to help open up new opportunities in a challenging market
by Laura Adams Jul 14
Interest rate hikes keep Miami the least affordable city in the nation
Buyers would have to spend 86% of their income to afford the $600,000 median home price, according to new research released Monday from RealtyHop
by Taylor Anderson Jul 12
15 closing gift ideas on Amazon Prime Day for real estate agents
Amazon's annual sale event returns Tuesday and Wednesday. Here are some of the Amazon Prime Day items real estate agents can scoop up at a discount for terrific buyer closing gifts
by Daniel Houston Jul 11
More than 700 agent steering calls suggest price-fixing, lawyers charge
In new court filings in the Moehrl case, lawyers singled out hundreds of phone calls — far more than previously reported — in which agents steered business away from discount brokerage REX
Better hires new head of sales and VP of marketing
The company continues its quest to go public despite turmoil in the market. New executives are a mix of recent hires and internal promotions
by Taylor Anderson Jul 7
Frustrated with inventory? 5 tips for getting creative
Opinion
Many agents are frustrated with low inventory on both sides of the transaction. Try these strategies to create inventory for your clients and find a pathway to under contract
by Julie Busby Jul 6
Finances first: Getting started with first-time homebuyers
Opinion
Even with excellent credit and a good handle on their debt, when it comes to buying a home, especially the first one, homebuyers need a lot of additional help
by Ellen Sykes Jul 6
7 proven strategies to create referrals when your pipeline is frozen
Opinion
Does your pipeline feel frozen despite the summer heat? These 7 proven referral source strategies are certain to put some heat back into prospecting efforts
by Oliver Graf Jul 5
'Radical' and 'doomed': The case against the 'bombshell' Moehrl suit
The real estate establishment's latest salvo against the so-called 'bombshell' buyers' agent case is a sprawling, 3,000-page argument against granting class-action status in the Moehrl federal suit
Tim Heyl lays out the 3 key issues Power Buyers should focus on today
Power buyers became synonymous with cash offers during the first 2 years of the COVID housing market. Homeward's CEO shares what's next for the sector ahead of Inman Connect Las Vegas
by Taylor Anderson Jul 1
Buyers are still competing. Here's how to best help them
Opinion
Everyone understands a buyer can get cold feet or buyer’s remorse in a changing market, so demonstrating commitment is paramount
by Mark Choey Jul 1
Discrimination stops 40% of trans buyers from buying dream home
Realtor.com and the LGBTQ Real Estate Alliance's latest joint survey reveals how discrimination stops transgender and non-binary buyers from finding safe, secure communities
by Marian McPherson Jun 23
Americans know more about Kim Kardashian than homebuying
Nearly 90% of Americans know how many children Kim Kardashian has, but fewer than 33% know how to get pre-approved for a mortgage, according to a new survey from Zillow
by Marian McPherson Jun 17
5 gentle prospecting ideas for your team 
Soft skills can help maintain "good vibes" and stave away dated sales scripts that deter clients. These gentle prospecting tips can help you and your team sell homes with heart over hustle
by Darryl Davis Jun 9
4 strategies to get your buyers back in the game
Opinion
In a competitive marketplace, more than ever, buyers turn to experts in the field for creative, confidence-inducing solutions. Find ways to be the broker people think of when looking for answers
by Julie Busby Jun 9
5 must-have qualities and skills for showing a home
Do you have what it takes to impress buyers while showing homes? These are the five qualities your clients are looking for
by Santiago Arana Jun 7
Half of homebuyers cry at least once while shopping for a home: Survey
50% of people who bought a home over the past 2 years say the process brought them to tears, according to a new survey conducted by Zillow
by Ben Verde Jun 6
Want to get buyers moving? Learn their personality types
Opinion
Keeping in mind the personality type of your clients can help you become perceptive and tailor your approach, so that you're able to provide the best homebuying experience possible
by Christine Carr Jun 3
'Sellers are starting to freak out:' Redfin CEO sees market slowdown
During his latest CNBC appearance, Redfin CEO Glenn Kelman said rising mortgage rates, softening home price growth and changing buyer attitudes are all signs of an impending shift
by Marian McPherson May 27
Lower partners with Orchard to offer Power Buyer services
As rising interest rates curb mortgage refinancings, Lower will also target homebuyers through a strategic partnership with iBuyer powerhouse Opendoor
by Matt Carter May 20
Where is Anywhere headed? Toe-to-toe with Zillow
A week after announcing Realogy's rebrand as Anywhere, CEO Ryan Schneider shared his plan for beating Zillow at direct-to-consumer business on Thursday at Inman Connect Now
by Marian McPherson May 19
Buyers got cold feet? 6 objection handlers to warm 'em up
Opinion
There is no question that rising interest rates have pushed us into a market shift. Here's how to have those all-important discussions with your buyer clients about timing, markets and budget
by Carl Medford May 17
Buyers now snapping up homes in 15 days despite latest wave of rate hikes
Rising mortgage rates, booming home prices and scant inventory are pushing homebuyers to quicken their plans, according to Redfin's latest market report, released Friday
by Marian McPherson May 13
Oh, shift! What agents need their clients to understand fast
Opinion
It can be easy to get caught up in the momentum of the market and forget the person who is operating on your behalf is working tirelessly to do so
by Cara Ameer May 13
As hate crimes rose, 70% of Asian buyers moved to safer areas in 2020
Discrimination, mortgage readiness and affordability continue to be significant hurdles for Asian American and Pacific Islander communities, according to new report released Wednesday
by Marian McPherson May 12
Homeowner equity increased 3% during Q1
Nearly 45% of homes in the country were considered equity rich, up from 41.9% in the fourth quarter. But the rising values are creating barriers for first-time buyers
by Ben Verde May 11
Avoid buyer's remorse: Prepare your clients for the true cost of homeownership
Opinion
Buying a home is considered one of the most significant milestones of adult life, yet many homeowners are troubled by buyer’s remorse. Here's how to better prepare buyers for the costs of homeownership
by Luke Babich May 11
Why first-time buyers should consider buying now
Opinion
The residential real estate market is on the cusp of substantial change. Bret Weinstein offers his take on opportunities when there's a massive shift in the market
by Bret Weinstein May 11
Tell us what real estate investment news you want Inman to cover
Inman’s Property Portfolio was created for small-time investors and property managers. What are you most interested in learning more about?
by Taylor Anderson May 10
How do we help first-time homebuyers without driving up costs?
Opinion
More and more lower-income or even middle-class households are going to be renting the American dream. This should be a red flag for our industry
by Chris Drayer May 5
Judge halts commission-sharing case alleging inflated buyer costs
Unlike 2 federal cases that claim seller costs are inflated by commission sharing, New Jersey homebuyer's lawsuit argued that buyers are the ones unfairly impacted
Secondary markets drove home price growth in Q1: NAR
The National Association of Realtors' latest quarterly housing market report revealed buyers' search for cheaper housing led booming home price growth in Florida and other smaller markets
by Marian McPherson May 3
Women lead the way in Asian-American homeownership growth
Women and millennials led the majority of Asian American and Pacific Islander homeownership growth in 2021, according to Realtor.com's latest housing study
by Marian McPherson May 2
Better shed nearly 60% of employees and posted $304M loss in 2021. But IPO still in cards, SEC filings show
New documents filed Monday with the US Securities and Exchange Commission shed new light on just how bad the past 18 months have been for the online mortgage lender
by Taylor Anderson Apr 28
How much has the industry changed for LGBTQ agents? Not much
The LGBTQ+ Real Estate Alliance's latest member survey reveals the continued challenge discrimination poses, despite the increase in diversity and inclusion initiatives
by Marian McPherson Apr 26
Former Zillow CEO Spencer Rascoff says CoStar is 'rooting for chaos'
The CEO-turned-proptech investor warns a government probe into cooperative compensation between agents could be a 'black swan' event that benefits CoStar
by Taylor Anderson Apr 19
Gary Keller singled out as 'head of conspiracy' as federal commission lawsuit accelerates
As oral arguments began Monday in the Sitzer federal commission case, plaintiffs questioned the role of buyer agents, what a world without NAR's commission policy would look like, and why they believe Keller is leading an antitrust conspiracy
by Andrea V. Brambila Apr 19
Homie to expand Power Buyer program amid surge in demand
The expanded program and a new buy-before-you-sell offer will be unveiled in Colorado and Utah in the next 2 weeks, followed by Arizona, Nevada and Idaho, executives told Inman exclusively
by Taylor Anderson Apr 14
Discrimination second only to high prices as biggest obstacle to buying
The National Association of Realtors latest consumer survey revealed affordability is the main thing plaguing homebuyers, followed by discrimination, mortgage access and agent performance
by Marian McPherson Apr 14
Real Estate 101: Getting started with first-time homebuyers
First-time buyers need more hand-holding. Here are the questions you should ask and the ones you should answer
by Ellen Sykes Apr 12
Quiz: Guess how all those pandemic-era remodeling projects panned out
A new National Association of Realtors study details remodeling projects that brought the most joy and best returns on investment. Can you guess what they are? Take Inman's quiz to find out
by Taylor Anderson Apr 6
Gentle persuasion: Help your buyers change the narrative on low inventory
Opinion
The low inventory problem isn't always with the market. Sometimes it's with buyer expectations and the way you manage them (or don't) as their real estate agent
by Cara Ameer Apr 4
Gender pay gap reduces housing choices for women by 18%: Zillow
The typical woman has an annual median income of $38,620 — roughly $15,000 less than the typical male. That income gap, Zillow said, reduces women's housing choices by 18%
by Marian McPherson Mar 31
How real estate will look in 2030: The view from Disconnect
Top real estate leaders met for 3 days this week in Palm Springs, California, at Inman Disconnect to arrive at predictions for the future of real estate. Here's what came out of those conversations
by Taylor Anderson Mar 31
The condo recovery is underway — but houses remain hotter
Competition for condos has been fierce in the past year as buyers once again looked for homes nearer their cities' urban centers
by Daniel Houston Mar 29
Hispanic homeownership could hit 50% by 2025 despite 'hostile' market
The National Association of Hispanic Real Estate Professionals report details impact of inventory shortages on Latino homebuyers
by Andrea V. Brambila Mar 22
Inman Connect New York
Are you ready to grow your real estate business? Connect with the smartest real estate pros and learn their secrets at ICNY
by Jodie Cordell Mar 22
Why social media is crucial to every real estate agent in 2022
With 3.6 billion people globally on social media, there is no better place to get eyes on your listings. Here's how to leverage those platforms and your audiences and convert them into closings
by Victoria Kennedy Mar 22
TikTok or door-knock? 3 brokers on how agents can win big this spring
Corcoran affiliates Jason Karadus, Liane Jamason and Marilyn Carson share how old-school prospecting and high-level service are winning the day in a topsy-turvy market
by Marian McPherson Mar 17
COVID caused a 'Great Reshuffling.' Soaring costs are behind a new wave
With priced-out buyers seeking to relocate this spring, real estate agents stressed the importance of referral networks as the latest migration wave comes on the heels of an overheated market
by Taylor Anderson Mar 17
Inman Connect Now Series
Tim Heyl shares his insights on what's ahead and how to prepare at Inman Connect Now
by Jodie Cordell Mar 16
Spring Open House
The weeks leading up to the spring homebuying season have coincided with an uptick in open house activity unseen since before the pandemic, real estate agents told Inman
by Daniel Houston Mar 16
Inman Connect Now Series
Learn how you can best serve your clients in today's market at Inman Connect Now
by Jodie Cordell Mar 15
Teaching first-time homebuyer seminars can boost your business. Here's how
When cultivated properly, first-time homebuyers can be a major long-term win for real estate agents and their businesses
by Arielle Hays Mar 7
Judge orders Oregon to pause its homebuyer love-letter ban
A U.S. district judge agreed these letters can lead to discrimination, but said the state law goes too far in restricting free speech
by Daniel Houston Mar 4
Prices surged in February amid ‘extreme shortage of homes’
The median home-sale price rose to an all-time high of $363,975 in February, and Russia’s war on Ukraine is partially to blame, a new Redfin report says
by Taylor Anderson Mar 4
Nikki Field on Manhattan's luxury market and disruption abroad
Nikki Field, founder of The Field Team in Manhattan, spoke to Inman about women in leadership, working alongside her daughter and how a team member went missing in Moscow
by Taylor Anderson Mar 4
Home lending activity drops at fastest pace in 3 years
Loan activity dropped 11%, the fastest rate of decline since 2019, according to Attom Data Solutions. Refinance, purchase, home-equity mortgages were down in the fourth quarter of 2021
by Taylor Anderson Mar 4
Offerpad expands California reach with Sacramento entry
The iBuyer’s newest market comes just two weeks after its first launch in the Golden State, where it is avoiding costlier coastal cities
by Taylor Anderson Mar 3
Porch's 2021 losses top $109M as company keeps eye on expansion
Despite overall losses, the home services marketplace's revenue more than doubled in 2021. The company says it may be profitable this year
by Taylor Anderson Mar 1
Homie joins the ranks of Power Buyers with cash offer program
The flat-fee brokerage is now offering bridge loans to turn home-seekers into cash buyers. The Homie Cash program is available in Nevada, Arizona, Utah, Idaho and Colorado
by Andrea V. Brambila Feb 22
Families aren't only buyers feeling heat from Wall Street investors
Smaller real estate investors are also feeling the impact of a new wave of institutional investors into markets across the country, economists and investors told Inman in the wake of new data
by Taylor Anderson Feb 22
Get creative or go condo: 4 ways to score a win for luxury homebuyers 
Sotheby's International Realty outlined what's ahead for luxury consumers in its latest annual outlook, and how a shift in perspective can help buyers get ahead
by Marian McPherson Feb 18
A black couple unpacking boxes in their new home
A new fund launched with help from the Seattle-based brokerage offers deferred, low-interest loans of up to $12K for home purchase costs
by Andrea V. Brambila Feb 17
Don’t take hot market for granted, California economist warns agents
Jordan Levine, the chief economist for the California Association of Realtors, delivers mixed forecast despite good economic outlook during an Inman Connect Now session Thursday
by Taylor Anderson Feb 17
For US Olympians, homeownership can be as elusive as a gold medal
With little dependable income, failing to make podium or secure corporate sponsorships means more time living with roommates, aspiring Olympians and their advocates told Inman
by Craig C. Rowe Feb 15
Better admits it has a culture problem, points to CEO Vishal Garg
In a new SEC filing, the mortgage lender points to actions by CEO Vishal Garg as reasons that areas of company culture ‘require improvement.’ Steep losses are expected in Q4
by Taylor Anderson Feb 14
1 in 10 households were priced out of newly built homes in last year alone
Only 31% of U.S. households can afford to buy a newly built home, down from 40% a year ago
by Daniel Houston Feb 14
How real estate agents can work with Opendoor
Some agents use the iBuying leader as a tool to help clients find the best path for their needs. Here’s how to get started
by Taylor Anderson Feb 14
What's behind highest inflation since 1982? Just ask homeowners
The prices of shelter, food and electricity rose substantially in January, driving most of the inflation felt throughout the US, according to Bureau of Labor Statistics data released Thursday
by Daniel Houston Feb 10
Home price growth eased up in Q4 but not enough to help buyers: NAR
Although the annual median home price growth slowed from 15.9% in Q3 2021 to 14.6% in Q4, homebuyers still struggled under the weight of booming sales prices, according to NAR Q4 data
by Marian McPherson Feb 10
3 top execs depart Better after SPAC merger delay and layoffs
Better employees reportedly 'leaving the company in droves' following the return of CEO Vishal Garg
by Taylor Anderson Feb 8
Last year's stimulus could still be fueling this year's home purchases
Nearly 1 in 4 people planning to buy a home in the next 12 months set aside stimulus money for the transaction, a Redfin survey shows
by Daniel Houston Feb 4
When will it be a buyer's market? Hold that thought, experts warn
Even with rising rates, record high prices and an increase in new home construction, the seller’s market isn’t set to end soon, economists and housing experts told Inman
by Taylor Anderson Feb 2
Black-owned fintech startup Esusu hits $1B unicorn valuation
Esusu partners with landlords to report tenants' on-time payments to credit bureaus. The company secured $130M in Series B Funding on Thursday, boosting them to unicorn status
by Marian McPherson Jan 31
Be on the lookout for these 10 real estate trends in 2022
Windermere Chief Economist Matthew Gardner outlines the 10 trends that will have the biggest impact on the real estate industry and markets across the country.
by Matthew Gardner Jan 31