10 tips for working with picky homebuyer clients
Buying a home is one of the biggest financial decisions of a person’s life. Being a good agent means offering your expertise and honest opinions. It also means understanding how to deal with tough clients while maintaining a healthy working relationship
by Luke Babich May 3
Equity gains for Black owners are progress, but more work is needed
Opinion
The home equity gains made by Black homeowners in recent years are worth celebrating, but there's a long way to go. Here are a few ways the industry can help
Low credit scores are biggest barrier for women, minority buyers
OJO Labs' latest homebuyer survey found that Black homebuyers were three times more likely to have a credit score below 660, which inhibits access to down payment assistance programs and agent support
by Marian McPherson Apr 28
Housing market insanity leaves homeownership rate unchanged
However, the homeownership rate for Black Americans is up year over year in the first quarter of 2021
by Kelsey Ramírez Apr 27
What real estate agents need to know about …
Clients appreciate agents who are well-versed on a home’s most sought-after features. If you’re looking to brush up on your knowledge of kitchen layouts, bathtub types and useful home safety tips, here is a primer
by Gerard Splendore Apr 26
Buy and build with Welcome Homes' online new construction platform
Welcome Homes augments a streamlined business plan with dynamic 3D visualization to let new homebuyers build and buy directly from their browsers
by Craig C. Rowe Apr 23
5 tips for helping homebuyers navigate a new construction purchase
It's your responsibility to ensure that your client is well-represented by having excellent knowledge of the process, great relationships with builders, creating clear communication channels and providing the best experience possible for your clients
by Adam Hergenrother Apr 22
Don’t miss out! 4 simple ways to generate leads on your website
Be sure to utilize these simple strategies to capture more leads from your website with minimal effort and cost
by Kate Hulbert Apr 21
64% of March home sales included bidding wars: Redfin
Redfin's latest market report reveals just how far buyers must go to secure a home. Single-family listings garnered the most bids followed by townhomes
by Marian McPherson Apr 14
10 pandemic-tested truths about homebuying
Multiple offers, super-low inventory, skyrocketing values and lots of competition from cash buyers have made the current real estate climate both a blessing and a curse. Through that, a few real estate concepts were put to the test. Here's what lasted
by Cara Ameer Apr 14
3 real estate execs talk equality and Hispanic homeownership rates
Leaders from Realogy, RE/MAX and Berkshire Hathaway HomeServices discussed how the industry can better serve and connect with the Hispanic community
by Marian McPherson Apr 13
My journey through inventory hell had a fairy tale ending
Opinion
When my fiancée and I began house hunting as first-time homebuyers in December 2020, we were told the market was extremely competitive. Little did we know just how bad it was
by Rachel Mastandrea Apr 13
How this agent is helping migrating buyers find their dream homes
With buyers moving across the country to new locales, agents have to be prepared to work much harder amid low inventory woes. This is especially true in Florida, which is seeing an influx of new residents. Here's how this agent is making a difference
by Sandra Cuba Apr 9
HUD sends $690M to states for affordable housing
The Housing Trust Fund is funded by a fee on Fannie Mae and Freddie Mac and devoted to affordable housing for low- and extremely low-income households
Realtors praise Biden infrastructure plan's focus on housing shortage
The American Jobs Plan proposes building and retrofitting more than 2M homes and commercial buildings
New to real estate? How to guide clients through homebuying
As a real estate pro, it's your job to help clients pinpoint what they want and then help them find it. If you're a newly minted agent, here's what you should be doing throughout your clients' homebuying journey
by Stanley Imoisili Apr 1
Pulse: Tell us about a time when financing derailed a deal
Everyone makes mistakes — including homebuyers on the cusp of closing on their dream home. This week, tell us about the common financing mishaps that can really jeopardize a deal. How can agents help prevent them?
by Inman Mar 24
How to protect your buyers from appraisal catastrophes
With multiple offers being the order of the day, buyers are overbidding to outgun their competitors. What happens if an appraisal comes back low? Here are a few important steps to take before writing an over-asking offer
by Carl Medford Mar 23
How the agent commission structure benefits everyday Americans
Opinion
For those who are attacking agents and the associated commission structure, let’s be clear about who and what they’re attacking. They’re attacking everyday Americans who are helping their fellow Americans achieve the ultimate dream — owning a home
by Charlie Oppler Mar 18
How to help clients prepare for a stress-free packing experience
Packing, unpacking and moving to a new home can be an enormous undertaking, but with some careful planning and organization, the process can be a bit less stressful for your clients. Here's how you can advise them
by Gerard Splendore Mar 18
The Inman Handbook on Landing
Landing is upending the rental market with furnished, flexible leasing options for members in more than 80 markets around the country
by Craig C. Rowe Mar 15
6 tips for working with the largest pool of homebuyers
It’s critical to understand where, how and why millennials are searching for homes right now
by Ben Mizes Mar 13
CBC Mortgage Agency names its first-ever diversity, equity and inclusion officer
The company tapped current Director of Government Affairs Tai Christensen to lead the company's diversity, equity and inclusion efforts alongside of committee of 15 employees
by Marian McPherson Mar 10
11 objection-handling scripts agents need today
When it comes to working with buyers, objections are buying signs. Your role is to uncover their concerns, address them and move your clients forward in making the purchase. Here are a few important scripts to keep handy
by Bernice Ross Mar 10
Netflix series attempts to answer age-old question: Marriage or mortgage?
Tennessee agent Nichole Holmes and wedding planner Sarah Miller compete for clients picking between a marriage and a mortgage in the new show
What do clients need in 2021? 8 skills every agent must nail
Opinion
In today’s frenzied markets, real estate agents have to be on top of every aspect of the deal. Here’s what buyers and sellers should expect from agents
by Cara Ameer Mar 9
What’s driving the real estate inventory crisis? These 5 trends
This situation isn't just pandemic-related — the inventory crisis has been a decade in the making, driven by five major trends that are unlikely to change
by Michael Simonsen Feb 27
Study: 44% of millennials would buy a home from photos alone
Clever Real Estate's latest millennial survey revealed just how far the generation is willing to go to become homeowners
by Marian McPherson Feb 23
Beyond the headlines: Sales rise as inventory further wanes
Opinion
Looking for a little clarity on the news? Windermere Chief Economist Matthew Gardner dives into February's housing data releases and predicts how the market will fare
by Matthew Gardner Feb 23
How to help homebuyers compete in 2021 
Guide clients through any feelings of discouragement, and help them navigate an informed, prepared search
by Santiago Arana Feb 23
5 reasons to give your transaction coordinators a raise
From getting the most out of your transaction software to being the master of the office calendar, a transaction coordinator's value to an ever-more digital office environment is more valuable than ever before
by Craig C. Rowe Feb 20
Inman Handbook on digital home showings
With the evolution of real estate upon us, the Inman Handbook on digital showings is here to help you make sense of this still-evolving, but here-to-stay, property marketing strategy
by Craig C. Rowe Feb 15
Don’t fumble your transaction! 5 rules for a strong finish
Opinion
Do what it takes to ensure that the last few moments of a transaction end in a completion that will ensure a win, leave your clients cheering and set you up with clients for life
by Carl Medford Feb 15
'Should we tip the movers?' How to respond to the tipping question
Opinion
This very valid question is one that clients will undoubtedly ask at some point. Here’s look at how to respond when clients ask what to tip movers
by Bill Gassett Feb 11
How to help cash-strapped buyers overcome financing hurdles
Opinion
For some homebuyers, down payment assistance can prove to be a game-changer. Here's why, at the very least, real estate agents should familiarize themselves with affordable financing options for purchasing a home
by Teresa Boardman Feb 11
Nearly 1 in 5 millennials have given up on homeownership
A new report from Apartment List finds that most millennials have no down payment savings and big disparities by race
Doorvest's unique investor assistance model is modernizing fix-and-flip
This online solution for rental property investing buys, fixes and leases a home for clients before selling it back to them
by Craig C. Rowe Feb 8
National Guard troops deployed to fight COVID eligible for VA loans
The new law is a 'game-changer' for thousands of members who support states' pandemic response, as they will now have access to zero-down-payment mortgages
Bank of America triples affordable homeownership pledge to $15B
Lender aims to help more than 60,000 low- and moderate-income homebuyers with low down payment mortgages, as well as down payment and closing cost grants
Home price growth reaches high unseen since 2014: CoreLogic
Home values increased by 9.2% in December, while inventory dropped 24% below 2019 levels
10 tips for crafting offers that will stand out in a hot market
At Inman Connect, panelists advised buyer's agents on how to make sure their clients shine with the strongest possible offers
by Andrea V. Brambila Jan 26
Stop! 7 bad listing agent behaviors that can hamper a deal
For a transaction to go over smoothly, agents have to maintain professionalism while keeping the process as pleasant as possible for everyone involved. If you're a listing agent, now's the time to stop these irksome behaviors
by Michelle Shelton Jan 26
7 realities your buyers and sellers should prepare for in 2021
The real estate market boomed last year, as people sought more space, amenities and new jobs that required relocation. But what will 2021 look like? Here's what will likely change — or stay the same — this year
by Cara Ameer Jan 19
Initiative to boost homeownership among Native Americans debuts
CBC Mortgage Agency, a tribally owned housing finance agency, and the National Urban Indian Family Coalition (NUIFC) are teaming up to offer homebuyer workshops
by Andrea V. Brambila Jan 14
The worst state to raise a family is New Mexico. But what's the best?
A new survey released Monday from personal finance website WalletHub crunched numbers from 52 different factors to rank the best and worst states to raise a family
by Patrick Kearns Jan 11
The top 10 most and least popular metros for millennial homebuyers
Those born between 1981 and 1996 made up the majority of potential buyers in 43 out of the 50 largest markets
New nonprofit aims to help Black Portland homeowners
Taking Ownership PDX has raised hundreds of thousands of dollars, which it is using to help Black homeowners do maintenance and stay in their houses
by Jim Dalrymple II Jan 5
9 stupid mistakes agents make — and how to avoid them
Don't barge in! (And other sage lessons agents should know)
by Bernice Ross Dec 23
Happy happy, joy joy: The Midwest tops list of the US's happiest states
On the other end, West Virginia, Nevada, California, Mississippi and Kentucky ranked as the unhappiest states, according to a new survey by homeselling platform iSoldMyHouse
by Marian McPherson Dec 16
Fintech startup Homebuyer raises $1.4M in seed funding
Founded by mortgage expert Dan Green, Homebuyer is a platform that offers first-time homebuyers personalized information and loan origination options
by Marian McPherson Dec 14
How the Biden administration could help first-time homebuyers
At the National Association of Realtors’ Forecast Summit, economists said the market poses affordability hurdles for first-time buyers — even with mortgage rates at a record low
by Patrick Kearns Dec 11
Homebuyers are becoming more diverse — and facing 'headwinds'
A demographics panel at NAR's Real Estate Forecast Summit talked about the declining share of first-time homebuyers, the 'baby bust,' and the rise in multigenerational living
by Andrea V. Brambila Dec 11
10 amenities Zillow predicts will be on your buyers' 2021 wish lists
From pet-friendly spaces to backyard oases, Zillow on Thursday shared what will be at the top of homeowners' and homebuyers' home wish lists in 2021
by Marian McPherson Dec 10
Economists predict GDP growth, mortgage rate increases in 2021
More stimulus is needed to prevent the economy from hitting another 'soft-spot,' according to economists who spoke at annual summit hosted by the National Association of Realtors
by Patrick Kearns Dec 10
It takes more than a decade to save a 20% down payment in these 4 cities
Seven of the 10 hardest US cities to save for a home were in California, according to an analysis released Wednesday by RealtyHop of 125 of the nation's largest metros
by Marian McPherson Dec 9
How to update your buyer’s checklist for 2021
The most important thing you can do for your clients, first and foremost, is to make health and safety a priority
by Santiago Arana Dec 7
Always Buyers lets agents geographically map buyers' home needs
Opinion
The new map-based buyer agent tool helps broadcast where and what a buyer is looking for. It's active in Southern California with goals to expand nationwide
by Craig C. Rowe Dec 4
Knock Home Swap makes South Florida its 14th market
The service that helps sellers move before they sell is now active and certifying agents in Miami, Fort Lauderdale and West Palm Beach
by Craig C. Rowe Dec 3
5 simple ways to stage your listing for the holidays
From handmade trinkets to gold Christmas trees, here are 5 holiday design trends that will dazzle potential buyers in-person and online
by Marian McPherson Dec 2
7 ways to connect with first-time millennial and Gen Z buyers
To appeal to millennial and Gen Z buyers, you should familiarize yourself with their comfort zones, priorities and the challenges they face now. Here's what you need to know
by Ben Mizes Dec 1
Stuck with moving boxes? 10 ways to reduce, reuse and recycle
If you're a new agent, at some point, your clients will likely ask you about the best way to dispose of their moving boxes. Here are a few ways you can help them avoid sending cardboard to a landfill
by Bill Gassett Dec 1
Outdoor kitchens, dining spaces take center stage during holidays
Agents in California, Montana, Arkansas and Louisiana share how buyers are embracing outdoor entertainment spaces for socially distanced holiday gatherings
by Marian McPherson Nov 25
ClosingLock aims to lock down wire fraud
Opinion
As real estate deals continue to be handled online and at arm's length, wire fraud risk has nowhere to go but up. ClosingLock is aiming to stop it
by Craig C. Rowe Nov 20
NAR looks forward to 'centrist public policy' under Joe Biden
NAR expects new administration will restore fair housing rules and support bipartisan legislation related to minority homeownership, first-time homebuyers and housing supply
by Andrea V. Brambila Nov 13
CoreLogic launches consumer search with OneHome
Opinion
Data and analytics company's new invite-only, lifestyle-driven home search portal is mostly good, with consumer resources and tools for agents to collaborate
by Craig C. Rowe Nov 13
3 buyer objections, excuses and concerns to overcome this fall
Dealing with buyer objections is frustrating, but experienced real estate agents should have answers for these common concerns and excuses. Here's how to be better prepared
by Kathleen Black Nov 12
FHA to allow homebuyers to purchase private flood insurance
The proposal outlines plans to allow FHA borrowers to purchase private flood insurance, which leaders said will lower insurance prices and decrease the impact of NFIP lapses
by Marian McPherson Nov 11
Don't ignore renter leads! 6 steps for turning them into homebuyers
Helping renters become homeowners is about mindset — both yours and your clients'. Here's how to evaluate the renter leads you receive and convert them into homeowners when their lease expires
by Bernice Ross Nov 11
Temporary rental provider Tweener Homes strikes deal with Expedia
The Chandler, Arizona-based real estate company offers fully furnished homes on short-term leases for families 'in between' permanent residences
by Craig C. Rowe Nov 10
Homes sold faster in October than September for first time since 2011
For the first time in 9 years, homes sold faster in October than September as low-interest rates continue to unlock pent-up buyer demand, according to new data from realtor.com
by Marian McPherson Nov 5
How the 'House Then The Car' is changing black homeownership
When he became president of NAREB a year ago, Donnell Williams found that Black millennials with incomes over $100K are not purchasing homes. Here's what he did to shift their perspective on homeownership
by Steve Cook Oct 29
How to help clients play their cards right in today's market
With the current low-inventory market and the overall uncertainty, an agent's job has never been more important. Here's how to guide buyers and sellers while keeping their stress levels low
by Jim Manikas Oct 24
Out-of-state buyers? 5 tips for helping them in a hot seller's market
Working with buyers from hundreds or thousands of miles away can be a hectic process. However, it all becomes easier (and less stressful) when you have a well-thought-out plan in place. Here are a few tips
by John Gluch Oct 6
These 5 marketing campaigns are tailored for today's market
With the last quarter approaching, agents should strive to finish 2020 strong and step into the next year on the right foot. In other words, now's a great time to implement these marketing campaigns and generate new income streams for your business
by Bernice Ross Sep 30
Down payment assistance programs remain strong during pandemic
According to Down Payment Resource's latest report, 81% of down payment assistance programs in Q3 still had funding for homebuyers
by Marian McPherson Sep 11
Fall is the new spring in real estate
Record-low mortgage rates, skyrocketing buyer demand, and shrinking inventory have pushed the housing market's busy season forward through at least the end of the year
FHA homeowners have the most to lose during economic upheaval
Three chief economists share how FHA homeowners have been disproportionately impacted by 2020's coronavirus-induced unemployment boom and what it means for next year's market
by Marian McPherson Sep 4
I bought a home during a pandemic. Here's what I wish had been different
Opinion
I went in search of an agent the old-fashioned way, by asking for recommendations. Six agents ended up replying, and I sent them each 61 questions. Yes, 61.
With app launch, MoveEasy becomes agents' branded platform
Continuing to grow throughout the pandemic, online moving concierge company offers fully white-labeled relocation platform for real estate industry
by Craig C. Rowe Sep 3
WattBuy empowers better buying decisions with big data-backed energy intelligence
Seattle startup uses multiple energy and carbon tracking sources and Zillow's API to power comprehensive home energy reports
by Craig C. Rowe Aug 25
10 outrageous buyer beliefs agents should debunk ASAP
Opinion
When buyers first walk through the door, they're bringing with them a lot of false truths. It's your job to open their eyes
by Nicole Solari Aug 23
6 reasons your client should walk away from buying a house
As a buyer's agent, it's your responsibility to represent your client's best interests. If one of these scenarios presents itself, you should advise your client to rethink the sale
by Vance Kellogg Aug 23
Does the housing ladder still work?
Opinion
The idea is that most people begin their homeownership journey with a starter home and make their way up to more expensive housing. But is that theory still valid — especially now during a pandemic?
by Steve Cook Aug 11
Aiming for 21 markets by '21, Knock now swapping homes in Denver
After rebranding its Home trade-in model, Knock is now helping sellers swap homes in Denver. Its goal is to reach 11 markets before the end of 2020
by Craig C. Rowe Aug 5
5 tips for virtually hand-holding first-time homebuyers 
These tips, adapted to your personal selling style and fine-tuned to your client, can add to the buying experience despite not being physically present
by Gerard Splendore Aug 3
NY congressman announces first-time buyer coronavirus relief plan
Rep. Sean Mahoney's (NY-18) First Time Homebuyer Pandemic Savings Act would allow buyers to use retirement savings to fund their down payment penalty-free
by Marian McPherson Jul 22
Freddie Mac celebrates 50th anniversary with multifamily milestones
As the mortgage giant turns 50, the company celebrated its anniversary with a new state-by-state breakdown of the mortgages it has provided
by Patrick Kearns Jul 20
Say hello to BoxBrownie's 3D tours of virtual homes
The image marketing technology company from Down Under has combined interior rendering with the market's desire for 3D tours
by Craig C. Rowe Jul 13
Compass Lens to help agents envision, value major renovations
The tech-leaning brokerage announced today the launch of a computer vision-based tool that searches and categorizes room renovations to help agents price homes
by Craig C. Rowe Jul 8
Making sense of the headlines: What’s holding millennials back from homeownership?
Opinion
Looking for a little clarity on this week's news? Windermere Chief Economist Matthew Gardner looks at the factors that influence millennials' ability and will to buy a home
by Matthew Gardner Jul 7
This is the best city for first-time homebuyers
A new ranking from WalletHub looks at the best and worst cities for first-time homebuyers
by Patrick Kearns Jul 6
How one broker is helping immigrant buyers navigate the homebuying process
Kennedy Akinlosotu recently affiliated his brokerage Nations Realty with ERA Real Estate to help him achieve his vision
by Patrick Kearns Jun 30
5 credit myths to explain to first-time homebuyers
Before first-time homebuyers pull the trigger on buying a new home, they should understand some common misconceptions in the credit reporting industry as they go through the prequalification and preapproval process. Here's how agents can help
by Vance Kellogg Jun 30
Digs app unearths the saving secrets to homebuying
Opinion
With its own FDIC-insured savings account and a sharp, well-executed experience, Digs is part fintech, part proptech, and it's designed to help agents help clients buy their first home
by Craig C. Rowe Jun 19
NAR releases 5-point plan to bolster homeownership amid pandemic
The National Association of Realtors' plan calls for expanding down payment assistance programs, improving FHA loans and alternative credit scoring models
by Marian McPherson Jun 18
A superior virtual tour will answer these 10 questions
Answering these questions live will give your prospective buyers the best virtual tour experience
by Nicole Solari Jun 8
Homesnap's Mazur: It's time for agents to go all in
In multiple talk tracks at Tech Connect, leaders in sales, fintech and proptech all agreed on one thing: The COVID-19 pandemic has totally changed how people market, sell and buy real estate
by Craig C. Rowe Jun 4
Why I recommend Credit Karma to my clients
Opinion
By understanding what Credit Karma does and how it works, you'll put yourself in a better position as an agent to help potential buyers improve their credit score
by Bill Gassett May 29
Think we're headed into a buyer's market? Guess again
Four agents in Chicago, St. Louis and Dallas share how they're helping homebuyers navigate a seller's market marred by economic fear and the coronavirus
by Marian McPherson May 20