Selling real estate can be a tough business, especially when you’re trying to do it on a budget. But there are ways to promote your business without breaking the bank.
One strategy is hosting seller seminars. This is an effective way to educate potential sellers about their options and demonstrate why they should work with you.
Here are some of the real estate agents’ top questions and answers to help you host an informative, budget-friendly real estate seminar that will leave your clients feeling informed and inspired:
What kind of venue can I use that doesn’t cost a lot?
You don’t need to rent out a fancy ballroom, but you should make sure the space you choose is comfortable and conducive to learning. Look for venues that offer discounts for non-profits or community organizations — you’d be surprised what kinds of deals you can find.
Churches, libraries and schools often have meeting rooms available for rent, and if the event is not-for-profit, they may even provide it at no cost. You could also look into hosting the seminar outdoors if the weather permits: parks or public gardens can make beautiful settings without breaking the bank.
If you have the option to use your own office space, it will add value to your brand and give potential clients an idea of what it would be like to work with you.
I don’t have a budget for advertising, so what’s the best way to promote my seminar?
Instead of printing out flyers or posters to promote your event, try using digital platforms such as social media sites and email newsletters instead, which are free. Not only will this cut costs on printing materials (while saving trees.), but it also allows you to reach more people in less time since most people check their social media accounts daily.
You could even create an event page on Facebook or other social networks to give people an easy way to RSVP and stay up-to-date with any changes in plans.
Food is so expensive. How can I offer refreshments without breaking the bank?
Food is an essential part of any event because it acts as an invitation to connect with others and sets the mood. Thankfully, it doesn’t have to break the bank. You could opt for simple finger foods such as sandwiches or fruit platters which will keep costs down while still providing nourishment for attendees.
You can also partner with local businesses and industry vendors, such as loan officers and title reps, to provide some appetizers or other goodies in exchange for free advertising and exposure.
Is it better to rent or buy the equipment for the presentation?
If the venue you have chosen doesn’t already have projectors, sound systems and other equipment that you might need, then renting equipment can be a budget-friendly way to go. However, if you intend to host several events throughout the year for the next few years, it might be more cost-effective to purchase them for your business.
Investing in equipment upfront will save money in the long run by eliminating rental fees each time you need them again.
Can I get my network involved, too?
Leveraging your professional network is another great way to host a successful seminar without breaking the bank. Ask friends, colleagues and other professionals in related industries who they may know who could help make this event happen at a lower cost or even free of charge.
You don’t have to carry the information load all by yourself, though. Invite others in your community that also serve the industry to talk about their perspective. This includes home inspectors, mortgage brokers, appraisers and real estate attorneys.
By partnering up with local businesses, you can also split costs associated with the seminar, such as food, drinks, decorations, etc., making it more affordable overall for all parties involved.
I’ve never planned a seminar like this before, so how do I plan it?
There are plenty of free resources available online that can help you plan your seminar, such as templates for creating agendas and guides on how to write effective presentation materials. If you have people in your network that you are including in your seminar, you can plan your event to run for approximately an hour to an hour and a half (which is a pretty standard length of the workshop).
You can have two or three guest speakers, giving them 15 to 20 minutes each, leaving you 20 minutes, and then allow 30 minutes or so at the end for a question-and-answer time. This Q & A can be a panel at the front or break off into groups where attendees can ask questions to experts individually.
You can also leverage existing relationships with vendors by reaching out to local businesses that offer services related to real estate (home inspection companies) and asking if they would like to sponsor your event in exchange for some publicity during the seminar or by displaying promotional material during breaks between sessions.
What kind of content should I include in my seminar?
Last but not least, create quality content that will engage attendees during the session and keep them interested throughout its entirety. Make sure that the topics covered are relevant to current market trends and provide useful information that potential sellers will appreciate hearing about. This will help boost attendance rates, too.
Discussions on the current market conditions, as well as 2023 market predictions, can help alleviate some of the stress that sellers are feeling right now and will help them make a decision on whether or not to sell. Informing them of what they can expect can help bring them to a decision to sell. Right now, homeowners have a lot of questions and concerns, so addressing those is key.
Remember to have fun with these seminars. People want to do business with people who make them smile, laugh, feel comfortable and engaged.
Make sure to have collateral material branded to you that will help your guests remember you after your event. It doesn’t even have to be all printed material. You can have signs made up with QR codes that can take your guests online to get a Seller’s Guide to Real Estate, a free CMA or any item of value.
Hosting a budget-friendly real estate seminar doesn’t have to be overwhelming or expensive — all it takes is a bit of creativity and planning ahead of time so you can make sure everything runs smoothly on the day of the event itself. By following these seven tips, you can ensure that your next seminar is informative and cost-effective.
Darryl Davis is a speaker, coach, and the bestselling author of How to Become a Power Agent in Real Estate, as well as the CEO of Darryl Davis Seminars. Connect with him on Facebook or YouTube.