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Pulse is a recurring column where we ask for readers’ takes on varying topics in a weekly survey and report back with our findings.

There are so many things that can cause hiccups in a real estate business. There are the big things you can’t really prepare for like industry-upending lawsuits, DOJ investigations and big-picture market forces. Then there are the more personal things that make it tough to do business: changes in your local economy, competition from a big-money colleague or personal financial struggles.

That’s why we wanted to know: What’s the biggest challenge your real estate business is facing in 2025? Is it market- or economy-related? Are you struggling to find listings (who isn’t?) or facing a lack of buyers? Do you have a plan for dealing with the future? Are you attending more training, cultivating a new niche or planning a big marketing push?

Here are your answers:

  • High interest rates and lack of buyer enthusiasm
  • Affordability
  • Lack of inventory after wildfires push prices up with already high(er) interest rates will cause people to sit on the sidelines
  • High mortgage rates that are keeping buyers on the sidelines

Editor’s note: These responses were given anonymously and, therefore, are not attributed to anyone specifically. Responses were also edited for grammar and clarity. Inman doesn’t endorse any specific method and regulations may vary from state to state.

What did we miss? Please share your thoughts in the comments section below.

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