Since the NAR commission suit settlement, buyer agents have faced new rules, new documents and a new normal. This month, Inman drills down on Today’s Buyers Agent with the fresh marketing strategies, skills and tools buyer agents are using to prosper in changing times.
Pulse is a recurring column where we ask for readers’ takes on varying topics in a weekly survey and report back with our findings.
This past year has seen no shortage of changes. Just since last August: The National Association of Realtors landmark settlement changes went into effect, and rules around working with buyers changed, along with the way real estate had been done for decades.
Just when you thought the industry was moving forward, the Clear Cooperation Policy debate heated up, resulting in a rule change and an industrywide feud over private listing networks.
Meanwhile, artificial intelligence and technology are evolving at a breakneck pace, with new tools and applications emerging constantly. Add to that the current presidential administration’s policy changes and tariffs — it’s a lot to keep up with.
Last week, we asked: What do you want to know more about? Is it more training? On what topics? Do you need more marketing ideas, tips and tricks for leveling up your listing skills, or how-tos to help you through a tough market? Are you looking for more market and economy intel? Do you want more news roundups or expert insights so you can cut through the noise? Here are your responses:
- Training on using AI for marketing
- Sales and communication skills are all that really matter; without them, lead gen and AI are not of much use
Editor’s note: These responses were given anonymously and, therefore, are not attributed to anyone specifically. Responses were also edited for grammar and clarity. Inman doesn’t endorse any specific method and regulations may vary from state to state.
What did we miss? Please share your thoughts in the comments section below.
