Since the NAR commission suit settlement, buyer agents have faced new rules, new documents and a new normal. This month, Inman drills down on Today’s Buyers Agent with the fresh marketing strategies, skills and tools buyer agents are using to prosper in changing times.
Pulse is a recurring column where we ask for readers’ takes on varying topics in a weekly survey and report back with our findings.
With political and economic uncertainty in the air and in the midst of a multi-year down market cycle, finding qualified buyer leads is job one for many agents. Whether they come from your broker, from your sphere of influence or from paid channels, it’s not easy to find buyers who have all their ducks in a row financially and logistically.
So we asked: How are you getting buyer leads in today’s market? Once you get them, how are you converting them? Do you hold buyer consultations or otherwise qualify your buyers before you start showing them homes? Do you create content, focus on past clients and referrals, or are you paying for leads? Here are your responses:
- Organically from my marketing, sphere/clientele base and direct inquiries on listings
Editor’s note: These responses were given anonymously and, therefore, are not attributed to anyone specifically. Responses were also edited for grammar and clarity. Inman doesn’t endorse any specific method and regulations may vary from state to state.
What did we miss? Please share your thoughts in the comments section below.
