AI can make real estate agents more efficient, but it can’t replace the one thing clients actually need from you: human connection.
In this episode of Real Estate Insiders Unfiltered, James Dwiggins sits down with keynote speaker, author and longtime real estate professional Barb Betts to discuss why human connection matters more as technology becomes capable of doing more of an agent’s work.
Betts shares the relationship-first strategy behind her seven-figure real estate business, not through ads and cold calls, but through her simple “5 by 5 Method” for intentionally staying connected and why agents need to build genuine relationships before they start asking for referrals.
Highlights
They discuss:
- Why AI should make agents more human, not less
- Betts’ “5 by 5 Method” for building relationships
- Why agents should stop chasing referrals
- How authenticity creates confidence
- Using AI to create more time for human connection
As AI gives every agent access to similar tools, information and technology, human connection becomes the differentiator competitors can’t copy. If you want to use AI to grow your business without automating away the relationships that make real estate work, this episode is for you.
Connect with Barb on LinkedIn, Instagram, YouTube and online at barbbetts.com.
Real Estate Insiders Unfiltered is now exclusively on Inman. Tune in for agent- and team-focused content on Mondays and leadership interviews on Wednesdays each week. Listen on Apple or Spotify.
James Dwiggins is the president of NextHome, Inc. and co-host of Real Estate Insiders Unfiltered.
Keith Robinson is the president of strategy at NextHome, Inc. and co-host of Real Estate Insiders Unfiltered.
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The views and opinions expressed on Real Estate Insiders Unfiltered are those of the hosts and guests in their personal capacities and do not necessarily reflect the views or positions of AGNT, Inc., eXp Realty, LLC, NextHome, Inc., or any of their respective affiliates, subsidiaries, officers, or directors.
