Stay above the fray: 3 ways to raise the bar in real estate
Opinion
To help consumers, you must first be a good neighbor
by Rachael Hite Jan 13
10 new build contract questions every agent should ask
There are many facets to consider when working with buyers who want to go the new construction route, especially with COVID, tariffs and uncertainty at play. These questions tackle some major issues clients could face
by Andrew Bearden Jan 12
NestEgg cracks the code for small landlords and the agents who help them
Opinion
An exceptionally well-orchestrated rental business app for small landlords, you'll be hard-pressed to find a stone this software doesn't uncover
by Craig C. Rowe Jan 8
Ascend Lead Sites is ready to elevate agents in 2021
Opinion
Rebranded from Zephyr Leads, Ascend Lead Sites focuses on offering IDX-powered websites for lead generation that rests on a fully featured CRM, content management system and a menu of digital advertising integrations
by Craig C. Rowe Jan 4
3 ways team leaders can help agents stay connected this winter
Work from home is here to say for the foreseeable future, and as a team leader, it’s up to you to remove any communication barriers and encourage your team to find the momentum to move forward. Here are a few tips
by Mauricio Umansky Jan 4
Lesson Learned: 15 pros share their top 2020 insights
Take a look back at all of the agents and brokers we featured this year, and revisit their best advice as you look ahead to 2021
Are you a top performer? 13 questions to ask yourself
What’s the difference between a top performer and everyone else? Even more importantly, how can you know where you stand? Here are a few questions that’ll help you figure out how you’re doing — and what you need to improve in 2021
by Bernice Ross Dec 30
Rookie mistakes: 10 things newbie agents often fail at
Everyone makes the occasional mistake, but rookies often make more than their fair share. Here are the biggest failures to watch out for and avoid
by Carl Medford Dec 30
5 nifty apps and software to help you achieve more in 2021
As an agent, you spend a lot of your time out in the field — which is why you need to have the right set of tech tools in your arsenal at all times. Here are a few invaluable apps that will make your work life easier and more efficient
by Santiago Arana Dec 29
Inman Handbook on getting started with BoomTown
BoomTown is one of the more popular sales and marketing software solutions in real estate. It's rich array of marketing technology and CRM tools can be a lot to take on for some brokerages. Find out what its major offerings entail, and why it's not just for the big national players
by Craig C. Rowe Dec 28
Lesson Learned: The miracle is on the way
Find out how Atlanta-area real estate agent Lanissa Sudler learned the value of hanging in there and never taking no for an answer
10 superior agent bios — and how to reverse engineer yours
Struggling with writer’s block? Take a look at these stellar agent bios, and use their best features to guide your writing process
Solopreneur vs. entrepreneur: Which path is right for you?
Whether you’ve decided to build a solo business or are determined to hire and scale, both require a lot of sweat equity, focus and consistency. Here’s how to tell which direction is right for you
by Adam Hergenrother Dec 24
How to network as a new agent during a pandemic 
After-work drinks and coffee dates with colleagues may not be an option during COVID, but here are 3 creative ways to network in our socially distant world
by David Parnes AND James Harris Dec 17
Want to be an agent? 5 truths you should know first
Opinion
If you are an aspiring agent, or know someone who wants to join the ranks, here is a little food for thought on the highs, lows and everything in between
by Jay Thompson Dec 16
The Inman Handbook on digital advertising with Adwerx
Is 2021 the year you make digital advertising a part of your success? Here's everything and more you need to know about Adwerx, one of the industry's longest-standing platforms for web and streaming media display advertising
by Craig C. Rowe Dec 14
Streamline new agent engagement with Guru Solutions
Opinion
The butts-in-seat model of building a brokerage may make a lot of money, but it rarely makes top producers. Doing better by your new recruits starts with better onboarding.
by Craig C. Rowe Dec 11
How new agents see the real estate industry in 2020
Real estate is an attractive career path for people of all ages and backgrounds, but what do newbies in the industry think of it as a whole? What surprises did they stumble across this year?
by Kris Lindahl Dec 10
Stop the toxicity! 9 tips for avoiding bad behavior online
Opinion
When it comes to the few out there who are always angry, bitter and divisive — flush the toilet, and block them. No one has time or energy for toxic people
by Jay Thompson Dec 2
Stuck with moving boxes? 10 ways to reduce, reuse and recycle
If you're a new agent, at some point, your clients will likely ask you about the best way to dispose of their moving boxes. Here are a few ways you can help them avoid sending cardboard to a landfill
by Bill Gassett Dec 1
When is the right time to graduate from team to solo agent?
Opinion
What worked for you at the beginning of your career might not be what's best for you as your career evolves
by Ryan Rodenbeck Nov 25
How to leverage partnerships for a better client experience
Opinion
Here are a few ways to make a significant impact on your client relationships
by Kendall E. Bonner Nov 24
5 must-have traits all successful agents share
Opinion
Tools that serve agents well on the path to the final solution are integrity, honesty, transparency and the ability to communicate
by Gerard Splendore Nov 23
Let go of conventional sales wisdom! 9 principles to live by
Making 50 cold calls a day, knocking on doors and cutting your commission are just a few of the most common pieces of advice real estate agents get. But does conventional wisdom work?
by Faisal Susiwala Nov 23
Evaluating multiple offers? 15 questions sellers should ask
Here’s how to present information in a clean, organized way that makes sense to sellers
by Lindsey Hood Nov 22
5 steps for creating an effective social media policy for 2021
By keeping the framework current, you’ll ensure that your social media efforts have an informative and engaging foundation from which to grow
by Katie Lance Nov 21
From SoulCycle to the office: 10 brand-building lessons
When it comes to drive, resilience and brand power, there's a lot agents can learn from the fitness world. Here, two SoulCycle master instructors share their top tips for tapping into the athlete mindset
by Tamara Bakir Nov 17
Pulse: Readers share their advice for aspiring indie brokers
Here, seasoned independent brokers share their best advice on ways to drive business success — from branding to marketing to giving back to the community
by Inman Nov 17
The Real Word: What's NAR's new stance on school rankings?
Opinion
This week, Byron Lazine and Nicole White discuss NAR’s stance on school rankings, mistakes new agents make and where sellers should put their TV
by Byron Lazine Nov 13
Pulse: What advice would you give to aspiring indie brokers?
This week, we're asking our readers to share their best words of wisdom — the advice they'd like to pass onto aspiring and new independent brokers trying to get their business off the ground
by Inman Nov 11
Coredadi offers industry another source for geographic lead gen
Map-based lead generation and farming is not new, but there is a growing number of proptechs that offer fast, web-based list creation and built-in marketing
by Craig C. Rowe Nov 10
Want more passive income? Invest in your database now
Opinion
A simple shift in thinking can transform your database from a list of leads into a concrete, passive income machine that will rival a real estate investment portfolio
by Carl Medford Nov 10
8 massive mistakes brand new agents often make
Opinion
With so many aspects of the career to master, it’s easy to get distracted, but avoid these errors from the beginning
by Gerard Splendore Nov 9
You’re driving me nuts! 6 client types agents should be ready for
Opinion
We come into contact with so many different personalities. Knowing how to effectively communicate with them is the first step in closing the deal
by John Giffen Nov 8
How to bring new hires onto your team the right way
Opinion
You hired someone — now what? Here's how to set the stage for team members to have a fruitful career
Call your parents! How your loved ones can get you to your 2021 goals
Talking to family members, close friends and neighbors is one of the most fundamental conversations agents can have. Here's how they can help you find leads — plus a few tips
by Julie Nelson Nov 3
'Dear 18-year-old me:' 5 pieces of advice I'd give to new agents
A lot has changed since Jasen Edwards first earned his real estate license — but a lot hasn't. Here are a few lessons that matter most in real estate today and into the future
by Jasen Edwards Nov 2
ReferMe IQ uses old business to earn you new business
Opinion
Although developed for a range of service-based business, ReferMe IQ has a unique appeal to real estate — and comes ready to go with automated email campaigns
by Craig C. Rowe Oct 30
Aspiring luxury agent? Here's what your website needs
To get into the conversation, luxury agents need websites that exude luxury, exclusivity and profesionalism
by Craig C. Rowe Oct 23
Real (Estate) Talk: What it's like for me as a Black millennial female agent
For broker, coach and trainer Lee Davenport, experiencing microaggressions over years of working in real estate did more than just sting. Here, she shares her story — and what she hopes readers can learn from it
by Lee Davenport Oct 22
Thinking about getting into real estate? 10 reasons to go for it
From learning opportunities to schedule flexibility, being a real estate agent has its perks. So, if you're considering a career in this industry, here are a few reasons to give yourself the green light
by Mauricio Umansky Oct 15
10 questions that'll predict whether a new agent will make it
Real estate can be a highly rewarding business — provided you have certain behavior styles and personality traits. These questions are highly predictive of whether a newbie will do well in this industry
by Bernice Ross Oct 13
Nest Seekers International adds No. 1 real estate YouTuber to its ranks
YouTuber and producer Erik Conover has joined Nest Seekers after building one of the top luxury real estate and lifestyle channels with 1.5M followers
by Marian McPherson Oct 6
Why agents need continued education — especially today
For agents, education goes hand in hand with having a positive work environment and company culture. The more resources they have at their disposal, the more likely they are to thrive. Here's why
by Jill Butler Oct 6
Lesson Learned: Fall in love with your clients
Find out how Northrop Realty’s Creig Northrop succeeds by putting the client first
4 can't-miss real estate events happening virtually this fall
Even though events are held virtually now, they still offer tremendous value — and a chance to connect with some of the best real estate experts in the world. Here are a few noteworthy digital happenings
by Victoria Kennedy Oct 2
Compensation plans: 5 questions to ask before talking fees
Opinion
Asking about fees is valid, but there are better questions that can be posed in more valuable ways to evaluate a potential brokerage before discussing fees
by Nick Malouff Sep 30
3 traits agents need to hone to make it in this business
Find out how to hone the skills that’ll get you to the top from veteran Realtor and team leader Jeff Quintin
by Pat Hiban Sep 30
How to decide your brand's DNA as a new agent
Branding will define who you are as a professional and communicate your value to existing and potential clients. If you're a new agent, here are a few things you should be thinking about when cultivating your brand
by Gerard Splendore Sep 28
How to recruit top talent amid sky-high unemployment
For agents and teams looking to build their bench and expand their businesses, today's employment landscape provides a previously unimaginable opportunity to hire top talent. Here are a few ways to make the most of it
by Carl Medford Sep 26
From mindset to marketing: How to reach and convert leads
From marketing tips to advice on exercising your mindset muscle, last week's Connect Now was chock-full of useful information all agents need to hear. Here's a list of the most important takeaways
by Bernice Ross Sep 23
Pulse: What's one marketing tip you'd give to all agents?
This week, we want to know the one marketing tip you swear by. How has it worked for you in the past, and why do you think it had an impact on your business?
by Inman Sep 23
Afraid of hearing 'no'? Here's how to overcome fear of rejection
It might not come as a surprise that a lot of agents still experience an intense fear of rejection, which might stop them from prospecting and attracting new business. But why is that? And how can they learn failure resilience?
by John Giffen Sep 13
32 pieces of advice for new and aspiring real estate agents
Veteran real estate professionals share what it takes to build a business, forge relationships, manage finances and create a mindset built for success
by Marian McPherson Sep 9
Century 21 CMO on how to grow by focusing on the little things
In this podcast, Century 21 Real Estate's global CMO Cara Whitley reflects on her career journey and chimes in on the things agents can do to stand out from the crowd
by Jordan Scheltgen Sep 2
Negotiating? 7 words to put on your 'don’t say' list
Opinion
If you’re ready to become a better negotiator, choose one word from this list, and work on eliminating it from your negotiation vocabulary
by Bernice Ross Sep 2
How saying 'yes' changed the careers of 4 female real estate pros
'Don't say 'no' in fear, say 'yes' to success,' advised broker Sabrina Brown during the first day of the California Association of Realtor's WomanUP! 2020 virtual event
After pandemic dip, new real estate licenses spike: Study
The number of new real estate licenses fell by more than 90% in Florida and Texas in April when COVID-19 made the industry hit pause
by Patrick Kearns Aug 31
Lesson Learned: Believe in the power of investing in you
Find out how Atlas Real Estate’s Ryan Boykin turned his entrepreneurial talents toward a career in real estate and a belief in the power of investing
Which type of coaching is the best fit for your business?
Is a weekly program best, or do you need the structure of a brokerage with daily sessions? Knowing what types of coaching are available can help you choose the best program for your business
by Teresa Mack Aug 29
Ready to level up? Read these 10 groundbreaking books
Here are the 10 books every real estate professional must read to improve their personal and professional life, according to Inman readers
by Marian McPherson Aug 27
Echovate's update aims to help brokers become coaches
Hiring isn't easy. It's even harder in real estate. Echovate's Trait Activation Theory offers brokers and team managers a host of ways to coach agents and lead teams
by Craig C. Rowe Aug 21
Tough time delegating? 3 tips to help team leaders loosen the reins
The 'people management' aspect of team-building doesn't always come easily to leaders. But letting go of control over the business you've painstakingly built is a critical step in growing and building trust with your team. Here's how to do it
by Kathleen Black Aug 20
New to real estate? Focus on these 2 things
From finding clients to thinking of what to say, there are so many things that run through a new agent's head. This week, Byron Van Arsdale, a coach and former broker-owner, talks about the most vital things rookies need to succeed
by Bernice Ross Aug 19
3 vital tips for standing out as a newbie agent
As a newly minted agent with a limited budget, how do you stand out from the competition? That's the question Roh Habibi gets asked the most. Here are his top 3 tips
by Roh Habibi Aug 13
How to mentor the future leaders in your business
Opinion
By being present and helping along the way, you have the opportunity to show your future leaders that a broad view and understanding of the business will aid them in the future to succeed in whatever they endeavor
by Santiago Arana Aug 7
A seasoned coach on why small group training gets results
Real estate coach Mike Pallin shares how he broke into the field, why he keeps prices low and why eight is the magic number for group sessions
Lesson Learned: Teamwork makes the dream work
Find out how the brokers at Charleston’s Maison Real Estate put their collaborative approach to work for buyers and sellers
How to restructure commissions as you grow
For a leader starting a brokerage or a team, there are hundreds of ways to structure agent commissions. Here's how one broker-owner approached the task and what he learned along the way
by Ryan Rodenbeck Jul 27
So you want to be a mentor? Read this first
If you’re thinking about becoming a mentor, you should have a solid picture of what you’re getting yourself into before committing to working with a new agent. That agent's career depends on your leadership
by John Giffen Jun 28
Lesson Learned: Trust your instincts
As a luxury collection specialist at Engel & Völkers, Leah Robinson-Christian uses her experience, expertise, and strong people skills to offer a higher level of client service while growing her business
Lesson Learned: You are in the people business
As founder and CEO of Minnesota’s Realty Group, Long Doan has overcome overwhelming obstacles to realize the American dream — and share it with others
Why buyer representation is critical for new construction
It can happen to any agent: Your buyers visit a new construction site without you, and you lose out on the commission. Here's how to avoid that and make sure you get paid
by John Giffen May 31
All Inman content related to running your business in this unprecedented time
Here's how to keep your business moving as the situation shifts
by Inman May 29
Your profiles matter! Take time to perfect them
Opinion
Now is the time to give your web presence a second look. Follow these steps to create a profile potential buyers will gravitate toward
by Jay Thompson May 27
Lesson Learned: Operate from the client’s perspective
Now more than ever, NYC real estate broker Tania Isacoff Friedland keeps the focus on client needs to provide the best possible service
Lesson Learned: Choose the right team
They say you are known by the company you keep. Find out how this Arizona broker leverages partnerships to do more, whatever the market brings her way
Lesson Learned: Don’t be an undercover agent
Find out how D.C.-area real estate agent Kaye Placeres makes herself top-of-mind with buyers and sellers — then stays there long after the closing
How Jeff Wagner went from building stores to building relationships
Massachusetts-based Coldwell Banker real estate agent Jeff Wagner shares his transition to real estate and how he connects with homebuyers on a personal level
by Marian McPherson Apr 27
How to turn failure and rejection into tools for success
Your success will come from your growth and your experiences — the good, bad and, especially, the difficult
by Santiago Arana Apr 22
The deal is digital: A guide to handling it online from lead to close
The fax machine is finally put to rest. With the onset of e-closing platforms and RON, the real estate sales cycle is 100% online, mobile and in the cloud. Here's a quick list of vendors for each phase of the deal
by Craig C. Rowe Apr 17
Dear Marketing Mastermind: Are there rules for what to say to clients?
Opinion
Here's what you can do right now to meet the demands of the present and future in your real estate business
How 3 brokers are making sure their new agents thrive through the pandemic
Brokers in Atlanta, Detroit and New Orleans share the business tactics and personal advice they're providing to real estate newbies
by Marian McPherson Apr 10
How to keep your Zoom calls free of lurkers
Don’t be afraid to use video conferencing tools, but understand how they work, how they can be abused, and how to minimize the nonsense and maximize the good
by Jay Thompson Apr 8
5 rules for content creation during coronavirus
Now more than ever, it’s important to talk to your sphere, fans and followers across all of your platforms. Here’s how to create content that matters
7 steps for recession-proofing your business
With uncertainty in the air, what can you do right now to help prepare your business for what’s ahead? Here's where to start
10 things agents must do to financially survive the coronavirus pandemic
Financial experts Tom Wheelwright, Joy Liu and Erin Lowry share what real estate agents must do to keep their households and businesses afloat
by Marian McPherson Apr 2
Start Back to Basics Month by getting comfortable on camera
Being camera-worthy is more about knowledge, confidence and good communication skills than it is about appearance
by Nicole Solari Apr 1
Take it 'Back to Basics' with Inman this April
For the entire month, we'll be laser-focused on the key skills and how they're being transformed in this unique real estate environment
by Inman Apr 1
Let’s officially cancel April Fools’ Day
Opinion
Nothing about this situation is funny, and now is not the time. Instead, just go about your business like any other day on April 1
by Jay Thompson Mar 31
How to keep busy and not panic about what's ahead
Cooped up at home? Here are a few things every agent should be doing to stay safe, boost productivity and make the best of their time at home
by J. Philip Faranda Mar 30
How to keep your social media healthy when you're quarantined
Here's how real estate agents can keep their social media streams healthy, mindful and relevant even while stuck working from home
by Katie Lance Mar 30
New agent-developed app assigns and pays agents for side work
Led in part by a Portland, Oregon-based Keller Williams agent, BrokerHive assigns tasks and pays agents to support their colleagues, helping new agents learn and top producers to keep producing
by Craig C. Rowe Mar 20
Lesson Learned: Work your network (and relationships)
Find out how Rhode Island real estate agent Caswell Cooke Jr. learned, 'If it is to be, it’s up to me'
Dear Marketing Mastermind: How can I get the most out of my content?
You’re creating content, but how can you ensure that people respond? Find out how to optimize your blog posts, videos and social media to ensure that you are getting eyes on your platforms