If you go deeper in your past client relationships, they will take your business wider
App can help top producers off-load work that's beyond their pay-grade while helping new agents and aspirational assistants learn their market
Establishing yourself as an expert, marketing yourself effectively and utilizing your network to make new connections will give you an edge over your competitors
Find out how Boston-area luxury real estate agent Dana Bull learned that having the right backup means everything
Here are a few things to consider as you plan for next year
Here’s what real estate agents need to do to expand their online presence and get the most from digital marketing efforts
Opinion
The truth is, it's all about figuring out what you need to get the job done. Become the kind of person who figures things out and develops the skills to achieve the goals you’ve set for yourself
Find out how former pilot Matt Dolan learned that when it comes to real estate, every deal has its own potential
Opinion
Take action now to formulate your marketing plan for listings, and you will see your business grow
Opinion
Brokers have 2 solid options to consider when agents give notice of their intention to leave
To become the local expert, you have to earn it by building your market knowledge and reputation. Here's how to get there faster
Opinion
The recruiting management solution will help brokerages maximize their recruiting effort ROI and find more agents who are likely to succeed
Find out how good your closing skills are by answering these 10 questions
Is your client a lion, otter, golden retriever or beaver? Here is a quick and easy way to identify which personality your prospective client has so you can adapt your presentation style to win the day
Opinion
NAR is the face of real estate — a nice big target to blame when something needs to be fixed. But here's why it's really up to real estate brokerages to raise their standards
Here are 99 ideas for blog topics that can reach real estate sellers. These content ideas are useful for all online mediums — don't limit yourself to blog posts
Opinion
Real estate professionals face 3 distinct areas of risk: financial, physical and legal. Here are a few tips for dealing with those risks
The authors of 'Exactly What to Say for Real Estate Agents' provided 30 magic words to help agents have the tough conversations. Here, Bernice Ross boils down the top takeaways
Find out how luxury real estate specialist Neal Oates Jr. developed a cutting-edge global brand through good old-fashioned respect
Here are the tools you need to make social media nearly effortless from social media guru Katie Lance
Owning a neighborhood takes time and commitment, and you need to find one that works for you. Once you do find the right 'spot,' don’t hesitate to go all in, be creative and make it your own. Here's how
New agents are a big part of a brokerage’s success. A good way to attract and recruit them is through effective and eye-catching marketing and branding campaigns that highlight your brokerage’s key differentiators. Here are a few tips
Here’s the proven four-step plan Carl Medford’s team uses at listing appointments to help bring sellers back to reality and win the listing
With the market starting to cool, now's a good time to check in with your agents. Are they on track with their goals? Here's how to make the most of agent check-ins and successfully plan for the upcoming year
Making mistakes in real estate (especially when you're first starting out) is inevitable. However, if you approach failure with the right attitude, commit to the practice and tap into the expertise of mentors, you'll grow in this business
Here’s a handy list of video ideas that every agent can — and should — easily make to reach out to more potential buyers and sellers and keep in touch with past clients
Opinion
How can you start a real estate career with a competitive edge? Arm yourself with these must-do tips
Opinion
Buyers are stretching their budgets more than ever, and they want the best their money can buy. If sellers want to capitalize on their homesale, they’ll have to put in the work. Here are 10 seller must-do’s and why they matter to buyers
Opinion
A solid agent will be good anywhere. However, the decision of where you hang your license can determine a lot about how you take your business to the next level — and whether you'll even make it in real estate
Opinion
When you try to be 'everything,' you make it almost impossible for prospective clients to see your value. And if they don't see your value, they will seek out an agent who can present clear value
It's important to maintain connections because your business often depends on the quality of those relationships. But here's why you shouldn't neglect strangers and acquaintances
Opinion
Here’s how to maximize your listing’s potential and capture more online views
From utilizing professional photography to tapping into your sphere, here are some essential tips newbies need to know about marketing listings
Dealing with rejection is never easy, but staying positive and learning from the past will benefit you in the long run. Here's how to bounce back when you've been shot down
According to a recent BoxBrownie study, most real estate listings suffer from one thing: a lack of good visuals. Whether you're a newbie or a more experienced agent, here are a few tips you need to know about getting listing visuals right
Find out how this Miami luxury team keeps learning through active listening
If you're a new agent, learning a thing or two about a home's most sought-after features will go a long way in helping you stand out with clients
Three real estate brokers share how they help new agents navigate bidding wars, manage finances, and keep their sanity while building their business
Optimizing your website for SEO can be a daunting task for a lot of agents — but it's key to driving potential leads to your business. Here are 2 simple ways you can improve your site's visibility
Here are three great ways to get the ball rolling in the marketing department as a brand new real estate agent on the cheap
People have all sorts of reasons for choosing another agent, and rejection is just part of the job. New agents need to understand and learn how to move past this fast. Here's why
If you know where to look, you'll find that the digital space is chock-full of free resources and tools you can use to up your social media marketing game. Here are a few.
Opinion
Connect with people you care about, and give them such excellent service that they will happily refer you to their friends and acquaintances
Opinion
Here are a plethora must-read books from authors who are willing to help in your ongoing quest for real estate knowledge
Answer yes or no to the following 10 questions, and see how you score on the 'most likely to succeed in real estate' scale
Broker and ethics hearing officer Barbara Betts details the ways agents misrepresent themselves and the transaction, sometimes inadvertently
Members of the Inman Coast to Coast Facebook group recently shared tips for new agents on how to change with the times as the market experiences a moderate slowdown
Opinion
So you've got your real estate license in hand — now what? Of course, finding a place to work and securing those first clients may seem like they should top your list, but there are a few other details newbies shouldn't neglect
Put these ingredients in place for every buyer lead you receive, and you’ll succeed with more ease and fewer headaches — while building that ever-elusive loyalty
When you’re ready to grow your business, social media will be one of your most important tools, and building a content calendar will help you automate your efforts
Making connections is a crucial part of being a real estate agent. But if you're new to the scene, with no contacts at all, where do you even start? Here are a few tips for finding those potential clients
To handle the commission objection with utmost confidence, you have to first know your value. These five reasons that illustrate why you’re worth every penny are truly just the tip of the iceberg
Opinion
Here are some financial tips and techniques that can help you earn more, save more and prepare for eventual retirement
Opinion
Recruiters understand that your chances of surviving your first year in the business are low, and they'll say almost anything to get you onboard. Here is a list of truths they won't prepare you for
Opinion
Genuine confidence comes from getting uncomfortable, trying new things, and learning from your success and failures
Now that things are starting to show signs of slowing down, what do new agents need to know? What's the most crucial piece of advice you can offer them?
Your clients rely on you for reliable, accurate information. Here are some things to consider before you act on or pass along something you’ve heard or read
Richard Lombari, a broker with over 30 years of experience, reveals the list he uses when interviewing new agents to see if they are up for the challenge
Find out how Florida real estate agent Jonathan Spears surpassed $1B in career sales before the age of 30
With a sizzling-hot summer ahead, these tried-and-true strategies will help new luxury agents prepare for a successful selling season
Establishing a new routine is not easy, but it can make all the difference in your life. Choose your struggle, make small changes, and get ready for big results
These principles will help you systematically grow your real estate business
Here, you'll find the elements of a quality handwritten note and how to easily format them using examples — plus five common real estate scenarios and the templates you'll want to steal over and over again
Here, Inman contributor Jimmy Burgess will show you how to launch your marketing efforts inexpensively and build those lifetime relationships using the most convenient, time-saving tools. Plus, he’ll arm you with a solid strategy that generated him $11 million in listings — in three months
Opinion
Know where the line is between excellent customer service and getting into areas that are beyond the scope of a real estate agent. Here's why
Opinion
Don't neglect to explain how valuable local knowledge can be, along with the importance of representation and being a fiduciary
Ever had a deal fall through? You're not alone. This week, readers share stories of failed transactions, what went wrong and what they learned
Worried about coming across as a rookie? Here's how to use your marketing and messaging to redirect your audience away from your lack of experience and prove your value
Choosing a brokerage is about so much more than money or splits. Having a broker who embodies these crucial traits could make the difference between your success or failure
Real estate agents who can discuss various options and installation methods for older homes and fixer-uppers will clearly have an advantage when working with buyers
Creating content is a great way to draw visitors and potential clients to your website. But what if your content-creation strategy isn't working? Chances are, you're making one of these mistakes
Find out how award-winning Queens NY agent Bianca Colasuonno takes a scholarly approach to the practice of real estate
Hit the ground running by following these best practices for managing your time wisely and getting more done
As a newbie with little experience, whipping up a robust marketing plan can feel like an impossible task. Here is a month-by-month breakdown to get you through your first year in real estate
Whether you're brand new or you've been using it a while, if you adopt North Carolina agent Heidi Harris’ steps for yourself, you'll grow your followers — and your business
Opinion
The current widespread misuse of the word 'appraisal' may not uproot long-established mores, but everyone should raise their antenna a bit if they're attempting to suggest a CMA is not an appraisal
The career accelerator program will help professionals in other industries prepare for a career with Redfin through in-person classes and training
With so many real estate agents calling it quits within the first couple of years, those early-career decisions can prove to be vital in setting you up for long-term success
Money, satisfaction, enjoyment — here’s how to have a more gratifying career
So many new agents choose a brokerage by going with the one that offers the highest split. This can not only be a huge mistake, but it can set a newbie up for failure
Whether you're a newbie or a seasoned pro, chances are you've experienced the pain and disappointment of a flopped deal. This week, we're asking you to share your experience. What happened, and what did you learn?
What's the most important piece of information and industry-related advice you wish you'd have been armed with early on in your career? This week, our readers weigh in
Real estate is one of the few industries where you can go full speed right out the gate. As long as you can position yourself to be top-of-mind, landing new listings will be much easier and more consistent
New agents should master these simple, tried-and-true staging techniques to ensure that every listing looks and feels its best
Here are 10 hypothetical situations to help illustrate how you can avoid some very real legal and ethical problems
As a new agent, choosing a brokerage is a vital and nerve-wracking decision. To help ensure a good fit, print out these questions, and make sure to ask them during your interview
Whether you have a solid plan or are starting from scratch, these business-generating action items will help you hit the ground running, keep you focused and enable you to gain traction faster
Opinion
The last thing you want is that dreaded post-contract cancellation call from your buyers. Here’s how new real estate agents can avoid it
The number of new agents entering the New York City market rose 7% in May as the city continues its economic recovery, according to data analysis company Corofy
Opinion
Working on a commission-only basis isn’t without risk. The biggest part of the job is looking for work each day. Here are the lessons this broker wishes she'd known before jumping in
As a newly minted real estate agent, learning certain terms quickly will ensure you’re well-armed to guide and navigate clients through the complexities of today’s market
This week, we're asking readers to share lessons that can set new agents on a course for a successful career. What are some things that would've been helpful to know when you were first cutting your teeth in the industry?
Concerned your relationship with your client is on shaky ground? Here are a few telltale signs that your customers might be taking their business to another agent (and how to fix those issues)
Learn about a variety of team models, and find out which one — or which combination — might be right for you
In a highly competitive market such as real estate, every agent needs that competitive edge. Here's how to make helping relocating buyers yours
Find out how Florida agent Dennis Bowers learned that every client is a potential game-changer with $70M in referrals (from one client) to back it up
Opinion
Prevention and avoidance are always better options than dealing directly with any safety-related issue. Don't be afraid, be aware
Great work can easily fly under the radar, especially in the hustle and bustle of real estate. Now more than ever, it’s crucial for brokerages to implement programs that help give credit where it’s due. Here's how
Opinion
From more leads and in-house training to a robust support system, there are many reasons why being on a team can lead to a more successful career and improved quality of life. Here are the top 10
Find out how Miami luxury broker Reid Heidenry learned that sometimes, it’s what you don’t say that counts
Learn from Atlanta Realtor Glennda Baker how to find new followers, build new relationships and generate new leads that will ultimately convert to more sales
Here are 7 activities to help you implement a new strategy each day over the next week
First impressions are everything. Make sure your listing has a lasting impact in images, during showings and when buyers roll up to the curb
Find out how UK native and Florida broker-owner Simon Isaacs learned to expect the unexpected
Opinion
Using an a-la-carte system of value-add marketing features and modern mobile designs, AgentFire is an ideal for growing teams and agents evolving through the industry
Staying up-to-date with the latest resources, tips and tricks will help grow your brand, business — and bottom line
Jimmy Burgess, Kaciana Champlin and Katie Day tackle how agents can use old-school tactics in new-school ways at Inman Connect Now
Opinion
Letting a client go is never fun or easy. Unfortunately, it’s part of being an entrepreneur and running a business. Here are a few useful tips on ending the client-agent relationship — and preventing challenges from cropping up in the first place
Opinion
Our advice: Never assume anything, and always practice due diligence
Find out why Compass agent Yorgos Tsibiridis believes that waiting for the perfect fit is essential for happy clients
As real estate agents, we are sales professionals. We find customers, we talk to customers, we serve customers. If we are trying to skip any of those steps, we are not doing our jobs. Here are the attitudes and behaviors of top sales professionals
New agents are constantly asking Mauricio Umansky, founder and CEO of The Agency, what he did in his first year as an agent to lay the foundation for his career. Here, he shares the daily habits that helped set him up for success
Understand the types of behaviors that can result in disciplinary action and the process that follows to stay on the right professional track
Targeted agents can be sorted according to performance, tagged for categorization and internal referral, and compared against currently high-performing internal agents
Being an agent others trust and like to work with is a reputation you earn over time. If you're new in the field, there are a few things you can do to develop those helpful ties, showcase your professionalism and cultivate a network you'll rely on time and time again
An effective team is comprised of talented individuals who complement each other’s strengths, visions and work ethic. Here are a few strategies for hiring brokerage staff across various departments — plus some positive qualities to look for
It's your responsibility to ensure that your client is well-represented by having excellent knowledge of the process, great relationships with builders, creating clear communication channels and providing the best experience possible for your clients
Providing clients with incredible customer service, hearing their feedback and having their best interest at heart will ensure an enduring relationship that can turn into new business should they choose to refer you to friends and family
Rebecca Nazareth, Realtor with eHomes, shares her top tips for brand new agents in this competitive market
Realtor, trainer and consultant with Doorbell Real Estate in Tennessee, Laura Fangman shares her top tip for reaching potential clients
Nothing is more impactful than letting homeowners know the value of their homes in the current market, and nothing will keep you top-of-mind more than this process. Enter the unsolicited seller CMA video
Be sure to avoid these common mistakes, and you are well on the way to controlling the market and the ultimate success of your career
How you respond to clients matters. When you can answer their questions with confidence and clarity, they will put their trust in you and your team to do the best job possible. Here are a few common questions clients will — at one point or another — ask you
Opinion
If you’re not out there interacting with the public on a face-to-face basis, chances are you’ve become a secret agent — and that has to change. Here is a variety of fun and engaging ways to get strangers to ask you about your job and real estate
Opinion
What's far more critical in building your business than a speedy reply or dropping someone into a system that will pound out messages to a contact database? Answering the phone
Broker-owner Barbara Betts shares why it’s imperative to build trust with your sphere — those people who already know and like you
Being a real estate agent is much more like operating your own business than working any other regular job. There's a huge learning curve, and it can often feel overwhelming. That's why, if you're a newbie, you have to be prepared. Here's what to expect
These 12 video templates, together with the two search rank term tools, will help you reach your target clients and build trust by answering their questions before they ask
Senior Vice President of Windermere Services Michael Fanning explains why setting yourself up for success at the beginning of the day matters so much in your business
Opinion
Here’s how to recognize why some teammates burn out and address those issues head-on
Opinion
Build a foundation now for daily strength and continued growth, and when the tough times hit, you'll be ready
Confidence is an important aspect of becoming a successful real estate agent. Luckily, it's a skill that can be learned and sharpened. Here are a few powerful (and effective) ways agents can boost their self-confidence
This month, we’re focused on making you more money. Here are the top stories from our Back to Basics series published thus far. We'll keep this list updated all month long.
Consumers increasingly write, read and follow online web assessments. So, have you accepted reviews as a part of your communication with the market? Here are a few compelling reasons why you should
Opinion
What differentiates a rookie from a top-notch, seasoned pro, you ask? Well, it starts with an in-depth knowledge of the market and a knack for accurately gauging property values. Here's how you can hone that skill and set yourself up for long-term success
Opinion
Here’s a better approach to time management that’ll help you stick to your priorities and knock out those dollar-producing activities
Senior Vice President at Highgarden Real Estate Brian Walker shares a simple way to get more listings in this heated seller’s market
Julie Nelson, chief success officer at The Nelson Project, eXp Realty, shares her tried-and-true formula for going back to the basics. For Nelson, it's all about starting conversations on real estate
Even though many buyers are opting to forgo inspections, agents still need to be familiar with them to protect their buyers as much as possible. Here are a few inspections that'll help pinpoint problems within a property — and avoid a major deal-breaker
For new agents, time-blocking helps provide a clear understanding of how you are currently spending your days and allows you to maximize every hour. Here's how to get started
Realogy national trainer Jay Luebke shares why it’s absolutely critical for agents to know their numbers
There's no doubt that the art of persuasion has a critical place in real estate sales. Here's what agents can learn from bestselling author Daniel Pink's MasterClass on sales and persuasion
Whether you're a newly minted agent or an experienced pro, business planning can be a challenging task. But there's a simple-to-follow approach that'll help you create a timeless plan for your business — and it starts by answering these key questions
For the entire month, we'll be laser-focused on what's working in the industry and how to set your business up for more profit
This week, we're exploring what going back to the basics really means for real estate professionals in 2021. What fundamentals should agents be focusing on, tweaking or relearning this year?
Opinion
Take the time to demonstrate your trustworthiness, constantly work on your listening skills, do the right thing, and remember it's not about you, and you'll find your clients — and yourself — well-rewarded
Think you're a good listener? Now's the time to put your skills to the test. Answer these questions to determine if you're really hearing your clients and their needs and concerns, and then implement these best practices to improve your communication
Opinion
Imagine cutting your to-do list in half and being 2X-5X more effective? It's possible when approached with intention and clarity
Opinion
Last year forced real estate agents to adapt in an ever-evolving landscape. Here are the top challenges agents face daily
To aid in your expanding marketing efforts, here are 5 simple types of videos you can easily make and creative ideas for pushing them out into the world
In this hot, competitive market, clients need reassurance, which might mean customizing your service based on their 'love language.' Here’s how to do that
Find out how South Florida’s Chad Carroll has grown his brand through patience and perseverance
Your ability to generate real estate listings will be key in 2021 being your best year in the business — take action now with one of these strategies
Add these into your cadence of accountability with your team, and watch your relationships grow and your team members flourish
It’s critical to understand where, how and why millennials are searching for homes right now
Whether used for reputation management, keeping an eye on the agents you work with or getting an edge on the competition, Google Alerts are invaluable
Opinion
In today’s frenzied markets, real estate agents have to be on top of every aspect of the deal. Here’s what buyers and sellers should expect from agents
Without even realizing it, agents often get in their own way and self-sabotage their success by making excuses. As a result, they miss out on important opportunities to grow. Do any of these common excuses sound familiar?
Although grounded in experience, knowledge and skill, a reputation as an authority can only come through objective, outside validation. Here are a few basic ways agents can position themselves as authority figures in their markets
Opinion
Here are 3 easy ways agents can prepare for a potentially hustling and bustling spring marketplace even without the downtime that a slow winter market usually provides
Opinion
Be sure to always ask if the other agent has promised anything that you haven’t. That will be your opportunity to counter any lies with truth
Statistics show that this old-school marketing strategy is coming back in a big way. Find out why — and how to implement it — from 2 of the industry’s biggest names
Opinion
As an industry, we should stop obsessing over things we can’t or won’t fix and take a look inward at the things that make us special as individual agents and organizations. Here's why
From how to get better leads to what books to read, here are some of the most common queries team leaders hear — and how to answer them
For Douglas Elliman NYC agent Jared Halpern, patience and persistence pay dividends
Professional photographs are great, but sometimes, there's the issue of budget, time and nowadays, COVID-19. Luckily, you can still take superb headshots right in your own home. Here's how
From getting the most out of your transaction software to being the master of the office calendar, a transaction coordinator's value to an ever-more digital office environment is more valuable than ever before
As a real estate agent, you've likely had clients question your value, with many thinking they can handle the complexities of buying and selling on their own. Here are a few ways to illustrate just how much you bring to the table
Thinking of making a switch and moving your business? As you evaluate the brokerage you're currently with and consider exploring new horizons, keep these points in mind
For mother-daughter duo Ida and Minette Schwartz, a focus on relationships informs every aspect of the real estate business
Opinion
Do what it takes to ensure that the last few moments of a transaction end in a completion that will ensure a win, leave your clients cheering and set you up with clients for life
Be more intentional with your social media strategy. Here's where to start and how to keep it consistent all year long while growing your reach
Plucked from a handful of superior, attention-grabbing agent 'about us' pages, these tips and strategies will help you whip up a stellar bio that gets read and noticed
Opinion
This very valid question is one that clients will undoubtedly ask at some point. Here’s look at how to respond when clients ask what to tip movers
Opinion
For some homebuyers, down payment assistance can prove to be a game-changer. Here's why, at the very least, real estate agents should familiarize themselves with affordable financing options for purchasing a home
In real estate, as in life, there are no guarantees, but following these tips will give any new agent a solid foundation for a successful career
HomeLight and the National Association of Real Estate Brokers have partnered to launch a new initiative that will provide financial resources and a year of mentorship and training for aspiring Black agents
This week, our readers share some of the worst counsel they've ever received from fellow industry professionals — and what they learned from their experiences
Opinion
Fill your mind with uplifting material, and you’ll feel positive and motivated all year long. If you haven’t already read these books, add them to your 2021 reading list immediately
Paid or organic? Email marketing or direct mail? The Inman Handbook on lead generation is here to help you understand the nuance in lead types, qualification and marketing tactics
As President of R New York, one of New York City’s largest brokerage companies, Stefani Berkin never lets an agent get left behind
Developing confidence in your abilities and high-level knowledge of your marketplace will turn you into the sort of professional most clients seek out. Here are a few habits to adopt
John McCarthy increased his production by millions without leaving the house to meet clients. Here’s how he leveraged resources to get deals done
Insurance remains a challenge for many agents, many of whom have independent contractor status. But there are more and more options out there
The Inman Connect audience was offered a unique look at what website developers Agent Image believe is the future of listing presentations and online open houses.
For a transaction to go over smoothly, agents have to maintain professionalism while keeping the process as pleasant as possible for everyone involved. If you're a listing agent, now's the time to stop these irksome behaviors
Choosing a new real estate brokerage is harder than ever as new models emerge, technology has risen to prominence and outside industrialists are pushing for mindshare
Find out how Realty ONE Group CMO Cory Jo Vasquez learned that real estate is all about building solid relationships
Opinion
You don’t need to build your own real estate brand to be successful. One team leader outlines why conventional wisdom about brand-building is dead wrong and what agents should do instead
This week, our readers tell us about a time another agent went the extra mile to save them in a bind. Here are all the positive and uplifting stories you shared with us
The real estate market boomed last year, as people sought more space, amenities and new jobs that required relocation. But what will 2021 look like? Here's what will likely change — or stay the same — this year
Here’s a look at the latest trends in advanced audience segmentation and how to jumpstart your 2021 sales using Facebook Ads
Creating a culture of community at your company will help everyone feel more appreciated, engaged and acknowledged — not just now, but into the future. Here are a few ways that you can foster that
Opinion
Looking for ways to make this your best year yet? If you want to make the most of each day, feel more balanced and foster positivity, start with these tips
Opinion
Every year, Inman contributor Brandon Doyle delves through newly published real estate and sales books so that you don’t have to. Here are his top finds
Agents are a lot like computers — they need several key systems to function properly. Here are a handful of crucial components every agent needs to operate efficiently and without a hitch
Opinion
To help consumers, you must first be a good neighbor
There are many facets to consider when working with buyers who want to go the new construction route, especially with COVID, tariffs and uncertainty at play. These questions tackle some major issues clients could face
Opinion
An exceptionally well-orchestrated rental business app for small landlords, you'll be hard-pressed to find a stone this software doesn't uncover
Opinion
Rebranded from Zephyr Leads, Ascend Lead Sites focuses on offering IDX-powered websites for lead generation that rests on a fully featured CRM, content management system and a menu of digital advertising integrations
Work from home is here to say for the foreseeable future, and as a team leader, it’s up to you to remove any communication barriers and encourage your team to find the momentum to move forward. Here are a few tips
Take a look back at all of the agents and brokers we featured this year, and revisit their best advice as you look ahead to 2021
What’s the difference between a top performer and everyone else? Even more importantly, how can you know where you stand? Here are a few questions that’ll help you figure out how you’re doing — and what you need to improve in 2021
Everyone makes the occasional mistake, but rookies often make more than their fair share. Here are the biggest failures to watch out for and avoid
As an agent, you spend a lot of your time out in the field — which is why you need to have the right set of tech tools in your arsenal at all times. Here are a few invaluable apps that will make your work life easier and more efficient
BoomTown is one of the more popular sales and marketing software solutions in real estate. It's rich array of marketing technology and CRM tools can be a lot to take on for some brokerages. Find out what its major offerings entail, and why it's not just for the big national players
Find out how Atlanta-area real estate agent Lanissa Sudler learned the value of hanging in there and never taking no for an answer
Struggling with writer’s block? Take a look at these stellar agent bios, and use their best features to guide your writing process
Whether you’ve decided to build a solo business or are determined to hire and scale, both require a lot of sweat equity, focus and consistency. Here’s how to tell which direction is right for you
After-work drinks and coffee dates with colleagues may not be an option during COVID, but here are 3 creative ways to network in our socially distant world
Opinion
If you are an aspiring agent, or know someone who wants to join the ranks, here is a little food for thought on the highs, lows and everything in between
Is 2021 the year you make digital advertising a part of your success? Here's everything and more you need to know about Adwerx, one of the industry's longest-standing platforms for web and streaming media display advertising
Opinion
The butts-in-seat model of building a brokerage may make a lot of money, but it rarely makes top producers. Doing better by your new recruits starts with better onboarding.
Real estate is an attractive career path for people of all ages and backgrounds, but what do newbies in the industry think of it as a whole? What surprises did they stumble across this year?
Opinion
When it comes to the few out there who are always angry, bitter and divisive — flush the toilet, and block them. No one has time or energy for toxic people
If you're a new agent, at some point, your clients will likely ask you about the best way to dispose of their moving boxes. Here are a few ways you can help them avoid sending cardboard to a landfill
Opinion
What worked for you at the beginning of your career might not be what's best for you as your career evolves
Opinion
Here are a few ways to make a significant impact on your client relationships
Opinion
Tools that serve agents well on the path to the final solution are integrity, honesty, transparency and the ability to communicate
Making 50 cold calls a day, knocking on doors and cutting your commission are just a few of the most common pieces of advice real estate agents get. But does conventional wisdom work?
Here’s how to present information in a clean, organized way that makes sense to sellers
By keeping the framework current, you’ll ensure that your social media efforts have an informative and engaging foundation from which to grow
When it comes to drive, resilience and brand power, there's a lot agents can learn from the fitness world. Here, two SoulCycle master instructors share their top tips for tapping into the athlete mindset
Here, seasoned independent brokers share their best advice on ways to drive business success — from branding to marketing to giving back to the community
Opinion
This week, Byron Lazine and Nicole White discuss NAR’s stance on school rankings, mistakes new agents make and where sellers should put their TV
This week, we're asking our readers to share their best words of wisdom — the advice they'd like to pass onto aspiring and new independent brokers trying to get their business off the ground
Map-based lead generation and farming is not new, but there is a growing number of proptechs that offer fast, web-based list creation and built-in marketing
Opinion
A simple shift in thinking can transform your database from a list of leads into a concrete, passive income machine that will rival a real estate investment portfolio
Opinion
With so many aspects of the career to master, it’s easy to get distracted, but avoid these errors from the beginning
Opinion
We come into contact with so many different personalities. Knowing how to effectively communicate with them is the first step in closing the deal
Opinion
You hired someone — now what? Here's how to set the stage for team members to have a fruitful career
Talking to family members, close friends and neighbors is one of the most fundamental conversations agents can have. Here's how they can help you find leads — plus a few tips
A lot has changed since Jasen Edwards first earned his real estate license — but a lot hasn't. Here are a few lessons that matter most in real estate today and into the future
Opinion
Although developed for a range of service-based business, ReferMe IQ has a unique appeal to real estate — and comes ready to go with automated email campaigns
To get into the conversation, luxury agents need websites that exude luxury, exclusivity and profesionalism
For broker, coach and trainer Lee Davenport, experiencing microaggressions over years of working in real estate did more than just sting. Here, she shares her story — and what she hopes readers can learn from it