All Inman content related to running your business in this unprecedented time
Here's how to keep your business moving as the situation shifts
by Inman | May 29
Your profiles matter! Take time to perfect them
Opinion
Now is the time to give your web presence a second look. Follow these steps to create a profile potential buyers will gravitate toward
by Jay Thompson | May 27
Lesson Learned: Operate from the client’s perspective
Now more than ever, NYC real estate broker Tania Isacoff Friedland keeps the focus on client needs to provide the best possible service
by Christy Murdock Edgar | May 25
Lesson Learned: Choose the right team
They say you are known by the company you keep. Find out how this Arizona broker leverages partnerships to do more, whatever the market brings her way
by Christy Murdock Edgar | May 18
Lesson Learned: Don’t be an undercover agent
Find out how D.C.-area real estate agent Kaye Placeres makes herself top-of-mind with buyers and sellers — then stays there long after the closing
How Jeff Wagner went from building stores to building relationships
Massachusetts-based Coldwell Banker real estate agent Jeff Wagner shares his transition to real estate and how he connects with homebuyers on a personal level
by Marian McPherson | Apr 27
How to turn failure and rejection into tools for success
Your success will come from your growth and your experiences — the good, bad and, especially, the difficult
by Santiago Arana | Apr 22
The deal is digital: A guide to handling it online from lead to close
The fax machine is finally put to rest. With the onset of e-closing platforms and RON, the real estate sales cycle is 100% online, mobile and in the cloud. Here's a quick list of vendors for each phase of the deal
by Craig C. Rowe | Apr 17
Dear Marketing Mastermind: Are there rules for what to say to clients?
Opinion
Here's what you can do right now to meet the demands of the present and future in your real estate business
by Christy Murdock Edgar | Apr 14
How 3 brokers are making sure their new agents thrive through the pandemic
Brokers in Atlanta, Detroit and New Orleans share the business tactics and personal advice they're providing to real estate newbies
by Marian McPherson | Apr 10
How to keep your Zoom calls free of lurkers
Don’t be afraid to use video conferencing tools, but understand how they work, how they can be abused, and how to minimize the nonsense and maximize the good
by Jay Thompson | Apr 8
5 rules for content creation during coronavirus
Now more than ever, it’s important to talk to your sphere, fans and followers across all of your platforms. Here’s how to create content that matters
7 steps for recession-proofing your business
With uncertainty in the air, what can you do right now to help prepare your business for what’s ahead? Here's where to start
10 things agents must do to financially survive the coronavirus pandemic
Financial experts Tom Wheelwright, Joy Liu and Erin Lowry share what real estate agents must do to keep their households and businesses afloat
by Marian McPherson | Apr 2
Start Back to Basics Month by getting comfortable on camera
Being camera-worthy is more about knowledge, confidence and good communication skills than it is about appearance
by Nicole Solari | Apr 1
Take it 'Back to Basics' with Inman this April
For the entire month, we'll be laser-focused on the key skills and how they're being transformed in this unique real estate environment
by Inman | Apr 1
Let’s officially cancel April Fools’ Day
Opinion
Nothing about this situation is funny, and now is not the time. Instead, just go about your business like any other day on April 1
by Jay Thompson | Mar 31
How to keep busy and not panic about what's ahead
Cooped up at home? Here are a few things every agent should be doing to stay safe, boost productivity and make the best of their time at home
by J. Philip Faranda | Mar 30
How to keep your social media healthy when you're quarantined
Here's how real estate agents can keep their social media streams healthy, mindful and relevant even while stuck working from home
by Katie Lance | Mar 30
New agent-developed app assigns and pays agents for side work
Led in part by a Portland, Oregon-based Keller Williams agent, BrokerHive assigns tasks and pays agents to support their colleagues, helping new agents learn and top producers to keep producing
by Craig C. Rowe | Mar 20
Lesson Learned: Work your network (and relationships)
Find out how Rhode Island real estate agent Caswell Cooke Jr. learned, 'If it is to be, it’s up to me'
by Christy Murdock Edgar | Mar 16
Dear Marketing Mastermind: How can I get the most out of my content?
You’re creating content, but how can you ensure that people respond? Find out how to optimize your blog posts, videos and social media to ensure that you are getting eyes on your platforms
by Christy Murdock Edgar | Mar 10