7 ways to wow past clients and build lifelong relationships
If you go deeper in your past client relationships, they will take your business wider
by Jimmy Burgess Oct 8
UnlockdBox app helps real estate agents outsource daily tasks, earn more with smart 'side hustle'
App can help top producers off-load work that's beyond their pay-grade while helping new agents and aspirational assistants learn their market
by Craig C. Rowe Oct 7
Breaking into high-end real estate? 3 tips for aspiring luxury agents
Establishing yourself as an expert, marketing yourself effectively and utilizing your network to make new connections will give you an edge over your competitors
by David Parnes AND James Harris Oct 6
Lesson Learned: Join a team that complements your skillset
Find out how Boston-area luxury real estate agent Dana Bull learned that having the right backup means everything
by Christy Murdock Oct 4
5 tips for setting your 2022 real estate marketing budget
Here are a few things to consider as you plan for next year
by Michelle Ayala Oct 1
Is your online presence on point? Here's how to find out
Here’s what real estate agents need to do to expand their online presence and get the most from digital marketing efforts
by Jimmy Burgess Oct 1
Don't stop me now! 3 excuses top producers never make
Opinion
The truth is, it's all about figuring out what you need to get the job done. Become the kind of person who figures things out and develops the skills to achieve the goals you’ve set for yourself
by Jimmy Burgess Sep 30
Lesson Learned: Don't underestimate a 'small' deal
Find out how former pilot Matt Dolan learned that when it comes to real estate, every deal has its own potential
by Christy Murdock Sep 27
The listing launch plan that gets higher prices, faster sales, more listings
Opinion
Take action now to formulate your marketing plan for listings, and you will see your business grow
by Jimmy Burgess Sep 23
A competitor is recruiting me: Should I jump ship to another brokerage?
Opinion
Brokers have 2 solid options to consider when agents give notice of their intention to leave
by Anthony Askowitz Sep 22
Want neighborhood expert status? 9 shortcuts to learning your market
To become the local expert, you have to earn it by building your market knowledge and reputation. Here's how to get there faster
by Jay Thompson Sep 21
Lone Wolf's Recruit helps brokers sniff out the best agents
Opinion
The recruiting management solution will help brokerages maximize their recruiting effort ROI and find more agents who are likely to succeed
by Craig C. Rowe Sep 17
QUIZ: Are you a closer? Test your marketing prowess
Find out how good your closing skills are by answering these 10 questions
by Bernice Ross Sep 16
Who is your client? 4 personality types to watch for
Is your client a lion, otter, golden retriever or beaver? Here is a quick and easy way to identify which personality your prospective client has so you can adapt your presentation style to win the day
by Carl Medford Sep 16
NAR can't raise the bar — but your broker can
Opinion
NAR is the face of real estate — a nice big target to blame when something needs to be fixed. But here's why it's really up to real estate brokerages to raise their standards
by Teresa Boardman Sep 10
99 more blog ideas — for sellers
Here are 99 ideas for blog topics that can reach real estate sellers. These content ideas are useful for all online mediums — don't limit yourself to blog posts
by Jay Thompson Sep 8
3 major risk types agents need to prepare to mitigate
Opinion
Real estate professionals face 3 distinct areas of risk: financial, physical and legal. Here are a few tips for dealing with those risks
by Joey Sheehan Sep 6
Ever struggle for words? Here’s how to nail client conversations
The authors of 'Exactly What to Say for Real Estate Agents' provided 30 magic words to help agents have the tough conversations. Here, Bernice Ross boils down the top takeaways
by Bernice Ross Sep 6
Lesson Learned: Learn the universal language of R-E-S-P-E-C-T
Find out how luxury real estate specialist Neal Oates Jr. developed a cutting-edge global brand through good old-fashioned respect
by Christy Murdock Sep 6
Instagram and Facebook made easy: 30+ tips every agent needs
Here are the tools you need to make social media nearly effortless from social media guru Katie Lance
by Katie Lance Sep 4
3 ways to dominate a neighborhood
Owning a neighborhood takes time and commitment, and you need to find one that works for you. Once you do find the right 'spot,' don’t hesitate to go all in, be creative and make it your own. Here's how
by Mark Choey Sep 2
Recruiting new agents? 5 tips for making your brokerage stand out
New agents are a big part of a brokerage’s success. A good way to attract and recruit them is through effective and eye-catching marketing and branding campaigns that highlight your brokerage’s key differentiators. Here are a few tips
Sellers putting faith in their Zestimate? 4 steps for getting real on price
Here’s the proven four-step plan Carl Medford’s team uses at listing appointments to help bring sellers back to reality and win the listing
by Carl Medford Sep 2
Are your agents on track? 4 steps for keeping them on goal
With the market starting to cool, now's a good time to check in with your agents. Are they on track with their goals? Here's how to make the most of agent check-ins and successfully plan for the upcoming year
by Erica Ramus Aug 25
Failed it! 5 ways to grow from your mistakes
Making mistakes in real estate (especially when you're first starting out) is inevitable. However, if you approach failure with the right attitude, commit to the practice and tap into the expertise of mentors, you'll grow in this business
by Darryl Davis Aug 23
21 creative video concepts to reach more buyers and sellers
Here’s a handy list of video ideas that every agent can — and should — easily make to reach out to more potential buyers and sellers and keep in touch with past clients
by Jimmy Burgess Aug 20
5 survival tips for brand-new agents in a hyper-competitive market
Opinion
How can you start a real estate career with a competitive edge? Arm yourself with these must-do tips
by Elisha Lopez Aug 18
10 must-do sale preparation tasks — regardless of market
Opinion
Buyers are stretching their budgets more than ever, and they want the best their money can buy. If sellers want to capitalize on their homesale, they’ll have to put in the work. Here are 10 seller must-do’s and why they matter to buyers
by Cara Ameer Aug 17
Does it really matter where you hang your license? Here's the truth
Opinion
A solid agent will be good anywhere. However, the decision of where you hang your license can determine a lot about how you take your business to the next level — and whether you'll even make it in real estate
by Joseph Santini Aug 16
3 reasons choosing a niche is the best thing I did for my career
Opinion
When you try to be 'everything,' you make it almost impossible for prospective clients to see your value. And if they don't see your value, they will seek out an agent who can present clear value
by Nicole Espinosa Aug 5
How to grow your network
It's important to maintain connections because your business often depends on the quality of those relationships. But here's why you shouldn't neglect strangers and acquaintances
by Connie Czarnecki Aug 3
How to ensure your listing finds love online
Opinion
Here’s how to maximize your listing’s potential and capture more online views
by Carl Medford Aug 3
Pulse: What newbies need to know about marketing listings
From utilizing professional photography to tapping into your sphere, here are some essential tips newbies need to know about marketing listings
by Inman Aug 3
How to beat rejection before it beats you
Dealing with rejection is never easy, but staying positive and learning from the past will benefit you in the long run. Here's how to bounce back when you've been shot down
by Santiago Arana Aug 3
Most listings have bad visuals. Here's how to stand out
According to a recent BoxBrownie study, most real estate listings suffer from one thing: a lack of good visuals. Whether you're a newbie or a more experienced agent, here are a few tips you need to know about getting listing visuals right
by Christy Murdock Aug 2
Lesson Learned: Always be open to your clients' suggestions
Find out how this Miami luxury team keeps learning through active listening
by Christy Murdock Aug 2
What new real estate agents should know about …
If you're a new agent, learning a thing or two about a home's most sought-after features will go a long way in helping you stand out with clients
by Gerard Splendore Jul 31
3 brokers share 7 tips for guiding new real estate agents
Three real estate brokers share how they help new agents navigate bidding wars, manage finances, and keep their sanity while building their business
by Marian McPherson Jul 30
SEO made simple: 2 main things agents should focus on
Optimizing your website for SEO can be a daunting task for a lot of agents — but it's key to driving potential leads to your business. Here are 2 simple ways you can improve your site's visibility
by Kate Hulbert Jul 29
market as a newbie, real estate
Here are three great ways to get the ball rolling in the marketing department as a brand new real estate agent on the cheap
by Kevin Hoover Jul 29
New agents: How you handle rejection can make or break you
People have all sorts of reasons for choosing another agent, and rejection is just part of the job. New agents need to understand and learn how to move past this fast. Here's why
by Teresa Boardman Jul 29
5 nifty (and thrifty) social media marketing ideas
If you know where to look, you'll find that the digital space is chock-full of free resources and tools you can use to up your social media marketing game. Here are a few.
by Katie Lance Jul 29
Start here: 9 skills agents need to nail from the start
Opinion
Connect with people you care about, and give them such excellent service that they will happily refer you to their friends and acquaintances
by Bernice Ross Jul 29
The 10+ greatest real estate and sales books of all time (IMHO)
Opinion
Here are a plethora must-read books from authors who are willing to help in your ongoing quest for real estate knowledge
by Jay Thompson Jul 28
QUIZ: Will you make it in real estate? 10 questions that predict new agent success
Answer yes or no to the following 10 questions, and see how you score on the 'most likely to succeed in real estate' scale
by Bernice Ross Jul 27
22 common ways agents violate the Realtor Code of Ethics
Broker and ethics hearing officer Barbara Betts details the ways agents misrepresent themselves and the transaction, sometimes inadvertently
by Andrea V. Brambila Jul 27
'Work your community': How new agents can adapt to a slowdown
Members of the Inman Coast to Coast Facebook group recently shared tips for new agents on how to change with the times as the market experiences a moderate slowdown
by Lillian Dickerson Jul 26
8 new agent mistakes to avoid from the get-go
Opinion
So you've got your real estate license in hand — now what? Of course, finding a place to work and securing those first clients may seem like they should top your list, but there are a few other details newbies shouldn't neglect
by Gerard Splendore Jul 26
5 secret ingredients to creating buyer loyalty
Put these ingredients in place for every buyer lead you receive, and you’ll succeed with more ease and fewer headaches — while building that ever-elusive loyalty
by Darryl Davis Jul 26
Overwhelmed by social media? Here's a step-by-step guide for growth
When you’re ready to grow your business, social media will be one of your most important tools, and building a content calendar will help you automate your efforts
by Jimmy Burgess Jul 25
Zero contacts? 6 ways to get clients as a newbie
Making connections is a crucial part of being a real estate agent. But if you're new to the scene, with no contacts at all, where do you even start? Here are a few tips for finding those potential clients
by Mauricio Umansky Jul 22
Defend your commission: 5 reasons you're worth it
To handle the commission objection with utmost confidence, you have to first know your value. These five reasons that illustrate why you’re worth every penny are truly just the tip of the iceberg
by Darryl Davis Jul 22
9 financial tips for new (and not-so-new) agents 
Opinion
Here are some financial tips and techniques that can help you earn more, save more and prepare for eventual retirement
by Jay Thompson Jul 22
'You'll be on call 24/7': 14 realities your recruiting broker probably didn't tell you
Opinion
Recruiters understand that your chances of surviving your first year in the business are low, and they'll say almost anything to get you onboard. Here is a list of truths they won't prepare you for
by Carl Medford Jul 21
Forget ‘fake it till you make it’: How to truly build confidence
Opinion
Genuine confidence comes from getting uncomfortable, trying new things, and learning from your success and failures
by Adam Hergenrother Jul 21
Pulse: What's your best piece of advice for newbies in a shifting market?
Now that things are starting to show signs of slowing down, what do new agents need to know? What's the most crucial piece of advice you can offer them?
by Inman Jul 21
How to give your clients the best advice and information
Your clients rely on you for reliable, accurate information. Here are some things to consider before you act on or pass along something you’ve heard or read
by Christy Murdock Jul 20
The 9 reasons most new real estate agents don't succeed
Richard Lombari, a broker with over 30 years of experience, reveals the list he uses when interviewing new agents to see if they are up for the challenge
by Libertina Brandt Jul 20
Lesson Learned: Overcome any objections with exemplary performance
Find out how Florida real estate agent Jonathan Spears surpassed $1B in career sales before the age of 30
by Christy Murdock Jul 20
3 essential summer must-dos for new luxury agents
With a sizzling-hot summer ahead, these tried-and-true strategies will help new luxury agents prepare for a successful selling season
by Santiago Arana Jul 20
How to create a solid daily routine that'll set you up right
Establishing a new routine is not easy, but it can make all the difference in your life. Choose your struggle, make small changes, and get ready for big results
by Adam Hergenrother Jul 19
From cold to sold: Here’s how to take your business to the next level
These principles will help you systematically grow your real estate business
by Jimmy Burgess Jul 18
The handwritten note how-to every real estate agent needs
Here, you'll find the elements of a quality handwritten note and how to easily format them using examples — plus five common real estate scenarios and the templates you'll want to steal over and over again
by Christy Murdock Jul 16
The smart agent’s guide to building relationships now
Here, Inman contributor Jimmy Burgess will show you how to launch your marketing efforts inexpensively and build those lifetime relationships using the most convenient, time-saving tools. Plus, he’ll arm you with a solid strategy that generated him $11 million in listings — in three months
by Jimmy Burgess Jul 15
Here's one simple thing new agents can do to avoid trouble
Opinion
Know where the line is between excellent customer service and getting into areas that are beyond the scope of a real estate agent. Here's why
by Teresa Boardman Jul 15
How to explain the value of a buyer's agent to clients
Opinion
Don't neglect to explain how valuable local knowledge can be, along with the importance of representation and being a fiduciary
by Jay Thompson Jul 14
Pulse: Readers share stories of flopped deals (and what they learned)
Ever had a deal fall through? You're not alone. This week, readers share stories of failed transactions, what went wrong and what they learned
by Inman Jul 13
How to look like a pro: 5 marketing strategies for new agents
Worried about coming across as a rookie? Here's how to use your marketing and messaging to redirect your audience away from your lack of experience and prove your value
by Christy Murdock Jul 12
Find the right broker: 4 essential traits to look for
Choosing a brokerage is about so much more than money or splits. Having a broker who embodies these crucial traits could make the difference between your success or failure
by Erica Ramus Jul 12
What real estate agents should know about engineered wood floors
Real estate agents who can discuss various options and installation methods for older homes and fixer-uppers will clearly have an advantage when working with buyers
by Gerard Splendore Jul 12
3 biggest mistakes you're making with your website content
Creating content is a great way to draw visitors and potential clients to your website. But what if your content-creation strategy isn't working? Chances are, you're making one of these mistakes
by Kate Hulbert Jul 12
Lesson Learned: Always be open to learning something new
Find out how award-winning Queens NY agent Bianca Colasuonno takes a scholarly approach to the practice of real estate
by Christy Murdock Jul 12
Get more done: 20 productivity rules for brand new real estate agents
Hit the ground running by following these best practices for managing your time wisely and getting more done
by Christy Murdock Jul 11
new agent marketing timeline
As a newbie with little experience, whipping up a robust marketing plan can feel like an impossible task. Here is a month-by-month breakdown to get you through your first year in real estate
by Christy Murdock Jul 10
$10M in sales from Instagram: Steal from this agent's playbook
Whether you're brand new or you've been using it a while, if you adopt North Carolina agent Heidi Harris’ steps for yourself, you'll grow your followers — and your business
by Jimmy Burgess Jul 9
Is a CMA an appraisal? Contrary to popular belief — it is
Opinion
The current widespread misuse of the word 'appraisal' may not uproot long-established mores, but everyone should raise their antenna a bit if they're attempting to suggest a CMA is not an appraisal
by Robert Sawyer Jul 9
Redfin launches program to help professionals enter real estate
The career accelerator program will help professionals in other industries prepare for a career with Redfin through in-person classes and training
by Marian McPherson Jul 8
New to real estate? 5 key career decisions that'll set you up right
With so many real estate agents calling it quits within the first couple of years, those early-career decisions can prove to be vital in setting you up for long-term success
by Christy Murdock Jul 8
Freshly licensed? 10 tips for getting the most out of your career
Money, satisfaction, enjoyment — here’s how to have a more gratifying career
by Christy Murdock Jul 7
New agents, it’s not about the split
So many new agents choose a brokerage by going with the one that offers the highest split. This can not only be a huge mistake, but it can set a newbie up for failure
by Carl Medford Jul 7
Pulse: Ever have a deal fall through? Tell us what you learned
Whether you're a newbie or a seasoned pro, chances are you've experienced the pain and disappointment of a flopped deal. This week, we're asking you to share your experience. What happened, and what did you learn?
by Inman Jul 7
Pulse: Readers share what they wish they'd known as newbies
What's the most important piece of information and industry-related advice you wish you'd have been armed with early on in your career? This week, our readers weigh in
by Inman Jul 6
How to get more listings: 4 strategies for new agents
Real estate is one of the few industries where you can go full speed right out the gate. As long as you can position yourself to be top-of-mind, landing new listings will be much easier and more consistent
by Anthony West Jul 6
4 ways to stage a home that won't fail to impress 
New agents should master these simple, tried-and-true staging techniques to ensure that every listing looks and feels its best
by Santiago Arana Jul 6
10 scenarios that can get new agents ethics violations, lawsuits or worse
Here are 10 hypothetical situations to help illustrate how you can avoid some very real legal and ethical problems
Is this the right fit? Here's how to bet on the right brokerage
As a new agent, choosing a brokerage is a vital and nerve-wracking decision. To help ensure a good fit, print out these questions, and make sure to ask them during your interview
by Bernice Ross Jul 3
Get after it: 10 action steps every new agent should take
Whether you have a solid plan or are starting from scratch, these business-generating action items will help you hit the ground running, keep you focused and enable you to gain traction faster
by Jimmy Burgess Jul 2
Avoid canceled contracts: 3 tips for setting buyers up right
Opinion
The last thing you want is that dreaded post-contract cancellation call from your buyers. Here’s how new real estate agents can avoid it
by Carl Medford Jul 1
Wave of new agents swarm NYC market amid inventory shortage
The number of new agents entering the New York City market rose 7% in May as the city continues its economic recovery, according to data analysis company Corofy
by Daniel Houston Jul 1
What I wish I'd known before starting real estate
Opinion
Working on a commission-only basis isn’t without risk. The biggest part of the job is looking for work each day. Here are the lessons this broker wishes she'd known before jumping in
by Teresa Boardman Jul 1
10 terms new real estate agents better learn fast
As a newly minted real estate agent, learning certain terms quickly will ensure you’re well-armed to guide and navigate clients through the complexities of today’s market
by James Harris AND David Parnes Jul 1
Pulse: What’s the one thing you wish you knew as a newbie?
This week, we're asking readers to share lessons that can set new agents on a course for a successful career. What are some things that would've been helpful to know when you were first cutting your teeth in the industry? 
by Inman Jun 30
4 signs your client relationship is in trouble
Concerned your relationship with your client is on shaky ground? Here are a few telltale signs that your customers might be taking their business to another agent (and how to fix those issues)
by Rachael Hite Jun 30
Inman Handbook on team structures today
Learn about a variety of team models, and find out which one — or which combination — might be right for you
by Christy Murdock Jun 21
Buyers relocating? How to guide them in a cross-country move
In a highly competitive market such as real estate, every agent needs that competitive edge. Here's how to make helping relocating buyers yours
by Victoria Kennedy Jun 15
Lesson Learned: Giving 100% every time pays off
Find out how Florida agent Dennis Bowers learned that every client is a potential game-changer with $70M in referrals (from one client) to back it up
by Christy Murdock Jun 14
61 safety tips every real estate agent should read
Opinion
Prevention and avoidance are always better options than dealing directly with any safety-related issue. Don't be afraid, be aware
by Jay Thompson Jun 9
4 steps to building an effective agent recognition program
Great work can easily fly under the radar, especially in the hustle and bustle of real estate. Now more than ever, it’s crucial for brokerages to implement programs that help give credit where it’s due. Here's how
by Katy Robinson Jun 8
10 ways being on a team will boost your career and improve your life
Opinion
From more leads and in-house training to a robust support system, there are many reasons why being on a team can lead to a more successful career and improved quality of life. Here are the top 10
by Carl Medford Jun 8
Lesson Learned: Listen before you speak 
Find out how Miami luxury broker Reid Heidenry learned that sometimes, it’s what you don’t say that counts
by Christy Murdock Jun 7
Here’s how this agent generated $108K on TikTok in 2021 (so far)
Learn from Atlanta Realtor Glennda Baker how to find new followers, build new relationships and generate new leads that will ultimately convert to more sales
by Jimmy Burgess Jun 4
7 daily habits of top producers that'll bolster your business
Here are 7 activities to help you implement a new strategy each day over the next week
by Jimmy Burgess May 28
Get ready! 6 seller tasks that can increase a listing’s value
First impressions are everything. Make sure your listing has a lasting impact in images, during showings and when buyers roll up to the curb
by Santiago Arana May 25
Lesson Learned: Be prepared to go with the flow
Find out how UK native and Florida broker-owner Simon Isaacs learned to expect the unexpected
by Christy Murdock May 24
Inman Review: Will AgentFire light up your web presence?
Opinion
Using an a-la-carte system of value-add marketing features and modern mobile designs, AgentFire is an ideal for growing teams and agents evolving through the industry
by Craig C. Rowe May 20
6 resources every real estate agent should have on hand right now
Staying up-to-date with the latest resources, tips and tricks will help grow your brand, business — and bottom line
by Rainy Hake Austin May 20
How to generate listings by using buyers as a lead magnet
Jimmy Burgess, Kaciana Champlin and Katie Day tackle how agents can use old-school tactics in new-school ways at Inman Connect Now
by Andrea V. Brambila May 19
Rude buyers? Toxic sellers? Here are the do's and don'ts of firing clients
Opinion
Letting a client go is never fun or easy. Unfortunately, it’s part of being an entrepreneur and running a business. Here are a few useful tips on ending the client-agent relationship — and preventing challenges from cropping up in the first place
by Jay Thompson May 19
5 assumptions that can harm your clients and hurt your commission
Opinion
Our advice: Never assume anything, and always practice due diligence
by Carl Medford May 18
Lesson Learned: Patience pays off
Find out why Compass agent Yorgos Tsibiridis believes that waiting for the perfect fit is essential for happy clients
by Christy Murdock May 17
Want to be better at prospecting? 10 traits and strategies to adopt
As real estate agents, we are sales professionals. We find customers, we talk to customers, we serve customers. If we are trying to skip any of those steps, we are not doing our jobs. Here are the attitudes and behaviors of top sales professionals
by Todd Conklin May 14
7 things new agents should do every day for a year
New agents are constantly asking Mauricio Umansky, founder and CEO of The Agency, what he did in his first year as an agent to lay the foundation for his career. Here, he shares the daily habits that helped set him up for success
by Mauricio Umansky May 11
Inman Handbook: How not to lose your real estate license
Understand the types of behaviors that can result in disciplinary action and the process that follows to stay on the right professional track
by Christy Murdock May 10
Lone Wolf releases technology solution for recruiting
Targeted agents can be sorted according to performance, tagged for categorization and internal referral, and compared against currently high-performing internal agents
by Craig C. Rowe May 4
9 tips for getting in good with local listing agents
Being an agent others trust and like to work with is a reputation you earn over time. If you're new in the field, there are a few things you can do to develop those helpful ties, showcase your professionalism and cultivate a network you'll rely on time and time again
by Stephanie Lanier Apr 24
Find the right fit! How to strategically hire brokerage staff
An effective team is comprised of talented individuals who complement each other’s strengths, visions and work ethic. Here are a few strategies for hiring brokerage staff across various departments — plus some positive qualities to look for
by Rainy Hake Austin Apr 22
5 tips for helping homebuyers navigate a new construction purchase
It's your responsibility to ensure that your client is well-represented by having excellent knowledge of the process, great relationships with builders, creating clear communication channels and providing the best experience possible for your clients
by Adam Hergenrother Apr 22
Build lifelong relationships! How to cultivate client loyalty
Providing clients with incredible customer service, hearing their feedback and having their best interest at heart will ensure an enduring relationship that can turn into new business should they choose to refer you to friends and family
by James Harris AND David Parnes Apr 22
WATCH: Back To Basics 101 — 3 tips for brand new agents
Rebecca Nazareth, Realtor with eHomes, shares her top tips for brand new agents in this competitive market
by Inman Apr 19
WATCH: Back To Basics 101 — Don’t forget who you work for
Realtor, trainer and consultant with Doorbell Real Estate in Tennessee, Laura Fangman shares her top tip for reaching potential clients
by Inman Apr 16
Here's how I generated $11M in listings — in 3 months
Nothing is more impactful than letting homeowners know the value of their homes in the current market, and nothing will keep you top-of-mind more than this process. Enter the unsolicited seller CMA video
by Jimmy Burgess Apr 16
9 listing presentation mistakes you can't afford to make
Be sure to avoid these common mistakes, and you are well on the way to controlling the market and the ultimate success of your career
by Thomas Mallette Apr 15
4 client questions every team member should be prepared to answer
How you respond to clients matters. When you can answer their questions with confidence and clarity, they will put their trust in you and your team to do the best job possible. Here are a few common questions clients will — at one point or another — ask you
by Kathleen Black Apr 15
Stop being a secret agent! 8 real estate conversation-starters
Opinion
If you’re not out there interacting with the public on a face-to-face basis, chances are you’ve become a secret agent — and that has to change. Here is a variety of fun and engaging ways to get strangers to ask you about your job and real estate
by Bernice Ross Apr 14
My top Back to Basics tip? Answer the damn phone
Opinion
What's far more critical in building your business than a speedy reply or dropping someone into a system that will pound out messages to a contact database? Answering the phone
by Jay Thompson Apr 14
WATCH: Back to Basics 101 — Focus on relationship-building
Broker-owner Barbara Betts shares why it’s imperative to build trust with your sphere — those people who already know and like you
by Inman Apr 13
So you want to be an agent? Here are 7 truths about the job
Being a real estate agent is much more like operating your own business than working any other regular job. There's a huge learning curve, and it can often feel overwhelming. That's why, if you're a newbie, you have to be prepared. Here's what to expect
by Mayleene DeFreece Apr 12
12 videos every agent should make
These 12 video templates, together with the two search rank term tools, will help you reach your target clients and build trust by answering their questions before they ask
by Jimmy Burgess Apr 9
WATCH: Back to Basics 101 — Own your day
Senior Vice President of Windermere Services Michael Fanning explains why setting yourself up for success at the beginning of the day matters so much in your business
by Inman Apr 8
4 reasons agents on teams fail
Opinion
Here’s how to recognize why some teammates burn out and address those issues head-on
by Chris Pollinger Apr 8
Having a tough time? 5 tips for conditioning yourself to push through
Opinion
Build a foundation now for daily strength and continued growth, and when the tough times hit, you'll be ready
Believe in yourself! 7 practical ways agents can build confidence
Confidence is an important aspect of becoming a successful real estate agent. Luckily, it's a skill that can be learned and sharpened. Here are a few powerful (and effective) ways agents can boost their self-confidence
by David Parnes AND James Harris Apr 7
Dive into every Back to Basics story from this month
This month, we’re focused on making you more money. Here are the top stories from our Back to Basics series published thus far. We'll keep this list updated all month long.
by Inman Apr 7
Consumers read 10 reviews first! What's your review strategy?
Consumers increasingly write, read and follow online web assessments. So, have you accepted reviews as a part of your communication with the market? Here are a few compelling reasons why you should
by Lisa Suazo Apr 7
How to master inventory in a hot market
Opinion
What differentiates a rookie from a top-notch, seasoned pro, you ask? Well, it starts with an in-depth knowledge of the market and a knack for accurately gauging property values. Here's how you can hone that skill and set yourself up for long-term success
by Bernice Ross Apr 6
Forget time-blocking! Focus on these 5 time-management tactics
Opinion
Here’s a better approach to time management that’ll help you stick to your priorities and knock out those dollar-producing activities
WATCH: Back to Basics 101 — Dial to increase your inventory
Senior Vice President at Highgarden Real Estate Brian Walker shares a simple way to get more listings in this heated seller’s market
by Inman Apr 6
WATCH: Back to Basics 101 — Have more conversations
Julie Nelson, chief success officer at The Nelson Project, eXp Realty, shares her tried-and-true formula for going back to the basics. For Nelson, it's all about starting conversations on real estate
by Julie Nelson Apr 5
Avoid deal-breakers! What you should know about inspections
Even though many buyers are opting to forgo inspections, agents still need to be familiar with them to protect their buyers as much as possible. Here are a few inspections that'll help pinpoint problems within a property — and avoid a major deal-breaker
by Thomas Huisking Apr 5
Time-blocking 101: A simple guide for new agents
For new agents, time-blocking helps provide a clear understanding of how you are currently spending your days and allows you to maximize every hour. Here's how to get started
by Santiago Arana Apr 5
WATCH: Back to Basics 101 — Know your data
Realogy national trainer Jay Luebke shares why it’s absolutely critical for agents to know their numbers
by Inman Apr 5
Want more sales? 10 lessons in the art of persuasion
There's no doubt that the art of persuasion has a critical place in real estate sales. Here's what agents can learn from bestselling author Daniel Pink's MasterClass on sales and persuasion
by Amie Quirarte Apr 3
How to create a timeless business plan
Whether you're a newly minted agent or an experienced pro, business planning can be a challenging task. But there's a simple-to-follow approach that'll help you create a timeless plan for your business — and it starts by answering these key questions
by Bernice Ross Apr 2
Make more money! Go 'Back to Basics' with Inman this April
For the entire month, we'll be laser-focused on what's working in the industry and how to set your business up for more profit
by Inman Apr 1
Pulse: What does back to basics mean in 2021?
This week, we're exploring what going back to the basics really means for real estate professionals in 2021. What fundamentals should agents be focusing on, tweaking or relearning this year?
by Inman Mar 31
How to build trust with prospective clients
Opinion
Take the time to demonstrate your trustworthiness, constantly work on your listening skills, do the right thing, and remember it's not about you, and you'll find your clients — and yourself — well-rewarded
by Jay Thompson Mar 31
Put your listening skills to the test! 10 ways to be a better listener
Think you're a good listener? Now's the time to put your skills to the test. Answer these questions to determine if you're really hearing your clients and their needs and concerns, and then implement these best practices to improve your communication
by Bernice Ross Mar 25
Not enough of you to go around? 6 time management tips for busy agents
Opinion
Imagine cutting your to-do list in half and being 2X-5X more effective? It's possible when approached with intention and clarity
by Adam Hergenrother Mar 25
Commission, appraisals, inventory: 11 challenges agents face today
Opinion
Last year forced real estate agents to adapt in an ever-evolving landscape. Here are the top challenges agents face daily
by Kuba Jewgieniew Mar 24
Marketing through video? Here's how to 10X your reach
To aid in your expanding marketing efforts, here are 5 simple types of videos you can easily make and creative ideas for pushing them out into the world
by Kendall E. Bonner Mar 23
Do you speak the 5 love languages of customer service?
In this hot, competitive market, clients need reassurance, which might mean customizing your service based on their 'love language.' Here’s how to do that
by Rachael Hite Mar 22
Lesson Learned: It ain’t over ‘til it’s over
Find out how South Florida’s Chad Carroll has grown his brand through patience and perseverance
by Christy Murdock Mar 22
Low inventory? 11 ways to generate more listings ASAP
Your ability to generate real estate listings will be key in 2021 being your best year in the business — take action now with one of these strategies
by Jimmy Burgess Mar 21
5 questions team leaders must ask their agents (and staff) every day
Add these into your cadence of accountability with your team, and watch your relationships grow and your team members flourish
by Adam Hergenrother Mar 18
6 tips for working with the largest pool of homebuyers
It’s critical to understand where, how and why millennials are searching for homes right now
by Ben Mizes Mar 13
How Google Alerts can help you stay on top of your business
Whether used for reputation management, keeping an eye on the agents you work with or getting an edge on the competition, Google Alerts are invaluable
by Jay Thompson Mar 10
What do clients need in 2021? 8 skills every agent must nail
Opinion
In today’s frenzied markets, real estate agents have to be on top of every aspect of the deal. Here’s what buyers and sellers should expect from agents
by Cara Ameer Mar 9
3 excuses agents make that sabotage their success
Without even realizing it, agents often get in their own way and self-sabotage their success by making excuses. As a result, they miss out on important opportunities to grow. Do any of these common excuses sound familiar?
by Kathleen Black Mar 4
Be your market's authority! 6 tips for getting more PR buzz
Although grounded in experience, knowledge and skill, a reputation as an authority can only come through objective, outside validation. Here are a few basic ways agents can position themselves as authority figures in their markets
by Justin Tucker Mar 3
How agents can prepare for (an even busier) spring right now
Opinion
Here are 3 easy ways agents can prepare for a potentially hustling and bustling spring marketplace even without the downtime that a slow winter market usually provides
by Anthony West Mar 2
How to combat 5 common lies listing agents tell — and win the listing
Opinion
Be sure to always ask if the other agent has promised anything that you haven’t. That will be your opportunity to counter any lies with truth
by Carl Medford Mar 2
Direct mail marketing isn't dead! Here's how to do it right
Statistics show that this old-school marketing strategy is coming back in a big way. Find out why — and how to implement it — from 2 of the industry’s biggest names
by Christy Murdock Feb 28
50% of agents will leave: One broker predicts real estate's future
Opinion
As an industry, we should stop obsessing over things we can’t or won’t fix and take a look inward at the things that make us special as individual agents and organizations. Here's why
by Ryan Rodenbeck Feb 26
10 agent questions every team leader should prepare for
From how to get better leads to what books to read, here are some of the most common queries team leaders hear — and how to answer them
by Adam Hergenrother Feb 25
Lesson Learned: Be relentless in the follow-up
For Douglas Elliman NYC agent Jared Halpern, patience and persistence pay dividends
by Christy Murdock Feb 22
Need a headshot update? Here's how to DIY in your living room
Professional photographs are great, but sometimes, there's the issue of budget, time and nowadays, COVID-19. Luckily, you can still take superb headshots right in your own home. Here's how
by Rachael Hite Feb 22
5 reasons to give your transaction coordinators a raise
From getting the most out of your transaction software to being the master of the office calendar, a transaction coordinator's value to an ever-more digital office environment is more valuable than ever before
by Craig C. Rowe Feb 20
'Why do I need an agent?' 5 comebacks that prove your value
As a real estate agent, you've likely had clients question your value, with many thinking they can handle the complexities of buying and selling on their own. Here are a few ways to illustrate just how much you bring to the table
by Derek Dowell Feb 19
Considering a brokerage change? Ask yourself these 3 questions first
Thinking of making a switch and moving your business? As you evaluate the brokerage you're currently with and consider exploring new horizons, keep these points in mind
by Amy Galvin Feb 17
Lesson Learned: Take care of clients (and each other)
For mother-daughter duo Ida and Minette Schwartz, a focus on relationships informs every aspect of the real estate business
by Christy Murdock Feb 15
Don’t fumble your transaction! 5 rules for a strong finish
Opinion
Do what it takes to ensure that the last few moments of a transaction end in a completion that will ensure a win, leave your clients cheering and set you up with clients for life
by Carl Medford Feb 15
How to make 2021 your best social media year ever
Be more intentional with your social media strategy. Here's where to start and how to keep it consistent all year long while growing your reach
by Katie Lance Feb 14
Need a better bio? 7 stellar examples you'll want to mimic
Plucked from a handful of superior, attention-grabbing agent 'about us' pages, these tips and strategies will help you whip up a stellar bio that gets read and noticed
by Christy Murdock Feb 13
'Should we tip the movers?' How to respond to the tipping question
Opinion
This very valid question is one that clients will undoubtedly ask at some point. Here’s look at how to respond when clients ask what to tip movers
by Bill Gassett Feb 11
How to help cash-strapped buyers overcome financing hurdles
Opinion
For some homebuyers, down payment assistance can prove to be a game-changer. Here's why, at the very least, real estate agents should familiarize themselves with affordable financing options for purchasing a home
by Teresa Boardman Feb 11
7 tips for finding success as a new agent in 2021
In real estate, as in life, there are no guarantees, but following these tips will give any new agent a solid foundation for a successful career
by Yuriy Moshes Feb 11
New program aims to increase number of Black real estate agents
HomeLight and the National Association of Real Estate Brokers have partnered to launch a new initiative that will provide financial resources and a year of mentorship and training for aspiring Black agents
by Marian McPherson Feb 9
Pulse: Readers share the worst piece of advice they've ever received
This week, our readers share some of the worst counsel they've ever received from fellow industry professionals — and what they learned from their experiences
by Inman Feb 9
Need a boost? 6 motivational books that'll inspire you
Opinion
Fill your mind with uplifting material, and you’ll feel positive and motivated all year long. If you haven’t already read these books, add them to your 2021 reading list immediately
by Santiago Arana Feb 9
Inman Handbook on digital lead generation
Paid or organic? Email marketing or direct mail? The Inman Handbook on lead generation is here to help you understand the nuance in lead types, qualification and marketing tactics
by Craig C. Rowe Feb 8
Lesson Learned: Every single agent matters
As President of R New York, one of New York City’s largest brokerage companies, Stefani Berkin never lets an agent get left behind
by Christy Murdock Feb 8
5 simple (but effective) tips for stepping up your game
Developing confidence in your abilities and high-level knowledge of your marketplace will turn you into the sort of professional most clients seek out. Here are a few habits to adopt
by Anthony West Feb 3
How this agent increased sales volume (by millions) without leaving the house
John McCarthy increased his production by millions without leaving the house to meet clients. Here’s how he leveraged resources to get deals done
by Ryan Rodenbeck Feb 2
Inman Handbook on healthy choices for health insurance
Insurance remains a challenge for many agents, many of whom have independent contractor status. But there are more and more options out there
by Jim Dalrymple II Feb 1
Agent Image debuts a new solution for digital listing presentations
The Inman Connect audience was offered a unique look at what website developers Agent Image believe is the future of listing presentations and online open houses.
by Craig C. Rowe Jan 26
Stop! 7 bad listing agent behaviors that can hamper a deal
For a transaction to go over smoothly, agents have to maintain professionalism while keeping the process as pleasant as possible for everyone involved. If you're a listing agent, now's the time to stop these irksome behaviors
by Michelle Shelton Jan 26
Inman Handbook on choosing a new brokerage
Choosing a new real estate brokerage is harder than ever as new models emerge, technology has risen to prominence and outside industrialists are pushing for mindshare
by Craig C. Rowe Jan 25
Lesson Learned: It’s all about those personal connections
Find out how Realty ONE Group CMO Cory Jo Vasquez learned that real estate is all about building solid relationships
by Christy Murdock Jan 25
Why you should stop building your own real estate brand right now
Opinion
You don’t need to build your own real estate brand to be successful. One team leader outlines why conventional wisdom about brand-building is dead wrong and what agents should do instead
by Alex Craig Jan 21
Pulse: Readers tell us how agents have helped them
This week, our readers tell us about a time another agent went the extra mile to save them in a bind. Here are all the positive and uplifting stories you shared with us
by Inman Jan 19
7 realities your buyers and sellers should prepare for in 2021
The real estate market boomed last year, as people sought more space, amenities and new jobs that required relocation. But what will 2021 look like? Here's what will likely change — or stay the same — this year
by Cara Ameer Jan 19
Retarget like a boss: How to boost your sales with advanced audience segmentation
Here’s a look at the latest trends in advanced audience segmentation and how to jumpstart your 2021 sales using Facebook Ads
by Victoria Kennedy Jan 19
How to foster a culture of community during COVID and beyond
Creating a culture of community at your company will help everyone feel more appreciated, engaged and acknowledged — not just now, but into the future. Here are a few ways that you can foster that
by Jill Butler Jan 18
Live your best life! How you can make the most of 2021
Opinion
Looking for ways to make this your best year yet? If you want to make the most of each day, feel more balanced and foster positivity, start with these tips
by Troy Palmquist Jan 17
7 must-read real estate and sales books from 2020
Opinion
Every year, Inman contributor Brandon Doyle delves through newly published real estate and sales books so that you don’t have to. Here are his top finds
by Brandon Doyle Jan 16
What powers your business? 7 components every agent needs
Agents are a lot like computers — they need several key systems to function properly. Here are a handful of crucial components every agent needs to operate efficiently and without a hitch
by Faisal Susiwala Jan 14
Stay above the fray: 3 ways to raise the bar in real estate
Opinion
To help consumers, you must first be a good neighbor
by Rachael Hite Jan 13
10 new build contract questions every agent should ask
There are many facets to consider when working with buyers who want to go the new construction route, especially with COVID, tariffs and uncertainty at play. These questions tackle some major issues clients could face
by Andrew Bearden Jan 12
NestEgg cracks the code for small landlords and the agents who help them
Opinion
An exceptionally well-orchestrated rental business app for small landlords, you'll be hard-pressed to find a stone this software doesn't uncover
by Craig C. Rowe Jan 8
Ascend Lead Sites is ready to elevate agents in 2021
Opinion
Rebranded from Zephyr Leads, Ascend Lead Sites focuses on offering IDX-powered websites for lead generation that rests on a fully featured CRM, content management system and a menu of digital advertising integrations
by Craig C. Rowe Jan 4
3 ways team leaders can help agents stay connected this winter
Work from home is here to say for the foreseeable future, and as a team leader, it’s up to you to remove any communication barriers and encourage your team to find the momentum to move forward. Here are a few tips
by Mauricio Umansky Jan 4
Lesson Learned: 15 pros share their top 2020 insights
Take a look back at all of the agents and brokers we featured this year, and revisit their best advice as you look ahead to 2021
by Christy Murdock Jan 2
Are you a top performer? 13 questions to ask yourself
What’s the difference between a top performer and everyone else? Even more importantly, how can you know where you stand? Here are a few questions that’ll help you figure out how you’re doing — and what you need to improve in 2021
by Bernice Ross Dec 30
Rookie mistakes: 10 things newbie agents often fail at
Everyone makes the occasional mistake, but rookies often make more than their fair share. Here are the biggest failures to watch out for and avoid
by Carl Medford Dec 30
5 nifty apps and software to help you achieve more in 2021
As an agent, you spend a lot of your time out in the field — which is why you need to have the right set of tech tools in your arsenal at all times. Here are a few invaluable apps that will make your work life easier and more efficient
by Santiago Arana Dec 29
Inman Handbook on getting started with BoomTown
BoomTown is one of the more popular sales and marketing software solutions in real estate. It's rich array of marketing technology and CRM tools can be a lot to take on for some brokerages. Find out what its major offerings entail, and why it's not just for the big national players
by Craig C. Rowe Dec 28
Lesson Learned: The miracle is on the way
Find out how Atlanta-area real estate agent Lanissa Sudler learned the value of hanging in there and never taking no for an answer
by Christy Murdock Dec 28
10 superior agent bios — and how to reverse engineer yours
Struggling with writer’s block? Take a look at these stellar agent bios, and use their best features to guide your writing process
by Christy Murdock Dec 27
Solopreneur vs. entrepreneur: Which path is right for you?
Whether you’ve decided to build a solo business or are determined to hire and scale, both require a lot of sweat equity, focus and consistency. Here’s how to tell which direction is right for you
by Adam Hergenrother Dec 24
How to network as a new agent during a pandemic 
After-work drinks and coffee dates with colleagues may not be an option during COVID, but here are 3 creative ways to network in our socially distant world
by David Parnes AND James Harris Dec 17
Want to be an agent? 5 truths you should know first
Opinion
If you are an aspiring agent, or know someone who wants to join the ranks, here is a little food for thought on the highs, lows and everything in between
by Jay Thompson Dec 16
The Inman Handbook on digital advertising with Adwerx
Is 2021 the year you make digital advertising a part of your success? Here's everything and more you need to know about Adwerx, one of the industry's longest-standing platforms for web and streaming media display advertising
by Craig C. Rowe Dec 14
Streamline new agent engagement with Guru Solutions
Opinion
The butts-in-seat model of building a brokerage may make a lot of money, but it rarely makes top producers. Doing better by your new recruits starts with better onboarding.
by Craig C. Rowe Dec 11
How new agents see the real estate industry in 2020
Real estate is an attractive career path for people of all ages and backgrounds, but what do newbies in the industry think of it as a whole? What surprises did they stumble across this year?
by Kris Lindahl Dec 10
Stop the toxicity! 9 tips for avoiding bad behavior online
Opinion
When it comes to the few out there who are always angry, bitter and divisive — flush the toilet, and block them. No one has time or energy for toxic people
by Jay Thompson Dec 2
Stuck with moving boxes? 10 ways to reduce, reuse and recycle
If you're a new agent, at some point, your clients will likely ask you about the best way to dispose of their moving boxes. Here are a few ways you can help them avoid sending cardboard to a landfill
by Bill Gassett Dec 1
When is the right time to graduate from team to solo agent?
Opinion
What worked for you at the beginning of your career might not be what's best for you as your career evolves
by Ryan Rodenbeck Nov 25
How to leverage partnerships for a better client experience
Opinion
Here are a few ways to make a significant impact on your client relationships
by Kendall E. Bonner Nov 24
5 must-have traits all successful agents share
Opinion
Tools that serve agents well on the path to the final solution are integrity, honesty, transparency and the ability to communicate
by Gerard Splendore Nov 23
Let go of conventional sales wisdom! 9 principles to live by
Making 50 cold calls a day, knocking on doors and cutting your commission are just a few of the most common pieces of advice real estate agents get. But does conventional wisdom work?
by Faisal Susiwala Nov 23
Evaluating multiple offers? 15 questions sellers should ask
Here’s how to present information in a clean, organized way that makes sense to sellers
by Lindsey Hood Nov 22
5 steps for creating an effective social media policy for 2021
By keeping the framework current, you’ll ensure that your social media efforts have an informative and engaging foundation from which to grow
by Katie Lance Nov 21
From SoulCycle to the office: 10 brand-building lessons
When it comes to drive, resilience and brand power, there's a lot agents can learn from the fitness world. Here, two SoulCycle master instructors share their top tips for tapping into the athlete mindset
by Tamara Bakir Nov 17
Pulse: Readers share their advice for aspiring indie brokers
Here, seasoned independent brokers share their best advice on ways to drive business success — from branding to marketing to giving back to the community
by Inman Nov 17
The Real Word: What's NAR's new stance on school rankings?
Opinion
This week, Byron Lazine and Nicole White discuss NAR’s stance on school rankings, mistakes new agents make and where sellers should put their TV
by Byron Lazine Nov 13
Pulse: What advice would you give to aspiring indie brokers?
This week, we're asking our readers to share their best words of wisdom — the advice they'd like to pass onto aspiring and new independent brokers trying to get their business off the ground
by Inman Nov 11
Coredadi offers industry another source for geographic lead gen
Map-based lead generation and farming is not new, but there is a growing number of proptechs that offer fast, web-based list creation and built-in marketing
by Craig C. Rowe Nov 10
Want more passive income? Invest in your database now
Opinion
A simple shift in thinking can transform your database from a list of leads into a concrete, passive income machine that will rival a real estate investment portfolio
by Carl Medford Nov 10
8 massive mistakes brand new agents often make
Opinion
With so many aspects of the career to master, it’s easy to get distracted, but avoid these errors from the beginning
by Gerard Splendore Nov 9
You’re driving me nuts! 6 client types agents should be ready for
Opinion
We come into contact with so many different personalities. Knowing how to effectively communicate with them is the first step in closing the deal
by John Giffen Nov 8
How to bring new hires onto your team the right way
Opinion
You hired someone — now what? Here's how to set the stage for team members to have a fruitful career
Call your parents! How your loved ones can get you to your 2021 goals
Talking to family members, close friends and neighbors is one of the most fundamental conversations agents can have. Here's how they can help you find leads — plus a few tips
by Julie Nelson Nov 3
'Dear 18-year-old me:' 5 pieces of advice I'd give to new agents
A lot has changed since Jasen Edwards first earned his real estate license — but a lot hasn't. Here are a few lessons that matter most in real estate today and into the future
by Jasen Edwards Nov 2
ReferMe IQ uses old business to earn you new business
Opinion
Although developed for a range of service-based business, ReferMe IQ has a unique appeal to real estate — and comes ready to go with automated email campaigns
by Craig C. Rowe Oct 30
Aspiring luxury agent? Here's what your website needs
To get into the conversation, luxury agents need websites that exude luxury, exclusivity and profesionalism
by Craig C. Rowe Oct 23
Real (Estate) Talk: What it's like for me as a Black millennial female agent
For broker, coach and trainer Lee Davenport, experiencing microaggressions over years of working in real estate did more than just sting. Here, she shares her story — and what she hopes readers can learn from it
by Lee Davenport Oct 22