There is a growing segment of agents spending more time in Facebook groups and watching YouTube videos than ever before. It seems like every time I talk to a new agent, we end up sharing about our favorite thought leaders on social media.
As agents learn that they can find information online from some of the biggest names in the business, more coaches and trainers will start to offer their knowledge as well. So, how will this affect brokerages who pride themselves on having the best training? It’s going to be interesting to see how this plays out over the next few years.
In our ever-changing, tech-driven business landscape, creativity is one of the most valuable commodities. In my experience, it seems like much of the pioneering of creative tech implementation in real estate comes from agents — and not brokerages.