Troy Palmquist and compliance expert Summer Goralik point out red flags to watch for
Troy Palmquist has used custom scented candles throughout his real estate career. Here’s why a private-label scent can become one of the most effective branding tools in an agent’s arsenal
Connect with founders at pitch battles to learn more about the proptech landscape and get in on the cutting edge of the tech that’s poised to change your business, Troy Palmquist writes
Troy Palmquist talks with marketing directors about the evolving role of martech and how it can empower agents to build their brand within the brokerage
Troy Palmquist talks to proptech founder Brian Charlesworth to find out how his analytics platform is helping real estate teams supercharge their growth
Want to make everything easier for your clients, so they’re singing your praises to family and friends? Troy Palmquist says digging into the moving day details is the way
Opinion
Marketing and transformation experts Troy Palmquist and Lauren Henss discuss the future for smaller indie brokerages in the face of rampant real estate industry consolidation
Troy Palmquist writes that the agents who win next year won’t be the ones working hardest; they’ll be the ones working smartest with game-changing AI tools
Troy Palmquist talks to luxury real estate pros about why owning your platform, understanding SEO and using AI wisely is the new baseline for elite agents
The rooms that get the most attention online might surprise you, Troy Palmquist writes. Here’s what the data says about how we sell homes in 2025
Troy Palmquist looks at Tom Ferry’s recent Instagram survey of his followers' 2026 predictions and what they might mean for your business
Championships aren't won in a moment. They're won in the everyday decisions made by players and coaches. Troy Palmquist and Matt Richling share how to craft your winning moment
Troy Palmquist examines Compass’ newly announced tech tool and the debate between open and 'walled garden' ecosystems
Troy Palmquist looks at Matterport alternatives and reassures agents that the loss of the floor plan platform on Zillow doesn’t have to upend their marketing plan
Real Grader CEO Alex Montalenti talks to Troy Palmquist about the biggest (avoidable) mistakes real estate agents make when it comes to their online presence
Troy Palmquist talks with Texas real estate professional Ashley Willis about her book series and activity guide designed to help kids navigate the moving process
Opinion
From Compass’s horizontal acquisitions to Rocket’s vertical integration, Troy Palmquist looks at what’s driving M&A — and who might be next
Opinion
Troy Palmquist looks at the Nevada Realtors’ NVision Summit as an example of how associations can put on high-caliber professional development events
Now that buyers have leverage, Troy Palmquist writes, counteroffers matter more. Here’s how to protect seller value and keep deals alive
Troy Palmquist talks with photographer Chris J. Evans about branding, referrals, relationship building and entrepreneurship
