Want to attract more agents to your team or brokerage? Make sure you’re creating online messaging that’s dedicated specifically to recruitment, Troy Palmquist writes
Broker Pam Blair says that recognizing when your brand needs to change is the key to keeping your business going during challenging markets
Inman’s 2025 Marketing All-Stars award celebrates 99 of the most creative and boundary-pushing marketers that drive success and impact across the real estate industry
Rick Guerrero talks with Rich Pobre to find out how he is bringing in new clients and building his sphere of influence with social media marketing
Keep up with the latest technological advances or risk falling by the wayside
Copley has specialized in SoHo's luxury market for 30 years and sold over 50 apartments on Greene Street alone, growing a client roster that includes celebrities, athletes, Fortune 500 execs
Tune in to Inman Access to learn more about personal branding and how to effectively communicate your unique value proposition
February Intel Index data suggests that agents are beginning to track patterns in what's happening to their commission rates, and are less uncertain about how it's impacting business
If you're sick of blending into the sea of sameness, avoid these 3 common mistakes and follow marketing expert Christine George’s guidance for crafting a brand voice guide
In celebration of International Women’s Day, trainer Rachael Hite highlights 4 traits top women in real estate share and provides resources to help you become your own superhero
Oregon brokerage MORE Realty is joining United Real Estate. Its founders will retain ownership of a 4-state team in Oregon, Washington, Nevada and New Mexico as it grows over the next 5 years
The trade group wants to replace the polarizing National Association of Realtors rule with what it's calling a 'Clear Collaboration Policy,' which it says would be more flexible than the status quo
The co-founder of the American Real Estate Association, a competitor to NAR, told Inman his upstart trade organization has held 2 recent events and started talks with potential sponsors
Instagram shares its growth strategy, Meta pushes AI-driven engagement, and TikTok restructures its creator tools. Marketing expert Jessi Healey shares what it all means for agents
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
Adam Mosseri is sharing Instagram algorithm tips to help creators get more traction. Jimmy Burgess breaks down how to make these tips work for you in real estate