Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
AI for real estate agents doesn't have to be complicated. Jimmy Burgess shares strategies to simplify and speed up adoption
As Compass moves to acquire Anywhere next year, some real estate leaders say it may place pressure on competitors to ramp up their own expansions
Opinion
Darryl Davis writes that agents should use this time to contest assumptions, sharpen their business model and wait for the actual outcomes from the pending merger
Building community isn’t about how long you’ve been in business; it's about how you show up with events, charity work and celebrating clients, says C21 broker Bruce Garber
Before you spend money, do the math, Josh Ries writes, and explore organic content, referrals and sphere engagement for low- or no-cost lead generation
Opinion
Real estate embodies the American dream, and as a profession is filled with people fighting for their communities and their clients
In her latest Inman Interview, the Better Homes and Gardens Real Estate Brand president talks competition and the enduring appeal of legacy brands
Opinion
The question isn't whether this merger will change real estate, Lauren Henss writes, but whether that change will ultimately benefit consumers, agents or primarily shareholders
Opinion
On this episode of Real Estate Insiders Unfiltered, Rob Hahn and Greg Robertson from the Industry Relations podcast debate what this game-changing merger really means
Opinion
A challenger’s mindset separates leaders from followers. Greg Hague offers 7 standards to question with the consumer’s interest as your compass
Inman’s Christy Murdock and branding and PR expert Stacey Ross Cohen share the strategy behind transitioning your brand for maximum impact
The Compass name has largely overtaken Latter & Blum branding, but otherwise, the brokerage is still very much in the midst of a smooth transition to Compass's systems, agents said
Opinion
Don't fear the scale of a combined Compass and Anywhere, luxury expert Mickey Alam Khan writes. Instead, lean into your differentiators and your unique value proposition
Opinion
Darryl Davis looks at how resilience and responsibility at a young age shaped the Compass founder's approach to leadership and business
Cure phone-phobia by combining accountability, goal-based training, warm-up strategies, value-first outreach and real conversion metrics, Josh Ries writes