The rooms that get the most attention online might surprise you, Troy Palmquist writes. Here’s what the data says about how we sell homes in 2025
Traditional listing posts are losing power as modern consumers seek storytelling, personality and local relevance. Alyssa Stalker shares social media marketing strategies for 2026
Stop begging for discounts and start controlling the negotiation with confidence
Forget everything you think you know about goal-setting. Coach Verl Workman helps you lean into the power of STUPID goals to fuel your real estate business in 2026
How can you make yourself available while still setting boundaries with clients that are healthy? Josh Ries offers tips to implement now
Working women often pay a motherhood penalty in their careers, writes CEO and contributor Dezireh Eyn, but with a shift in perspective, women can win instead
Your voice is your brand, CEO Stacey Ross Cohen writes. Let it be heard when you make real estate podcasting part of a compelling content marketing strategy
If you want to build a life and career worth smiling about, coach Darryl Davis writes, don’t just chase the newest app or lead system. Go back to the fundamentals
Opinion
A 50-year mortgage may look tempting to a cash-strapped homebuyer, trainer Bernice Ross writes, but the cons far outweigh the easier up-front and monthly payments
Boomers may have big problems when it comes time to sell, trainer Bernice Ross writes. Her personal experience comes with a warning for agents and their 55+ clients
This week on The Download, Inman contributors and staffers weigh in on the controversy surrounding President Trump's 50-year mortgage proposal
Send a letter, start a conversation, win the listing
Your real estate budget isn't built for brute-force spending, Josh Ries writes. It rewards clarity, consistency and thoughtful execution
Finance expert Sofia Nadjibi, MBA, shares how real estate professionals can transform the downsizing experience for senior homeowners by blending empathy, strategy and smart financing
Developer and contributor America Foy says agents are missing the boat when it comes to education on senior housing opportunities and the home equity conversion mortgage product
Opinion
Windermere's OB Jacobi writes that it’s more important than ever to preserve independence and keep the industry vibrant, diverse and focused on the things that matter most
