Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
In Part 4 of her 8-part series, Cassie Walker Johnson shares a plan for 'Education Day,' when buyers finally get to look at homes and figure out what features matter most
Luxury is changing, so luxury agents need to change as well. The Agency's Rainy Hake Austin shares tips to help you home in on what luxury clients are looking for now
When you avoid these listing mistakes and properly market properties, coach Darryl Davis writes, you create new branding and referral opportunities
In this exclusive series on Inman, Windermere’s Principal Economist Jeff Tucker looks at the Federal Reserve's interest rate cut and what it means for the real estate market
Applying smart security protocols throughout every transaction is an essential part of your role as a real estate agent, new Inman contributor Samantha Simpson writes
Learning to live in the gray area beyond the illusion of certainty, Dezireh Eyn writes, is one of the most important skills you can develop as a real estate leader
Profitable lead generation for real estate agents is about understanding timelines, systems, communication and conversion, Josh Ries writes
The right structure, talent and mindset can move you from plateau to peak performance
The old paradigm of iBuying is over, Revaluate's Chris Drayer writes. Whatever happens next may put real estate agents back at the center of the transaction
Stop treating ChatGPT like an virtual assistant, Real's Drew Thompson writes. New capabilities make it your personal genius, allowing you to collaborate on strategy
In Part 3 of her 8-part series, Cassie Walker Johnson shares strategies to help your homebuyers prepare for mortgage pre-approval
Markets rise. Markets fall. But, according to financial planner Amanda Neely, smart real estate agents build financial systems that keep working, no matter what the headlines say
Opinion
Just like the NCAA took advantage of athletes, Compass CEO Reffkin writes, Zillow, NAR and MLSs are just ‘monopolies that profit from work they don’t create’
Bookending your conversations with polite greetings and salutations ensures that you’re communicating more effectively while building better relationships
Trainer Bernice Ross shares 10 effective fall listing refresh strategies real estate agents can use to attract buyers, boost curb appeal and close more deals this season
