You’re never speaking to just one person. You’re speaking to their entire unseen network, Jeff Sibel writes. Real estate rewards long-term relationships more than short-term commissions
Troy Palmquist has used custom scented candles throughout his real estate career. Here’s why a private-label scent can become one of the most effective branding tools in an agent’s arsenal
As you seek to put together a lead-generation strategy, Josh Ries provides a starting point to help you determine who you're talking to
From tighter budgets to deeper AI integration, 2026 is shaping up to be a year of higher stakes for social and digital marketing
If your resolution for 2026 includes a video marketing strategy, these real-life examples from Jimmy Burgess will provide inspiration for implementation
To help make sure that you start 2026 on the right foot, Dani Vanderboegh, who runs Inman's contributor program, has pulled together 26 how-tos worth reading again and again
2025 nearly broke the industry. Contributor Rachael Hite has 26 recommendations to clear your slate and repair what's broken. (Some agents will absolutely hate No. 15)
Looking back at 2025, these are the how-tos that shaped the year. Revisit the strategies that worked — and make sure you’re not playing catch-up in the new year
What Google searches, Wrapped recaps and backlash trends revealed about trust, value and what actually works
Find out how this 30-year real estate veteran leverages her extensive experience and curiosity to stay focused on the future and to constantly redefine what it means to be an industry expert
Marketing expert Cara Tachibana walks your through her brokerage's marketing makeover and teaches you how a strategic brand approach drives growth and agent adoption
In real estate, attention is currency, Josh Ries writes. If you want to close more deals in 2026, you have to start by getting in front of more people
If you’re racing the calendar to get to the closing table before year-end, take a tip from these agents who are still working right up through New Year’s Eve
Real estate agents are high-trust targets. A compromised Instagram or Facebook account can turn into a fast-moving scam aimed at your sphere, your clients and your reputation
Opinion
Whether we like it or not, people don’t just want a service anymore, Josh Ries writes. They want alignment. They want to know what you stand for and what you're against
Many agents are scrambling to finish 2025 strong, but this simple educational campaign takes little time to prepare and yields year-long referrals, writes broker America Foy