Zillow Chief Operating Officer Jun Choo talks AI, Zillow Preview and 'transparency'
Jun Choo unpacks how Zillow Pro could completely change how agents manage relationships
Stop giving lectures, and start positioning yourself as a market expert with this simple strategy
Use AI tools to make your next listing stand out from the competition
This agent remade his business by leaning in to social media and new niches
How platforms are adapting to where buyers go first — and what actually stops the scroll
Marketing expert Katie Lance shares a simple, time-saving video marketing strategy
Opinion
Instead of focusing on where listings appear, focus on the things that matter most to outcomes
Opinion
A company FSBO, dressed up in the language of seller choice, is still a restricted buyer pool
Sarah Meslowski focuses on 1 long-form video per week for the past 5 years
Opinion
All-or-nothing mandates push the industry away from the MLS. Here’s how MLSs must evolve
Opinion
The Clear Cooperation Policy tried to solve a real problem, and it created a larger one
Opinion
Sellers deserve to see the benefits of pre-marketing AND broad exposure listing strategies
Use a specialized AI stack to build authentic, high-converting content in half the time
Opinion
Darryl Davis’ worries start at the kitchen table. Real seller choice begins with real information
Opinion
Agents are caught between the law and the MLS when they should be trusted as professionals