For better lead conversion rates, stop chasing volume, and start delivering real relevance
New AI technology is becoming so sophisticated, writes contributor Molly McKinley, that consumers may not recognize what's real or fake. This is a red flag for agents
The agents who embrace artificial intelligence, build local authority and deepen their value will dominate the next market cycle, Jimmy Burgess writes
From media mergers to AI deals, the latest moves show how power, access and audience ownership are shifting
If your database feels cold or your emails aren’t converting, try one or more of these five strategy shifts from Josh Ries. The results might surprise you
Take a page out of Emily Nguyen’s playbook: Start with service, show up with value, and go all in
Troy Palmquist talks with marketing directors about the evolving role of martech and how it can empower agents to build their brand within the brokerage
To get buyers to believe in you, you must first believe in yourself, your value and the organization you represent, broker-owner Lori Muller writes
Finance expert Sofia Nadjibi offers insights to help agents successfully position their clients during the December and January market slowdown
The holiday season may actually be one of the best times of the year for savvy homebuyers to make their move, coach Darryl Davis writes
Want to make everything easier for your clients, so they’re singing your praises to family and friends? Troy Palmquist says digging into the moving day details is the way
Opinion
Whether it ends in settlement, dismissal or a landmark ruling, Derek Carlson writes, it marks another turning point in an industry undergoing rapid transformation
Agents who lean in during the holidays, coach Darryl Davis writes, are the ones whose businesses end the year strong and start the new year already ahead
The right pricing strategy gets your seller client to the closing table faster and helps them achieve their real estate goals, Luke Babich writes
As conditions flip and competition tightens, the show’s focus on identity, trust and hyperlocal expertise mirrors what helps agents stay visible when everything else feels a little Upside Down
The newest season of the popular Netflix series ‘Owning Manhattan’ just dropped. Get to know the agents selling high-stakes New York City real estate under Ryan Serhant