AI boom meets public backlash, Stanford University report finds
Why smart agents still avoid the phone, and the system that beats 'knowing what to do'
Show competence, build trust, and earn the next step without chasing
Viral reality TV moment shows that what happens after you post matters more than the post
Real estate pros aren't just door-openers. They are guides
Zillow Chief Operating Officer Jun Choo talks AI, Zillow Preview and 'transparency'
Jun Choo unpacks how Zillow Pro could completely change how agents manage relationships
Stop giving lectures, and start positioning yourself as a market expert with this simple strategy
Use AI tools to make your next listing stand out from the competition
This agent remade his business by leaning in to social media and new niches
How platforms are adapting to where buyers go first — and what actually stops the scroll
Marketing expert Katie Lance shares a simple, time-saving video marketing strategy
Opinion
Instead of focusing on where listings appear, focus on the things that matter most to outcomes
Opinion
A company FSBO, dressed up in the language of seller choice, is still a restricted buyer pool
Sarah Meslowski focuses on 1 long-form video per week for the past 5 years
Opinion
All-or-nothing mandates push the industry away from the MLS. Here’s how MLSs must evolve