6 creative ways to reboot a chilly lead
Instead of focusing on the results themselves, focus on the activities that drive results. Use these methods to re-engage after an initial conversation and land the listing
by Tom Toole Feb 24
Readers share the most outrageous fair housing violation they've seen in marketing: Pulse
Do people see fair housing language as a matter of 'ask for forgiveness, not permission' or do they take it seriously as the law of the land? This week, readers responded with their own examples of problematic language
by Inman Feb 23
Avoid fair housing violations: How to respond to sticky FAQs
When your buyers and sellers ask questions that may potentially violate fair housing, here’s how to answer them honestly and ethically
by Christy Murdock Feb 23
15 ways to make your property descriptions more inclusive
By making property descriptions inclusive, you create the circumstances for fair housing
by Christy Murdock Feb 23
realtor looking at camera in front of clients
The trick to learning and growth in this business is the same as it is for most things – start by asking the right questions 
by Darryl Davis Feb 23
How to work with any personality type
Successful real estate agents can identify and adapt to different personality types. That helps to ensure a fruitful relationship over the course of the transaction
by Kathy Zorn Feb 23
The real estate industry needs an overhaul … and fast
Opinion
Instead of better policy or procedure, we’re adding more agents to the mix, with some often not understanding the ins and outs of contracts. That leads to massive headaches for clients
by Bret Weinstein Feb 22
How agents can define and create a personal brand
While agents may start with a clean slate, personal branding gives them an opportunity to jump off the page with a new and unique image that evolves as they do
by Laura Stace Feb 22
What the latest real estate numbers mean for your business
With record-high numbers of Realtors and shifting trends in home inventory, agents need to be prepared to stay top-of-mind in the days ahead
by Darryl Davis Feb 22
7 components of a successful 2022 business plan
Establishing a real estate business plan will make you unstoppable because you’ll know your goals and you’ll know how to achieve them. Clarity leads to solid follow-up and execution
by Tom Toole Feb 22
Lesson Learned: Don't be afraid to pick up the phone
Find out why award-winning Emerald Coast real estate agent Brandon Zellers knows that there's magic in the follow-up
by Christy Murdock Feb 21
Get all the New Agent Essentials you need to jump-start your real estate career here at Inman
To help you thrive faster, we've put all our top advice for new real estate agents in one spot. You'll never look like a rookie with Inman's New Agent Essentials
by Dani Vanderboegh Feb 21
7 tough-to-learn skills that'll pay off forever
Don't let your fear (and a little hard work) keep you from accomplishing your biggest goals. The more you improve yourself, the more your business will improve
by Jimmy Burgess Feb 18
18 ways to market your listing (and thrill sellers)
Show your sellers you mean business when it comes to getting their listing the exposure needed for a successful sale using these ideas from Million Dollar Listing LA stars
by James Harris AND David Parnes Feb 16
On a positive note: How to flip a negative review
Even if you disagree with everything the reviewer said, even if you think it’s “fake,” you have to respond
by Jay Thompson Feb 16
How to announce your new real estate career without feeling pushy
Authentic conversations with family and friends help new agents establish their sphere of influence and launch their real estate business
by Darryl Davis Feb 16