Opinion
Having grown up in Texas, broker-owner Kelley Liu has seen first-hand how the Texas AAPI population has influenced the state and its markets, and vice-versa
Opinion
Remember that marketing is a long-game, and now's the time to focus heavily on brand and message consistency. This software can help you do that
Opinion
Housing could be made more affordable. The problem? It's not in enough people's self-interest to do so
Opinion
Everyone understands a buyer can get cold feet or buyer’s remorse in a changing market, so demonstrating commitment is paramount
Opinion
The recent market shift has some real estate professionals responding out of fear. Instead, dig down and get in touch with the fundamentals to develop a service-oriented approach that will win the day
Opinion
Opendoor made over 2M offers to curious homeowners in 2021, exponentially more than ever before. This highlights the growing potential of Opendoor's 'top of the funnel' customer appeal — which is beginning to rival Zillow
Opinion
Whether you're looking for tips to improve your own video marketing or are seeking out expert advice on running your business, these YouTubers have got you covered
Opinion
Finding good marketing and media help can be a challenge for most brokerages. Thinking outside the box with candidates may just yield you a perfect match
Opinion
In this week’s video column, learn what brokers, owners and team leaders can do to market-proof their brokerage, business and agents
Opinion
The right tech stack has the power to transform the way we conduct our day-to-day business and communicate with clients
Opinion
The massive price growth many of us have benefitted from in the past several years has put a 'starter home' out of reach for many Americans
Opinion
Teams are not for everyone, yet many independent agents don’t necessarily want to reinvent the wheel. Teamberages are the middle way for anyone who is driven, growth-minded, and willing to put in the work
Opinion
You don't have to be the last word on everything. When training your team, it's important to do your homework and know what you don't know
Opinion
As the market shifts, relying on data that is 60 to 120 days old just won't cut it. Learn to create more timely and accurate CMAs with these tools
Opinion
This week, we asked: How have the past couple of years redefined the luxury market and changed what it takes to be a luxury agent? Here are your responses
Opinion
Although the market is shifting, that doesn't mean that the sky is falling. Listing agents should focus on training their sellers to understand the new realities instead of blindly reacting and giving away the farm in the process
Opinion
This month: A veteran agent is developing a side interest in cryptocurrency that is bleeding into her real estate business. Should her broker keep her focused on their primary business?
Opinion
As agents head into one of the most challenging political environments in our history, they need management who has their best interests at heart. Many in the real estate industry are poorly prepared to hire, employ and handle the customer service needs of the LGBTQ+ community
Opinion
Here are a few tips for working with LGBTQ+ clients from the community
Opinion
The civil rights icon talks to Inman about housing, advocacy and why a safe place to live is critical for LGBTQ+ people of all ages, especially now
