Before Compass: Lessons from Robert Reffkin's leadership style
Opinion
Darryl Davis looks at how resilience and responsibility at a young age shaped the Compass founder's approach to leadership and business
by Darryl Davis Oct 7
Marketing overload: How to cut the clutter and reclaim your time
Agents don’t need more tools, says new contributor Remington Rand. They need better workflows. Cut through the noise, focus on your strengths and let AI handle the busywork
by Remington Rand Oct 6
real estate agent communication
You can’t control the market or the headlines, but you can control how you communicate, Darryl Davis writes. Here are the scripts, tips and templates you need to build trust and lifelong clients
by Darryl Davis Oct 6
red phone
Cure phone-phobia by combining accountability, goal-based training, warm-up strategies, value-first outreach and real conversion metrics, Josh Ries writes
by Josh Ries Oct 6
real estate agent crime
This week on the Download: A rash of incidents has put agent behavior under the spotlight. Is the industry facing a professionalism crisis — or just a few bad apples and a perception problem?
by Christy Murdock Oct 6
This team does $50M a month. Here’s how they convert leads
On this episode, Anthony Djon, leader of a 100-agent ‘teamerage’ doing $50M a month in volume, provides a masterclass on top-of-funnel lead conversion
A mansion with a pool and sculpture to exemplify bespoke real estate marketing.
Effective storytelling is the key to appealing to the world's most discerning buyers with your luxury real estate marketing, Mike Collins writes
by Mike Collins Oct 5
A photo of a computer email marketing with Jimmy Burgess to signify real estate email templates for lead generation.
These emails start the right conversations with the right people, Jimmy Burgess writes, and they are cued up and ready to go to work for you right now
by Jimmy Burgess Oct 5
steering wheel
Word of mouth is great, Stacey Ross Cohen writes, but in today's ever-changing real estate landscape, a focused marketing plan is essential for long-term brand health
An image of a hand holding a phone with apps in the ether behind it to represent a viral real estate post.
Viral posts can generate attention, but the right ones also educate, connect and convert. Alyssa Stalker breaks down what makes content spread and still drives clients
by Alyssa Stalker Oct 4
Lingering questions, NAR opinion, new lawsuit: Inman Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Oct 3
A tsunami hitting a marina and boat to symbolize real estate consolidation 2025.
Opinion
From Compass’s horizontal acquisitions to Rocket’s vertical integration, Troy Palmquist looks at what’s driving M&A — and who might be next
by Troy Palmquist Oct 3
An image of a robot looking at a huge wall made up of smaller screens to signify the death of traditional seo.
SEO is changing rapidly, and most agents are not prepared, Jeff Bernheisel writes. Get your SEO strategy out of the early 2000s and into 2025 with this agent’s pivot to purchase strategy
by Jeff Bernheisel Oct 2
Lesson Learned: Luxury isn’t price, it’s experience
The Agency Camano Island's Bob Wold and Ellen Bohn blend decades of experience with a community-first mindset, creating client experiences that go beyond price points
by Jessi Healey Oct 2
7 AI tips for real estate agents from a tech insider
In this episode of Corr Values, Amy Corr sits down with Lantern CEO Jim Olson to find out how real estate agents can harness the power of artificial intelligence
by Amy Corr Oct 2
A background of various cities in several colors with the Anywhere Real Estate logo over the top of it to signify the rise and fall of Anywhere Real Estate.
Opinion
The cautionary tale of Anywhere is one of historic industry dominance, costly missteps and an inability to adapt in time, Sean Frank writes
by Sean Frank Oct 2