Lesson Learned: This isn't influencing. It's business
Find out how North Carolina broker Alli Pepperling launched her real estate business while embracing tradition and technology
by Christy Murdock Sep 25
stay or go
Brokerage leaders constantly make decisions due to change in our businesses, Claudia Stallings writes. But when monumental shifts occur, whether planned or not, there are always choices
by Claudia Stallings Sep 25
An image of hands on a laptop keyboard with a digital overlay to represent AI for brokerage operations.
Steven McCloskey shares the lesser-known tools agents can't stop raving about and how integrating them properly can automate your repetitive tasks, so you can focus on what matters
by Steven McCloskey Sep 24
A picture of a pool outside of a mansion to represent the LA mansion tax failure.
Opinion
The Los Angeles housing market has an albatross around its neck called the United to House LA (ULA) or 'mansion' tax. Danny Brown explains why it's a failed experiment
by Danny Brown Sep 24
Images of Charlie Kirk memorials to symbolize how Charlie Kirk's assassination could impact the real estate market.
Opinion
Kirk’s assassination may reshape real estate sentiment and buyer behavior. Jeremy Brazoban explores 5 takeaways on how tragedy can ripple through housing markets and client psychology
by Jeremy Brazoban Sep 24
A picture of a woman and a checklist over a cloudy sky with the list being checked off to represent the woman's 8-step buyer plan: buyer intake plan, commission conversation, buyer home financing process, Education Day, guiding first-time buyers during home inspection, escrow process
While the home inspection process can cause homebuying deals to wobble, it doesn't have to tank them altogether. Cassie Walker Johnson shares strategies to add clarity and calm
Real estate agent adapting to pressure with innovation
Pressure creates diamonds and refines real estate professionals, Verl Workman writes, when you rethink the way you look at the current market
by Verl Workman Sep 24
A picture of safety tape and a hard hat to show safety risks for real estate agents.
For real estate agents, it's essential to be prepared to protect and defend yourself and your client’s property and data, Erica Ramus writes
by Erica Ramus Sep 24
Person holding fist in air in triumph
During a time of significant disruption, new agents have continued to enter the industry with optimism. Turns out, many of them have good reason — they're crushing it
by Lillian Dickerson Sep 24
A woman standing in front of a wall of tv screens to illustrate how to multiply your output when you learn how to repurpose real estate content with AI.
Instead of trying to do everything yourself, Josh Ries writes, leverage the power of AI to help you repurpose and rethink your content marketing
by Josh Ries Sep 23
Summer Goralik in front of a techy background to signify what ChatGPT got wrong about real estate law.
Compliance expert Summer Goralik put AI to the test on California real estate law. Here’s what it got right, wrong and dangerously incomplete
by Summer Goralik Sep 23
brand building
Without a brand, you will spend your career chasing deals. Alyssa Stalker explains why recognition and presence are the difference between hustling harder and selling more
by Alyssa Stalker Sep 22
A green couch in front of a green wall in a beautifully staged room to illustrate how to overcome seller home staging objections.
Bernice Ross shares strategies for showing sellers that real estate staging can add value and save time between listing and going under contract
by Bernice Ross Sep 22
A real estate agent talking to someone behind crime scene tape to signify top safety tips for real estate agents in 2025.
Although the real estate business brings amazing opportunities, it also requires vigilance and planning to navigate safely, security expert Robert Siciliano writes
by Robert Siciliano Sep 22
Compass Anywhere merger
Opinion
CEO Mickey Alam Khan writes that with its new merger, Compass will finally achieve its goal to become the Amazon of real estate
by Mickey Alam Khan Sep 22
How a 2008 bankruptcy fueled a top team leader's comeback
On this episode, The One Team leader, Byron Lazine, shares his journey from submarine mechanic, to bankruptcy, to top Connecticut team leader and CEO of BAM