You can’t control the market or the headlines, but you can control how you communicate, Darryl Davis writes. Here are the scripts, tips and templates you need to build trust and lifelong clients
Cure phone-phobia by combining accountability, goal-based training, warm-up strategies, value-first outreach and real conversion metrics, Josh Ries writes
This week on the Download: A rash of incidents has put agent behavior under the spotlight. Is the industry facing a professionalism crisis — or just a few bad apples and a perception problem?
On this episode, Anthony Djon, leader of a 100-agent ‘teamerage’ doing $50M a month in volume, provides a masterclass on top-of-funnel lead conversion
Effective storytelling is the key to appealing to the world's most discerning buyers with your luxury real estate marketing, Mike Collins writes
These are cued up and ready to go to work for you right now
Word of mouth is great, Stacey Ross Cohen writes, but in today's ever-changing real estate landscape, a focused marketing plan is essential for long-term brand health
Viral posts can generate attention, but the right ones also educate, connect and convert. Alyssa Stalker breaks down what makes content spread and still drives clients
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
Opinion
From Compass’s horizontal acquisitions to Rocket’s vertical integration, Troy Palmquist looks at what’s driving M&A — and who might be next
SEO is changing rapidly, and most agents are not prepared, Jeff Bernheisel writes. Get your SEO strategy out of the early 2000s and into 2025 with this agent’s pivot to purchase strategy
The Agency Camano Island's Bob Wold and Ellen Bohn blend decades of experience with a community-first mindset, creating client experiences that go beyond price points
In this episode of Corr Values, Amy Corr sits down with Lantern CEO Jim Olson to find out how real estate agents can harness the power of artificial intelligence
Opinion
The cautionary tale of Anywhere is one of historic industry dominance, costly missteps and an inability to adapt in time, Sean Frank writes
Loving real estate doesn’t mean giving it everything, Martha Melendez writes. Flexibility is only freedom if you protect your own boundaries
You make a great first impression, but do you ever reach back out? Coldwell Banker Warburg's Kevelyn Guzman writes that the art of the follow-up is where trust, loyalty and contracts are won