Your job is to educate the homeowner, so they can make the best pricing decision
Stay close to your business, ask better questions and build better habits
Which AI tools are brokerages providing, and which ones do agents actually use?
These weekly habits create structure, focus and consistency
How a new law in Washington State will impact the public marketing of private listings
Filtering every thought through AI eventually made this broker stop trusting her own instincts
That ringing could be opportunity calling, but if you don't answer the phone, you'll never know
Cash Now, More Later should be the end of the iBuyer conflict
Opinion
True equity comes from not forcing all sellers down the same narrow path
The agents who are winning on video started before they felt ready and got better over time
Opinion
Time is running out for MLSs to chart their own course and take back power
Stop pushing clients toward decisions. Start helping them think through why they want to move
Opinion
Compass created a structured way to do what the industry was already doing
What happens when relentless ambition becomes its own addiction?
Keep reaching out to get heard above the noise in today's market
Location, location, location may no longer be the cardinal rule of real estate