In today’s world of AI search and brokerage M&A, trainer Bernice Ross writes, branding your business with your name or your brokerage isn’t enough. Here's what to do instead
We asked you to put on your marketing expert hat and share with us the best marketing tips, tricks and strategies that are working right now
The formula for a future-ready brokerage, according to new Inman contributor Abbey Wostal: Make yourself accessible, create a culture of collaboration and focus on growth over volume
Opinion
Real estate professionals should be making decisions based on what benefits consumers, not out of fear of who might be deposed next, compliance expert Summer Goralik writes
By defining your goals and ensuring a good fit, coach Verl Workman writes, you can choose a coaching company that will guide you to success
Opinion
Each month, hundreds of real estate agents, brokers, executives and investors report on what they're seeing in their corner of the industry. Add your insights. Take the survey
Understanding buyer psychology is about more than closing transactions, Darryl Davis writes. It’s about building connections and guiding clients to decisions that align with their goals
Standardize planning with a simple DEI checklist, Dr. Lee Davenport writes, and share measurable outcomes along with personal feedback and stories from each event
Agents who prioritize their professional reputation don’t just survive in the real estate business, coach Darryl Davis writes. They dominate it
Billion-dollar deals aren’t just making headlines; they’re reshaping the industry, consultant Chris Pollinger writes. The subsequent impact will be felt by every agent, brokerage and homebuyer
Marci James' Proptech Marketing Guide series kicks off with a starter for leveraging owned media channels and promoting your business
Coach Melanie Klein shares how buying a small condo on a budget set this real estate professional up for long-term investor success and financial independence
Limiting alternatives, niches and more to three, trainer Bernice Ross writes, allows you to narrow your focus and make your branding, marketing and negotiations more effective
Leaders across the real estate landscape are sharing their perspectives on the CCP — and what its possible end would mean for consumers and the housing market
Instagram tests Community Chats, TikTok refines photo posts and LinkedIn adds native video. Digital marketing expert Jessi Healey breaks down what it means for agents and brands
Jimmy Burgess talks with team leader and managing partner Andrew Undem about his step-by-step, super-effective listing presentation and marketing proposal