In her latest Inman Interview, the Better Homes and Gardens Real Estate Brand president talks competition and the enduring appeal of legacy brands
Opinion
The question isn't whether this merger will change real estate, Lauren Henss writes, but whether that change will ultimately benefit consumers, agents or primarily shareholders
Opinion
A challenger’s mindset separates leaders from followers. Greg Hague offers 7 standards to question with the consumer’s interest as your compass
At a time when many American buyers are hesitant, new contributor Yuval Golan says the international investment in US real estate is growing
Inman’s Christy Murdock and branding and PR expert Stacey Ross Cohen share the strategy behind transitioning your brand for maximum impact
Harness the power of artificial intelligence. Drew Thompson shares ideas for getting to know AI and allowing it to get to know you
Homebuyers cancelled 15.5% of home-purchase agreements in August — the highest level since 2017. The primary reason was an inability to work through inspection issues, Redfin said
The Compass name has largely overtaken Latter & Blum branding, but otherwise, the brokerage is still very much in the midst of a smooth transition to Compass's systems, agents said
Opinion
Don't fear the scale of a combined Compass and Anywhere, luxury expert Mickey Alam Khan writes. Instead, lean into your differentiators and your unique value proposition
Opinion
Darryl Davis looks at how resilience and responsibility at a young age shaped the Compass founder's approach to leadership and business
Agents don’t need more tools, says new contributor Remington Rand. They need better workflows. Cut through the noise, focus on your strengths and let AI handle the busywork
You can’t control the market or the headlines, but you can control how you communicate, Darryl Davis writes. Here are the scripts, tips and templates you need to build trust and lifelong clients
Cure phone-phobia by combining accountability, goal-based training, warm-up strategies, value-first outreach and real conversion metrics, Josh Ries writes
The Trump administration is using its tight control over the mortgage giants to continue a vendetta against New York attorney general and other political opponents, critics say
OpenAI announced on Monday that it had opened up its popular AI chatbot platform ChatGPT to popular apps. Users can now search for homes via Zillow directly within ChatGPT
The Searchlight Institute's latest survey revealed who Americans blame for housing unaffordability, from investors to lawmakers and landlords
