Zillow to partner agents: Recent litigation misrepresents us
In an email and video message sent to Preferred agents on Thursday, the company's head of Zillow Preferred answered FAQs and reassured agents that legal experts review all programs
by Lillian Dickerson Dec 5
RealScout announces agent-first AI search, its 'largest update ever'
In a live event to media, customers and prospects, RealScout revealed a new AI-based home search aiming to help agents improve on what consumers find in popular search experiences
by Craig C. Rowe Dec 5
Pantone courts controversy with its 2026 color of the year
Political statement? Recession indicator? Just plain boring? Pantone's Color of the Year has stirred up lots of opinions online
by Christy Murdock Dec 5
How you can defend yourself against AI, deepfakes and 'pretty scary things'
Scammers use deepfakes and voice cloning technology to trick agents and consumers alike. Three experts share their safety tips and the importance of prioritizing in-person interaction
by Marian McPherson Dec 5
Opinion
Bess Freedman: The big bamboozle of private listing networks
The Brown Harris Stevens CEO talks about the real-world impacts of private listing networks on agents, clients and the price discovery process
by Bess Freedman Dec 5
Finding Financial Freedom: Buy possibility when you buy property
Coach Melanie Klein profiles financial expert and real estate investor Austin Lampson, who exemplifies why real estate is still one of the world's most reliable paths to wealth
by Melanie Klein Dec 4
GAO to look into claims Pulte has weaponized Fannie and Freddie
Senate Democrats say they want a better understanding of 'what is taking place at FHFA' after the head of mortgage giants' regulator subjects four prominent Democrats to criminal referrals
by Matt Carter Dec 4
Opinion
If real estate is a hands-on business, why isn’t our education?
New contributors and agents Chris and Diana Servedio Martis say that new real estate agents need hands-on experience, not just online quizzes, to get up to speed
by Chris Martis AND Diana Servedio Martis Dec 4
Real estate marketing lessons I learned from a greasy mechanic
The real estate industry has an addiction to hot leads, Josh Ries writes. Learn from the marketing strategy of a successful auto mechanic to shift your attention
by Josh Ries Dec 4
A DC broker said in court he had an affair with missing real estate exec Ana Walshe
William Fastow sold Ana Walshe her DC townhome and says that he had an intimate relationship with her in the months prior to her disappearance
by Christy Murdock Dec 4
NAR spent big on exec salaries, marketing and lobbying in 2024
The association's IRS Form 990 shows where its priorities lie when it comes to spending, painting a picture of the state of things before 'fiscal discipline' by its new CEO fully kicked in, NAR said
by Lillian Dickerson Dec 4
6 housing market predictions for 2026, according to an economist
From mortgage rates to homeownership rates and more, Windermere’s Principal Economist Jeff Tucker provides insights tailor-made for 2026
by Jeff Tucker Dec 4
Do AI cost estimates hurt more than they help?
No algorithm can replace the discipline, expertise and trust that real estate agents bring to home pricing estimates, Lindsey Harn writes
by Lindsey Harn Dec 3
Real (Estate) Talk: Can a 50-year mortgage offer any benefits?
Author and broker Dr. Lee Davenport explores the pros and cons of the 50-year mortgage for consumers and advises caution
by Lee Davenport Dec 3
How to spot the latest wave of text scams targeting real estate pros
Find out how to spot the language that indicates a real estate agent scam, so you can stay safe and protect your pocketbook
by Christy Murdock Dec 3
Fannie, Freddie moving to adopt more inclusive credit scores
Lenders to get historical FICO Score 10T data within weeks, setting the stage for the eventual retirement of FICO Classic score and competition with VantageScore 4.0
by Matt Carter Dec 3