Here are the most essential stories of the week, according to Inman readers
Independent brokerages are nurturing agents instead of building platforms
Opinion
How can you put 'the art of the deal' to work for your clients?
Opinion
Here is how to address talking points from the pro-private-listing camp
Here’s what to keep in mind about growing your business sustainably
Make sure the metrics you're tracking are actually predictive instead of lagging
Get caught up on the latest predictions and learn to make the most of every opportunity
Ryan Thomson unpacks how assumable mortgages work and why they’re coming back
Here are the most essential stories of the week, according to Inman readers
Opinion
If listings are the foundation of the market, why are decisions being made without agent input?
Authenticity opens the door, but here’s what carries the conversation when decisions get difficult
At every touchpoint, ask yourself: Does this feel like a 5-star experience?
CEO Dezireh Eyn shares how life shifts when global politics begin to take center stage
Jerimiah Taylor unpacks what AI actually is for real estate and why most think about it wrong
When you're marketing a listing, honesty matters
Buyers are choosing based on what your communication reveals