Showing up with integrity, clarity and authenticity allows you to build a brand that's in alignment with your own experience, Debra Trappen writes
Find out how this West Virginia team leader creates exceptional outcomes for her team and the clients they serve
The duo previously led the Grauman Rosenfeld Group at The Agency and have collectively closed more than $3B in career sales. The new firm will be focused on client service, they said
Opinion
Compliance expert Summer Goralik shares a fictional yearbook of 'Real Estate High,' because sometimes the best way to understand the industry is to take it back to homeroom
A price drop is not your only option when the market's slow or the listing's stale. Darryl Davis offers strategies to reboot and relaunch that property
Agents can help sellers get the most value for their property by presenting a sleek, appealing home that's optimized every single square foot of space, Clever's Luke Babich writes
Want to add instant charm and value to a listing or investment property? Try one (or more) of these smart updates from Jonathan Pressman
Lean on systems and support that take the busywork off your plate — like CRMs, done-for-you marketing, voicemail drops and smart follow-up templates, coach Darryl Davis writes
If your buyers seem to be getting cold feet, dig deeper and find their why so you can help them make the right decisions, coach Darryl Davis writes
Real estate pros can build trust — and a lasting brand — by leading with values, not just visuals
Get all caught up on the National Association of Realtors Legislative Meetings, including Thursday's votes on the no-commingling and hate speech policies
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
Whether you’re a new agent or a seasoned pro needing to regain momentum, geographic farming isn’t just a marketing tactic — it’s a foundation, Jimmy Burgess writes
As a listing agent, you didn't sign up to be steamrolled. You signed up to serve. Coach Darryl Davis shares strategies for working with difficult sellers
Savvy agents are leveraging digital media to showcase and share their expertise and win new business, The Agency’s Mauricio Umansky writes
Has NAR leadership learned anything about consumers in the past 25 years? As they prepare to vote on changes, housing counselor Rachael Hite thinks they haven't