Helping clients and prospects save money is one of the most powerful marketing strategies
Livestreams are selling, AI is oversharing, and Facebook is quietly confirming what we already knew about links, digital marketing expert Jessi Healey writes. Here’s what to pay attention to now
Are your clients 'waiting for the market to recover'? They’re often talking about fear and uncertainty, coach Darryl Davis writes. Ask these questions to shift from uncertainty to clarity
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
As millennials, Gen Z take center stage in luxury homeownership, the industry will have to adapt, Lindsey Harn writes. They want spaces that align with their values, needs and ambitions
The best agents’ businesses are powered by referrals, Jimmy Burgess writes. Here are 7 timeless, proven strategies that agents are using in today's market to build their own referral networks
Sellers don't want the slickest pitch or biggest promise, coach Darryl Davis writes. They want guidance without pressure. Here’s how to talk them through pricing objections and win the listing
Burgess, who has decades of experience in real estate and leadership, will serve as the chief coaching officer at HomeServices of America.
Transaction hesitation is real, but deals are getting done. Here’s how broker-owner Jaclyn Kelley and her agents have been keeping business steady in a tough market
When you say yes to something misaligned, you’re saying no to your deeper purpose, Debra Trappen writes. Discover the power of saying no and claiming your value
After owning a staging company for 20 years, team leader Carl Medford lists 7 categories of critical questions to ask before selecting a stager for you and your listings
Here are 6 common reasons lawsuits happen in real estate. If you want to avoid complicated litigation, follow these best practices from trainer Bernice Ross
Preparation and precision matter when you’re trying to set a booked interview or consultation, broker-owner Kristine Milkovich writes. Here are 6 steps to book the appointment
We asked about what you need more of: Artificial intelligence, landmark lawsuits, private listing networks and other changes, both recent and ongoing
Opinion
The data doesn’t lie: For the vast majority of sellers, the most effective and profitable way to sell a home is to list it publicly on the MLS, Windermere economist Jeff Tucker writes
Make business finance as intuitive as selling houses with this proven cash management system