Understanding buyer psychology is about more than closing transactions, Darryl Davis writes. It’s about building connections and guiding clients to decisions that align with their goals
Standardize planning with a simple DEI checklist, Dr. Lee Davenport writes, and share measurable outcomes along with personal feedback and stories from each event
Agents who prioritize their professional reputation don’t just survive in the real estate business, coach Darryl Davis writes. They dominate it
Billion-dollar deals aren’t just making headlines; they’re reshaping the industry, consultant Chris Pollinger writes. The subsequent impact will be felt by every agent, brokerage and homebuyer
Limiting alternatives, niches and more to three, trainer Bernice Ross writes, allows you to narrow your focus and make your branding, marketing and negotiations more effective
Leaders across the real estate landscape are sharing their perspectives on the CCP — and what its possible end would mean for consumers and the housing market
Instagram tests Community Chats, TikTok refines photo posts and LinkedIn adds native video. Digital marketing expert Jessi Healey breaks down what it means for agents and brands
Jimmy Burgess talks with team leader and managing partner Andrew Undem about his step-by-step, super-effective listing presentation and marketing proposal
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
Keeping sellers in the loop isn’t just about providing updates, coach Darryl Davis writes. It’s about reinforcing confidence and, more importantly, earning their trust
Tune in to Inman Access to learn more about developing authentic engagement on social media and recovering from past missteps
The Coldwell Banker Realty CEO wrote a 'Newsweek' op-ed about protecting Clear Cooperation, saying repeal would allow brokers to 'actively hide' listings amid a long-lasting housing shortage
Opinion
We need a fully transparent system that favors the consumer, not the broker, team leader Carl Medford writes, so that buyers and sellers can feel confident when transacting real estate
Find out how Polsky and his team leverage his years of experience in luxury real estate and development to create optimal outcomes for team members and clients alike
Bernice Ross interviews Verl Workman, who provides insights from his new book to help agents and teams create leverage and generate 'raving referrals'
Opinion
Dismantling CCP entirely will negatively impact the industry, Brown Harris Stevens CEO Freedman writes. The industry needs to ‘step up and do what’s right for buyers, sellers and agents alike'