Opinion
While gathering leads is certainly the goal, the best ones will come to those agents who leverage the app’s connectivity to each other, and who remain active in curating relevant market content
Opinion
This is an ideal solution for marketing teams tasked with cranking out original copy day after day, the creatively drained agent and the tech-savvy team that wants to further automate business tasks they find tedious
Opinion
There are countless vendors and apps that do it for you, quickly and affordably, without an oddly distracting robot talking to your audience about well-lit kitchens and ample storage space
Opinion
These sorts of solutions are what the painfully overused word 'disrupt' should be reserved for, because they fundamentally change for the better how the industry carries out its business
Opinion
Playhouse offers agents a sharp, capable tool to promote listing inventory at very little cost
Opinion
Flipsnack is a very cool, inspired marketing investment any brokerage serious about standing out should consider. There's almost nothing it can't create to make you look professional, tech-savvy and brand-forward
Users can select a wide range of editing services, number of photos, need-by dates and pay directly from the site. HomeJab has also been one of the longest-standing solutions in this space
Opinion
The intent behind Doorsey is to make the deal more transparent, to put it all up on the table so the entire open market can see what they're competing for
HomeJab's new research study outlines best practices for real estate photography
Opinion
TTA agents benefit from one of the best-designed web profiles the industry has to offer. Its flexibility, user experience and overall aesthetic lend immediate credibility to the agents being searched for by potential buyers and sellers
Opinion
What ShowingTime really had going for it before its acquisition was timing. It was first to market, the first to get its toe in the MLS door. What it lacks is the industry experience and collective mass intelligence that its new alternatives now have going for it
DirectOffer took a common concept in sales (showing the competitive landscape) and found a unique way to put it in front of the market
Opinion
Nila June is software that uses property information to quickly write long- and short-form property descriptions for agents
Opinion
To fully leverage IVT's floor plan tool, the user needs two additional vendors: one to produce a floor plan and one to produce the photos. Given what's out there today, this seems more than mildly inconvenient
Opinion
Marketer excels at executing on your marketing plan, helping you reach the people you determine will best serve your business plan
What gives HomeTagz its character is its dynamic in-image content, visual metadata that empowers property photography to tell as well as show