Lacking the fundamentals on which its value proposition rests, this sales solution should go back to its blueprint
by Craig C. Rowe Apr 5
HomeStack is a build-as-you-go solution for independent brokerages to create powerful, consumer-facing apps
by Craig C. Rowe Mar 8
A tech-leaning, 100% commission brokerage, the company also sells its software separately to real estate agents
by Craig C. Rowe Mar 1
With smart integrations and a modern, low learning curve, this listing-first marketing application is a great way to win more listings for the agent seeking a lightweight, streamlined solution
by Craig C. Rowe Oct 6
Rechat does a lot of what a lot of other apps do separately, consolidating a tech-stack for tech-savvy brokers wanting to provide a single point solution for lead nurture, brand-building, sales support and lightweight deal management.
by Craig C. Rowe Sep 8
The app's maker, BoxBrownie, claims that in blind testing, people couldn't tell the difference between a professional photograper's work and an photo taken with its app
by Craig C. Rowe Jul 28
Opinion
The idea here isn’t new, as Roomy, BoxBrownie and a number of others have worked in this space for years. But Virtual Staging AI (VSAI) combines purpose-driven usability without any upsell
by Craig C. Rowe May 19
Opinion
The goal isn’t to get '500 million people to come to the site' - Nestfully
by Craig C. Rowe May 12
Opinion
A USPS report found that more than 70 percent of Gen X survey respondents feel mail is more personal than online digital communications. Forty-seven percent of millennial respondents said they took the action of visiting the website of a company sending them direct mail
by Craig C. Rowe Apr 27
Opinion
Modwell turns spatial data into property visuals that span digital urban aerials to immersive VR interior home tours
by Craig C. Rowe Apr 14
Opinion
While gathering leads is certainly the goal, the best ones will come to those agents who leverage the app’s connectivity to each other, and who remain active in curating relevant market content
by Craig C. Rowe Mar 3
Opinion
New Zealand's most recent export to the US proptech market is offering brokerages image-based home search integrations
by Craig C. Rowe Jan 13
Opinion
There are countless vendors and apps that do it for you, quickly and affordably, without an oddly distracting robot talking to your audience about well-lit kitchens and ample storage space
by Craig C. Rowe Dec 23
Opinion
Transparency makes every form of business better, especially for the consumer, and in real estate today, the consumer is priority number one
by Craig C. Rowe Nov 28
Opinion
Playhouse offers agents a sharp, capable tool to promote listing inventory at very little cost
by Craig C. Rowe Apr 7
Opinion
Flipsnack is a very cool, inspired marketing investment any brokerage serious about standing out should consider. There's almost nothing it can't create to make you look professional, tech-savvy and brand-forward
by Craig C. Rowe Mar 28