You can’t control the market or the headlines, but you can control how you communicate, Darryl Davis writes. Here are the scripts, tips and templates you need to build trust and lifelong clients
by Darryl Davis Oct 6
Cure phone-phobia by combining accountability, goal-based training, warm-up strategies, value-first outreach and real conversion metrics, Josh Ries writes
by Josh Ries Oct 6
The Trump administration is using its tight control over the mortgage giants to continue a vendetta against New York attorney general and other political opponents, critics say
by Matt Carter Oct 6
OpenAI announced on Monday that it had opened up its popular AI chatbot platform ChatGPT to popular apps. Users can now search for homes via Zillow directly within ChatGPT
by Taylor Anderson Oct 6
The Searchlight Institute's latest survey revealed who Americans blame for housing unaffordability, from investors to lawmakers and landlords
by Marian McPherson Oct 6
CoStar Group has filed an opposition letter in response to Zillow signaling its forthcoming filing of a motion to dismiss in a lawsuit over CoStar-copyrighted images
Agents at Compass and other large firms are increasingly set against Clear Cooperation. But at franchises and indies, the campaign may have only hardened their resolve, Intel surveys suggest
by Daniel Houston Oct 6
When internet personality Kai Cenat called about a property outside of Erwin Nicholas's market, it led to listing a 53-acre pad, with the country's biggest private waterpark included, for a cool $20M
This week on the Download: A rash of incidents has put agent behavior under the spotlight. Is the industry facing a professionalism crisis — or just a few bad apples and a perception problem?
by Christy Murdock Oct 6
On this episode, Anthony Djon, leader of a 100-agent ‘teamerage’ doing $50M a month in volume, provides a masterclass on top-of-funnel lead conversion
Effective storytelling is the key to appealing to the world's most discerning buyers with your luxury real estate marketing, Mike Collins writes
by Mike Collins Oct 5
These emails start the right conversations with the right people, Jimmy Burgess writes, and they are cued up and ready to go to work for you right now
by Jimmy Burgess Oct 5
Word of mouth is great, Stacey Ross Cohen writes, but in today's ever-changing real estate landscape, a focused marketing plan is essential for long-term brand health