How real estate agents can get unlimited direct mail advertising for free (Part 2)
A step-by-step guide to a no-cost advertising solution
by Kevin Dyke Mar 10
4 tips to prepare for busy spring sales season
Now's the time to get your landing page, weekend seminars in order
by Jason Turner Mar 3
How Coldwell Banker's good deed could boost its image with millions of buyers and sellers
Academy Awards spots will publicize effort to find homes for 20,000 dogs
by Inman Feb 11
Great migration of real estate ad dollars to the Internet may have peaked
Brokers and agents spending 75 cents of every marketing dollar online
by Inman Feb 11
Is your real estate marketing meeting buyers' desires?
Ignore almost everything that an appraiser deems important
by Creed Smith Jan 16
Trulia could add a fourth agent to 'three-headed monster' ads
Trulia CEO expects merger deal with Zillow to close in the first half of 2015
by Paul Hagey Oct 31
Re/Max brings battalion of new recruits into real estate
Francshisor's growth efforts also targeting former agents
by Paul Hagey Aug 14
Better Homes and Gardens Real Estate targets Latinos in Vme TV partnership
Spanish-language network will feature 15 short BHGRE-branded video vignettes
by Paul Hagey Jul 30
Realtor.com ad campaign suggests homebuyers will be sorry if they use another app
Ads play up pitfalls of inaccurate, stale listing data
by Paul Hagey May 12
Century 21's Winter Olympics ads get consumers in the mood for spring buying season
3 new television spots focus on the consumer-agent relationship
by Inman Feb 7
Facebook tweaks are great news for publishers, not so much for real estate brands
Opinion
Brands must rethink strategy, including ROI on time and resources spent
by Jessica Swesey Dec 23
Power Editor, a Chrome browser plug-in, helps create targeted Facebook ads based on consumers' purchase history and lifestyle
Tool offers unique audience snapshot by partnering with data-mining companies
by Jeff Nieto Dec 10
Real estate listings in print: Death of smaller, local newspapers creates dilemma for brokers
Today's consumers more likely to be searching 'above the scroll' than 'above the fold'
by Mark Stansbury Dec 3
Digital real estate marketing: What's your 'big idea'?
I'm hardly in the office. I have no brand. My website is neglected. I'm on track for my best year ever.