6 tips for snagging buyers with your Facebook ads

6 tips for snagging buyers with your Facebook ads

Strong homebuyer demand has homes flying off the market faster than ever. In fact, 44 percent sell in less than a month. To catch buyers' attention and make sales in this fast-paced market, you have to make sure your Facebook ads speak to exactly wha...
By Aaron Kardell | Wednesday, Jul 11, 2018
Does dual agency have a future in real estate?

Does dual agency have a future in real estate?

Dual agency has come under fire as of late, and because of its potential to create a conflict of interest, one western Canadian province banned the practice earlier this summer to protect consumers....
By Mustafa Abbasi | Friday, Jul 6, 2018
5 tips for setting ‘SMART’ goals to increase your income

5 tips for setting ‘SMART’ goals to increase your income

The first half of 2018 has come and gone. The question you must ask yourself now is, "What will I do to maximize my income the last half of this year?" Start by setting "SMART" goals....
By Bernice Ross | Monday, Jul 2, 2018
9 ways to avoid a real estate ‘commissionectomy’

9 ways to avoid a real estate ‘commissionectomy’

I've paid my fair share of money out-of-pocket to fix a mistake or make a client happy. But as I get wiser and more experienced, I get closer to lowering that amount to $0. Here's what I've learned....
By Brian Adams | Thursday, Jun 28, 2018
How to land a spot at your dream brokerage

How to land a spot at your dream brokerage

Getting a real estate license doesn’t mean you are listing ready. There is a lot of buzz about how real estate agents are self-employed, but this is not the case when you are just getting started. Real estate rookies will need to partner with a bro...
By Emma Olivia | Wednesday, Jun 27, 2018
7 instances when not following up could cost you thousands

7 instances when not following up could cost you thousands

The most common complaint clients have about real estate agents is that they don’t follow up. Failure to follow up is like tossing your money into a trash can. How much are you throwing away in your business?...
By Bernice Ross | Monday, Jun 18, 2018
Make more money (and work less) by shortening your ‘cycle time’

Make more money (and work less) by shortening your ‘cycle time’

Whether it’s the time it takes to generate a lead, convert a lead, take a listing, show buyers property or close a sale, every aspect of the real estate business has differing cycle times. Shortening your cycle time can dramatically improve both yo...
By Bernice Ross | Monday, Jun 11, 2018
5 tips for creating the strongest bid in a seller’s market

5 tips for creating the strongest bid in a seller’s market

All buyers want that perfectly-located, magazine-worthy dream home. Such properties quickly generate multiple offers in very short time, but only one of those offers succeeds — and you want that offer to come from your buyers....
By Nicole Solari | Tuesday, May 29, 2018
6 tips for letting natural light sell buyers on your listing

6 tips for letting natural light sell buyers on your listing

There are tons of benefits to bringing some natural light into a home. As real estate agents, we know that not much resonates better than a home where sunshine streams into the windows. This likely has to do with the fact that natural light benefits...
By Megan Wild | Thursday, Apr 12, 2018
7 tips for handling seller pricing objections

7 tips for handling seller pricing objections

As a real estate agent, you’ve probably met all kinds of objections from sellers about the listing price of their home. Sellers, after all, want to sell for the highest amount possible....
By Megan Wild | Wednesday, Mar 28, 2018
5 outrageous seller expectations and how to respond

5 outrageous seller expectations and how to respond

A little foresight, some carefully chosen words and data can go along way in combating unrealistic expectations....
By Chris Wilkins | Wednesday, Feb 28, 2018
How to survive a market downturn as a real estate agent

How to survive a market downturn as a real estate agent

Fear mongering is not my thing. I don’t like planting the seeds of the worst case scenario either. However, in business, there has to be a window of awareness that clues you into the possibilities -- whether they be good or bad....
By Kevin Hoover | Wednesday, Feb 21, 2018
Can buyers fall for a home that isn’t love at first sight?

Can buyers fall for a home that isn’t love at first sight?

It's Valentine's day, and we know that love comes in many shapes and forms. Here are five common homebuyer objections to a home and how real estate agents can help buyers see the potential and fall in love....
By Megan Wild | Wednesday, Feb 14, 2018
5 home renovations that are a waste of money for homeowners

5 home renovations that are a waste of money for homeowners

The last thing anyone wants to do is invest money, only to end up losing it. Home renovations are investments in the future return homeowners will make when selling their home....
By Megan Wild | Tuesday, Jan 30, 2018
7 mistakes buyers make before they even house hunt

7 mistakes buyers make before they even house hunt

When you’re working with homebuyers, especially first-time homebuyers, you should be aware of very common mistakes buyers make. You’ll serve your clients optimally if you give them advice about pitfalls to avoid. Plus, it'll make your life much e...
By Megan Wild | Monday, Jan 22, 2018
Why a mission statement is so much more than a quote on a wall

Why a mission statement is so much more than a quote on a wall

You've probably seen a mission statement in your office. It goes up on the wall, and if it's really good, you might pause and reflect. Sadly, most mission statements are not memorable. But a good mission statement has the power to take your business ...
By Joshua Jarvis | Thursday, Jan 4, 2018
Why you should build your brand around your ideal client

Why you should build your brand around your ideal client

When you get braces, do you go to an orthodontist or a general dentist? When you need a hip replacement, do you go to an orthopedic surgeon or a general surgeon? You want someone who specializes in the service you need, right?...
By Cheryl Spangler | Tuesday, Dec 5, 2017
7 hacks that will improve your business writing

7 hacks that will improve your business writing

Writing for a business audience requires a great deal of effort and professionalism, and your choice of words has the power to directly impact your credibility, your reputation among stakeholders and your success in the entrepreneurial arena....
By Bella Williams | Monday, Nov 6, 2017