Why you should build your brand around your ideal client

Why you should build your brand around your ideal client

When you get braces, do you go to an orthodontist or a general dentist? When you need a hip replacement, do you go to an orthopedic surgeon or a general surgeon? You want someone who specializes in the service you need, right ......
By Cheryl Spangler | Tuesday, December 5, 2017
7 hacks that will improve your business writing

7 hacks that will improve your business writing

Writing for a business audience requires a great deal of effort and professionalism, and your choice of words has the power to directly impact your credibility, your reputation among stakeholders and your success in the entrepreneurial arena ......
By Bella Williams | Monday, November 6, 2017
Mortgage fraud: Are you part of the problem?

Mortgage fraud: Are you part of the problem?

There are lies and there are damn lies. Lies like the little white ones borrowers sometimes utter to improve their incomes just enough to qualify, or perhaps qualify for a better rate. And there are the whoppers some agents tell to, well, fleece unsu...
By Lew Sichelman | Thursday, October 19, 2017
Why the grass is greener where you stand

Why the grass is greener where you stand

Former actor and current luxury real estate specialist Kofi Nartey told the Inman Connect audience that his real estate career didn't take off until he started focusing on the tools and information he already had. By keeping a laser focus on a few es...
By Inman | Tuesday, October 17, 2017
Why predicting the future isn’t in a real estate agent’s job description

Why predicting the future isn’t in a real estate agent’s job description

Investment brokers get asked for stock tips. Attorneys get solicited for free legal advice. Interior designers get asked for decorating tips -- and on and on. I find the same to be true for real estate agents. The questions are usually, "Is this a g...
By Ann Jones | Tuesday, October 17, 2017
7 easy ways to stay in touch with your clients this Halloween

7 easy ways to stay in touch with your clients this Halloween

Any holiday is a great excuse to engage with clients. With Halloween right around the corner, here are seven clever real estate agent "tricks" that'll "treat" your clients to something fun! ......
By Sharron St. John | Tuesday, October 17, 2017
The empowered agent: 10 things you need to know

The empowered agent: 10 things you need to know

"When an entire industry changes -- when it sets up a new set of rules to play by, a new set of values -- it's not usually the majority of players that ask for that change. Usually it's one person." This one person is who CEO of Coldwell Banker Charl...
By Inman | Friday, October 13, 2017
The Real Word: Two agents discuss dress code and Stop Zillow

The Real Word: Two agents discuss dress code and Stop Zillow

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, they discuss how agents should dress, continue their take on Greg Hague’s Stop Zillow campaign and close it up with new agent tips...
By Byron Lazine | Thursday, October 12, 2017
How to sell or merge your real estate company

How to sell or merge your real estate company

Emotions, lawyers and agent objections can make a rollercoaster out of mergers and acquisitions, but there are ways to execute a flawless transaction ......
By Inman | Wednesday, October 11, 2017
10 tips for fearless door-knocking

10 tips for fearless door-knocking

Rachel Adams started her career knocking on 200 doors and holding three open houses a week. In three years, she went from a brand new real estate agent to one of Wall Street Journal's top 1,000 U.S. agents. Below you’ll find 10 tips for door-knocki...
By Rachel Adams | Tuesday, October 10, 2017
How your greatest weaknesses can become strengths in real estate

How your greatest weaknesses can become strengths in real estate

Do you know your natural talents and strengths? Countless self-help books have been written on how to turn weaknesses into strengths, but is that really possible ......
By Jay Niblick | Friday, September 29, 2017
Ditching dorms for homes in big college towns

Ditching dorms for homes in big college towns

Student loan debt can be attributed to more than just courses and books: The cost of dorm room living can run as high as $8,887 to $21,804 per year, and it’s only going up in some campuses ......
By Fabiana Flores Gordon | Thursday, September 28, 2017
How one agent’s vanishing act became an entrepreneur’s fuel

How one agent’s vanishing act became an entrepreneur’s fuel

Alex Doubet is CEO and founder of Door, a Dallas-based brokerage that charges consumers a flat rate of $5,000 per side. The idea for his startup, which launched in 2015, sparked from a conversation with his mom, who in his mid-20s told him a story th...
By Inman | Wednesday, September 27, 2017
Show, don’t tell: 5 steps for making a video bio

Show, don’t tell: 5 steps for making a video bio

Having a client contact you to do business because she already feels like she knows, likes and trusts you after seeing you online is the dream, right? One of the best ways to establish that rapport is to create video ......
By Kathryn Royster | Tuesday, September 26, 2017
How to stay relevant in an ever-changing market

How to stay relevant in an ever-changing market

"You don't need to advertise a good party; a good party advertises itself," said Bill Svoboda at Inman Connect. "That's what it looks like to be relevant." ......
By Inman | Monday, September 25, 2017
Unlock your human potential: Live a life of purpose

Unlock your human potential: Live a life of purpose

Vivienne Ming shares how a chapter of great struggle gave way to a life of success and happiness. The keys to this change? Living a life that makes other people's lives better, serving a greater purpose and doing what's right even when no one cares ....
By Inman | Thursday, September 21, 2017
What ever happened to being civil in real estate?

What ever happened to being civil in real estate?

International relations, our intolerance for different, the changing idea of what's "right," cyber bullying opposing viewpoints on social media -- civility is becoming a lost art in our great country ......
By Spyro Kemble | Thursday, September 21, 2017
How to be the advocate agent

How to be the advocate agent

"In the eyes of the public, we're seen as predatory, as flashy, as selfish ... only out for ourselves instead of being out for our communities," said David Smith of David Smith Homes on the Inman stage. Watch him explain how he's used his business to...
By Inman | Friday, September 15, 2017