CEOs, reality TV personalities, your favorite TikTokers and agents in the trenches all converged in Vegas to share their pro tips, hot takes and even more heated debates
Zillow's new product represents a new business model — from pay-per-lead to pay-per-listing — that mirrors the way profitable international peers monetize their market-leading positions
Minnesota broker Kris Lindahl has filed suit against Canada-based RE/MAX broker Rob Golfi for using his signature 'open arms' pose, seeking undisclosed damages for trademark infringement
The real estate agent and content creator with The Agency talks about building your brand with original content. Humor is going to be at the heart of how people talk about him, he said
Sponsored Content
Stand out in a busy market and stand up for the clients you serve with these three tactics
Here’s what real estate agents need to do to clean up their online presence and get the most from digital marketing efforts
'Until now, this type of display advertising was not available in the real estate industry,' Carlson said
Opinion
You don’t need to build your own real estate brand to be successful. One team leader outlines why conventional wisdom about brand-building is dead wrong and what agents should do instead
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See how the StorySelling approach transforms how you work your sphere and win new business
BrandFace leaders Michael Carr and Tonya Eberhart share the steps to creating a brand that engages consumers, sparks growth and crushes the competition
Opinion
Take the journey with this team leader and learn how he went from single agent to leading a team to breaking off into his own brokerage
On the ICNY 2020 stage, Coldwell Banker CMO David Marine shared the process behind the company’s first rebrand in 40 years
Gary Vaynerchuk encourages people to be transparent and to tell stories — but he also says that to break through the noise, you need to “think like a media company.” This works for some agents, but others can benefit more from creating memorable experiences that deepen their professional relationships and create an emotional attachment to their personal brand. Here's how to do just that.
Opinion
The agent brand is the most important aspect of creating longevity in this business
Using video to increase your reach as a real estate agent