6 tips for creating a personal brand that’ll stand the test of time

The agent brand is the most important aspect of creating longevity in this business

LIVE NOW: Inman Connect San Francisco
Tune-in now to catch the livestream. Don't miss this chance to see real estate leaders tackle the industry's top problems.

Survival in real estate is all about providing value. This very idea has been the topic of discussion for real estate agents and brokers on many levels lately as we evaluate the future of our business. Here are six key ways to brand yourself as an agent while working for a larger brokerage.