The real reason sellers shop by lowest commission
A homeowner shopping purely on price isn’t convinced that real estate agents are worth the commission. Here's the best approach
by Darryl Davis Dec 2
3 moments that made Side CEO Guy Gal
Gal's billion-dollar company has its origins in its co-founder's own experiences — both good and bad — buying real estate
by Jim Dalrymple II Oct 19
Welcome to Inman's Agent Edge, the competitive advantage for agents
Every Monday, Wednesday and Friday, we'll bring you the best advice, top tips and latest how-to's in a quick, easy-to-read format
by Dani Vanderboegh Sep 8
Agent/broker perspective: Will serving on a condo board or HOA help my business?
An agent is wondering if joining a condo or homeowners association board will help her in her real estate career. What advice should her broker give her?
by Anthony Askowitz Aug 17
That's it, I'm done! How to break up with a client
Cutting off a client can seem counterintuitive, but certain circumstances can make it seem like the only option. Here are some red flags that may warrant firing a client, and a few ways to go about it
by Luke Babich Aug 10
Defend your commission: 5 reasons you're worth it
Handle the commission objection with confidence, and know your value. These five reasons illustrate why you’re worth every penny
by Darryl Davis Jul 22
Putting in an offer? 4 ways to sway listing agents and sellers
It's not just about submitting the highest offer. In today's crazy market, you need to stand out to both listing agents and sellers. Here are a few ways to sway them in your buyer's favor
by Mark Choey Jun 21
Deciding on the face of your brand? 3 points to consider
Real estate is an industry based on facial recognition. When you ask people, 'Who sold your home?' they almost always answer with their agent’s name — not the brokerage name
by Kris Lindahl Jun 9
4 client questions every team member should be prepared to answer
How you respond to clients matters. When you can answer their questions with confidence and clarity, they will put their trust in you and your team to do the best job possible. Here are a few common questions clients will — at one point or another — ask you
by Kathleen Black Apr 15
Employees or contractors? KW, Redfin execs debate philosophy
During Inman Connect, Redfin's Glenn Kelman and Keller Williams' Josh Team forcefully defended their companies' respective approaches to agent employment
by Jim Dalrymple II Jan 27
Take Inman's second annual Agent Appreciation survey here
As we begin a new year, Inman wants to know how you're feeling about your career, your compensation and your life
by Jim Dalrymple II Jan 11
Solopreneur vs. entrepreneur: Which path is right for you?
Whether you’ve decided to build a solo business or are determined to hire and scale, both require a lot of sweat equity, focus and consistency. Here’s how to tell which direction is right for you
by Adam Hergenrother Dec 24
9 stupid mistakes agents make — and how to avoid them
Don't barge in! (And other sage lessons agents should know)
by Bernice Ross Dec 23