How this broker consistently dominates his market while running a 1,500-agent affiliate
Paul Benson of Engel & Völkers Gestalt Group said relentless marketing, extreme responsiveness and deep knowledge of his local market have helped him succeed in sales and leadership
by Lillian Dickerson Feb 13
How one of California’s largest brokerages hit 90% retention without chasing headcount
‘We don’t build rosters. We build careers’: FirstTeam’s Michele Harrington and Lauren Henss break down how discipline, service and authenticity fuel their growth in a hype-heavy industry
An image that says Top 10 to represent the top 10 how-tos of 2025.
Looking back at 2025, these are the how-tos that shaped the year. Revisit the strategies that worked — and make sure you’re not playing catch-up in the new year
by Dani Vanderboegh Dec 30
referral flywheel
This relationship builder from Tayley Hunt could shift you away from buying leads
by Jimmy Burgess Dec 28
WATCH: How AI will transform real estate (faster than you think)
Biju Ashokan, CEO of Radius Agent, dives into what AI will replace, what it won’t and how agents can protect their future by leaning into the tech — not running from it
real estate agent scam
Find out how to spot the language that indicates a real estate agent scam, so you can stay safe and protect your pocketbook
by Christy Murdock Dec 3
AI prompts for real estate
Learn to quickly correspond, write property descriptions and create marketing collateral with these practical AI prompts for real estate from America Foy
by America Foy Nov 11
215 agents, no recruiting: How Ryan O’Neill built RE/MAX’s No. 1 team in Minnesota
On this episode, The Minnesota Real Estate Team leader unpacks his human-first approach to scaling his team to 215 agents who did 1,600 sides and $621M in 2024
Two people shaking hands in front of an explosion of color to signify media outreach strategies for real estate.
Tap into content and media opportunities to raise your profile and elevate the reputation of your real estate business, broker-owner Amy Stockberger writes
by Amy Stockberger Oct 13
How one upstart brokerage went from nothing to IPO in 3 years
LPT International CEO Michael Valdes shares his journey from investment banker to CEO back to Wall Street with an upcoming IPO. Plus, find out about his newest venture, Aperture
Forget everything you've heard about GPT-5. Here's the truth
Real's Drew Thompson outlines the new features of ChatGPT's latest update and casts the vision for how it fits into your content plan
by Drew Thompson Aug 11
How to 10X every real estate conference you attend using AI
You don’t need more ideas. You need a system that makes your ideas work for you. Amy Stockberger offers a framework and prompts for following up on conferences with the help of AI
by Amy Stockberger Aug 4
Rocket reorganizes to close Redfin acquisition, Mr. Cooper on deck
By handling every aspect of homebuying and selling, from search to financing to title and closing, Rocket aims to cut transaction costs on the median priced home in half, from $40k to $20k
by Matt Carter Jun 30
How AI is transforming the role of real estate reviews
While competitors focus on traditional SEO tactics, Molly McKinley writes, forward-thinking pros can build a review foundation to drive AI recommendations for years to come
by Molly McKinley Jun 24
HomeLister is the latest member of Newfound's brokerage portfolio
HomeLister, a web-based home sale solution, joins Houwzer, Trelora and HomeRise under the Newfound umbrella of tech-forward brokerage services
by Craig C. Rowe Jun 23