Wondering if you have the right stuff for a career in real estate? Trainer and author Bernice Ross offers seven chracteristics that signal success
If your listing has been sitting on the market for too long, trainer Bernice Ross shares 5 elements of a successful strategy to get it sold
In an age of short attention spans, the ability to connect face to face is more important than ever, Bernice Ross writes. Here's how to make the most of your next networking opportunity
Want to make faster connections with clients and colleagues? Listen to the sensory language they use, and align with their preferred processing style, Bernice Ross suggests
A positive mental attitude is your best leverage, especially in a down market. Trainer Bernice Ross shares strategies to help you look on the bright side of every situation
Thinking about selling a property of your own? Bernice Ross shares 6 reasons why you may not be the best choice to guide your own transaction
Human judgment isn't optional when you're working with AI tools, trainer Bernice Ross writes. It's essential for understanding how they can go wrong, so you can protect your brand
By using master, meta- and mega-prompts, Bernice Ross writes, you can take the guesswork out of AI, and start building repeatable systems that make your business run smoother
After a topsy-turvy spring, some markets are seeing more inventory this summer. Here's how to lead gen for buyers and listings to take advantage of the opportunity
Technology doesn't take the place of relationship-building, Bernice Ross writes. The agent who masters both is ready to move forward with confidence in today's market
Refreshing your marketing doesn’t require a total overhaul, Bernice Ross writes, only a few smart, creative shifts that will keep you top of mind with clients and prospects
Helping clients and prospects save money is one of the most powerful marketing strategies
Here are 6 common reasons lawsuits happen in real estate. If you want to avoid complicated litigation, follow these best practices from trainer Bernice Ross
Trainer and author Bernice Ross helps you ask yourself the right questions and make the right decisions before you go all-in on the short-term rental investment market
As investors see local markets and rental prices soften, they've started to unload underperforming inventory at a record pace