How to turn your listing presentation into a listening consultation
Time to ditch the old way and make the shift
by Bernice Ross Mar 19
Why relationships in real estate still edge out technology and data
Opinion
Don't waste your time worrying about disruption, focus on what your clients really want
by Bernice Ross Mar 12
How to put the iBuyer model to work in your business
Opinion
Phoenix broker Byron Short shares his winning strategy
by Bernice Ross Mar 5
What real estate leadership needs to succeed
Opinion
Why the space and the glue are essential
by Bernice Ross Feb 26
A man laying brick using mortar
Movoto captured 3.5 percent of its beta market share in only a year
by Bernice Ross Feb 19
What agents can learn when they 'stop resisting and start persisting'
Opinion
A book review of Bernice Ross's 'The PQ Factor'
by Rachael Hite Feb 16
3 lead generation strategies that keep on giving
Simply set up the systems, get in the habit, and you'll be swimming in new connections
by Bernice Ross Feb 12
Is the traditional real estate model dying a slow death?
Opinion
The real question is which model will have the most staying power as we move forward
by Bernice Ross Feb 5
How many stars does your customer service deserve?
Elevate your business from 5- to 7-star ratings
by Bernice Ross Jan 29
How to capitalize when the inventory shortage peaks
5 ways freed-up housing might impact your business
by Bernice Ross Jan 22
How women brokers are reinventing leadership in the 21st century
What we can learn from C.A.R.’s 2017 membership survey and 25 of California’s leading women brokers
by Bernice Ross Jan 15
Your real commission split may not be what you think it is
Avoid making any change until you have run the numbers and have a clear understanding of the costs
by Bernice Ross Jan 8
How real estate agents and brokers can capture more market share
Be six months ahead of the competition
by Bernice Ross Jan 2
8 ways to crush your real estate sales goals in 2018
Environment is stronger than will
by Bernice Ross Dec 26
Do you have what it takes to be a top performer in 2018?
It's all about controlling your lead generation and follow-up activities
by Bernice Ross Dec 18