Lead-gen game changer: How to use the blue ocean strategy to dominate your local market
Quit trying to survive in the red ocean, and head for the blue water
by Dennis Norman Mar 1
You vs. Zillow: How to win with consumers every time
Think local, make it personal, and don’t let go of someone once you get their attention
by Dennis Norman Dec 17
Dear Marketing Mastermind: What content should be on my website?
As we move into the end of the year, here are some ways to start thinking ahead to your 2020 content
by Christy Murdock Nov 12
7 earned lead generation tactics for new real estate agents
Whether you’re a new agent or one who needs a boost in leads, these strategies will strengthen your efforts
by Chadwick Ciocci Oct 21
Keeping It Real: Why it's time to kill vanilla
Opinion
We currently have this glorious trifecta in real estate. If you’re not hitting your goals, now’s the time to double down and charge away from mediocrity
by Peter Lorimer Aug 29
60+ homeowner content ideas that'll keep 'em coming back for more
Like many forms of prospecting, consistently engaging with current homeowners (aka future sellers), adding value and being cognizant of their needs will lead to more business
by Jay Thompson May 30
Recycle this post! 8 ways to get the most bang for your ideas
You've worked hard to come up with your insights. Here's how to make sure everyone sees them
by Brenna Humphreys Apr 25
50+ content marketing ideas that'll reel in buyers
If you're looking to attract homebuyers, create content that answers their questions and helps them navigate the process
by Matt Kaestner Apr 24
50 blog post ideas that'll attract homesellers
Opinion
Position yourself as the expert by showcasing your local knowledge, addressing questions and helping sellers understand what they don't know about the process
by Teresa Boardman Apr 18
What 'The Big Lebowski' can teach you about blogging
Opinion
Not sure what to say? Take a tip from The Dude to communicate authentically with your friends, fans and followers
by Christy Murdock Mar 20
Dear Marketing Mastermind: How to start (or restart) a real estate blog
3 burning real estate marketing questions — answered
by Christy Murdock Oct 9
Is real estate blogging really worth it?

Are you creative, artistic or just looking for a unique way to prospect for business? If so, it might be time to consider starting a blog — doing so will change your business and your life.

by Teresa Boardman Aug 31
5 tips for crafting quality real estate content (without writing it yourself)
If you often find yourself without time to create blog posts, try outsourcing
by Michelle Clardie Jul 10
Dear Marketing Mastermind: How to hit the bulls-eye with your content marketing
Opinion
3 burning real estate marketing questions — answered
by Christy Murdock Jun 12