What you say about your brand doesn’t matter, The Agency's Rainy Hake Austin writes. It lives in the eye of the beholder, and it’s shaped by the perceptions of countless external stakeholders
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Diversity is the way of the future, writes The Agency’s Mauricio Umansky. Here, he unpacks the advantages of intentionally building a diverse team for your clients, your agents and your business
The growing marketing platform counts multilocation brands, such as Ace Hardware, Ford Motor Company and Smashburger as clients
An audit will allow you to see the flaws in your current brand, and if need be, you can adjust — or scrap entirely — and rebuild using these 7 tips
Think like a businessperson, not just a publisher