RLTYco launches consulting division for high-producing firms
Danielle Garofalo will co-lead the new division alongside Scott Elwell
by Nick Pipitone Jun 15
Needle-mover or not? Industry insiders react to eXp's acquisition of NextHome
'We will see more of these smaller acquisitions for sure': Russ Cofano
by Nick Pipitone May 8
Inman Marketing All-Stars
Inman recognizes marketing heads, brand leaders and communications executives
by Inman Mar 12
brokerage leadership team
The right brokerage leadership team will make or break next year, Julia Lashay Israel writes. Get the right partners in place early, and your goals become a launchpad
Keller Williams hires former AT&T, Southwest exec as new CMO
Sandra Howard has more than 20 years of award-winning marketing and advertising experience with some of the globe's largest brands, including AT&T, Southwest and Burger King
by Marian McPherson Aug 13
A picture of a woman holding a box in a beautifully staged home to represent a personal branding toolkit.
A beautifully staged home sells faster. Stage yourself with a compelling personal brand, Stacey Ross Cohen writes, and you'll find an enthusiastic audience of buyers and sellers who need you
by Stacey Ross Cohen Jul 28
Can you spot the bot? 6 clues your content screams AI
From odd punctuation to generic phrasing, Alyssa Stalker shows you how to spot AI’s fingerprints and keep your real voice front and center
by Alyssa Stalker May 31
'Decide what is authentic,' then build a brand, experts say
While some stumble into their brand organically, panelists at ICNY Wednesday emphasized that successful branding is a strategic process that requires authenticity and consistency
by Richelle Hammiel Jan 23
Coldwell Banker names Jason Waugh president of affiliates
Waugh was previously president and CEO of BHHS Northwest Real Estate and BHHS Real Estate Professionals. His new role will focus on brand strategy, affiliate operations and franchise sales
by Lillian Dickerson Oct 10
Time for a brand overhaul? Here’s how to tell (and launch)
An audit will allow you to see the flaws in your current brand, and if need be, you can adjust — or scrap entirely — and rebuild using these 7 tips
by Laura Viñalet Apr 12