Branding includes logos, photos and plenty of other visuals. But at its core, it's really about story and identity, experts told Inman
by Jim Dalrymple II Sep 25
This week, we want to know the one marketing tip you swear by. How has it worked for you in the past, and why do you think it had an impact on your business?
by Inman Sep 23
These days, there are a lot of great companies looking for top-notch talent, which means you have to get competitive with the value you provide candidates
by Adam Hergenrother Sep 17
This week, we're asking our readers to share how they're engaging with their audience on social media. What type of content are you sharing? What's resonating with your followers and friends?
by Inman Sep 16
This week, our readers spill the beans on some of the worst branding mistakes they’ve ever seen throughout their careers. Here’s a list of noteworthy marketing snafus
by Inman Sep 15
This week, we want to hear about the worst marketing and branding blunders you've seen throughout your career. What was your takeaway from it? How could it have been avoided?
by Inman Sep 9
As an agent, your brand should breed trust, speak the truth and communicate value to anyone who comes across it. So, as you're starting to build your brand, think about these five important questions
by Kyle Draper Sep 5
This week, we're asking you to chime in and share your favorite marketing campaigns with us — whether it's someone's else brainchild or yours. What makes it effective? Why did it resonate with you?
by Inman Sep 2
Billboards might seem a little old school, however, there are numbers proving that they still drive awareness of a brand, but only when advertised correctly
by Brandon Doyle Sep 1
Opinion
Only allow external voices to be an indicator. Let your heart and gut lead the way
by Peter Lorimer Jan 16
As we move into the end of the year, here are some ways to start thinking ahead to your 2020 content
How do you respond when an agent’s language or behavior reflects on the brand you’ve built your career on?  
West + Main's Stacie Perrault Staub became a Denver sensation in 9 months
by Inman Nov 17