The long-term plays matter more, even if they don't show immediate ROI
Here’s what to keep in mind about growing your business sustainably
'Consolidation is probably in the future for residential real estate': REMAX's Erik Carlson
In today’s world of AI search and brokerage M&A, trainer Bernice Ross writes, branding your business with your name or your brokerage isn’t enough. Here's what to do instead
If you're sick of blending into the sea of sameness, avoid these 3 common mistakes and follow marketing expert Christine George’s guidance for crafting a brand voice guide
Refresh and rejuvenate your real estate brand just in time for spring with a branding health check-up from coach Darryl Davis
Developing your personal brand, coach Darryl Davis writes, provides you with the opportunity to connect with your ideal client and convey your authenticity and expertise
Entrepreneurship requires fundamental changes, no matter what your previous occupation may have been. Broker Nick Schlekeway outlines the 7 lessons you'll need to learn to be successful
Get past confusing industry jargon, acronyms and abbreviations and learn how to communicate about marketing and branding
In her first public interview since taking the helm from M. Ryan Gorman in March, Kamini Lane was passionate about the need for diverse role models in real estate at the executive and agent levels
The Westchester County-based Corcoran Group franchisee has welcomed the long-standing independent brokerage to its ranks, adding 16 agents and 1 new office
How do you stand out in a crowd? Focusing on these 4 pillars will help your brokerage create a consistent and memorable brand
Follow the playbook of Calgary, Alberta Realtor Brad McCallum for YouTube success
Opinion
If everyone in the market is an expert, how do you stand out in a crowd? The secret lies in building your public profile and going above and beyond for your community
As the market turns, investor interest in new industry disrupters may be waning. At Inman Connect Now, Clelia Peters and Nick Bailey explore where that leaves traditional brands